https://ojs.stiami.ac.id/index.php/ABIWARA/issue/feedAbiwara : Jurnal Vokasi Administrasi Bisnis2024-02-21T10:27:22+00:00Anita Maulinaabiwarajournal@stiami.ac.idOpen Journal Systems<table border="0" cellspacing="0"><tbody><tr><td valign="top" width="150"><p><img src="/public/site/images/rudikristanto/abiwara_2a.png" alt="" width="220" height=""300" /></p></td><td valign="top" width="370"><ul><li><p><span><span>Abiwara : Jurnal Vokasi Administrasi Bisnis atau lebih dikenal dengan sebutan </span>Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.</span></p><p> </p><p><strong>Abiwara : Jurnal Vokasi Administrasi Bisnis</strong></p><p>E - ISSN <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&1546934106&1&&2019" target="_blank"><span><span><span><span><span>2686-1577</span></span></span></span></span></a></p><p><strong>Terbit setiap Maret dan September</strong></p><p>Email : <span class="fontstyle0">abiwarajournal@stiami.ac.id</span></p><p>Website: http://ojs.stiami.ac.id/index.php/ABIWARA</p></li></ul><div> </div><div> </div></td><td valign="top" width="50"> </td></tr></tbody></table>https://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3452Pengaruh Brand Image dan Promosi terhadap Keputusan Pembelian Produk Fashion Impor (Studi Kasus Pada Produk Uniqlo di Jakarta Utara)2023-11-15T11:55:48+00:00Rousdy Safari Tambarousdytamba86@gmail.comPuput Melitarousdytamba86@gmail.com<em>This study was conducted with the aim to determine the effect of Brand image and promotion on the purchase decision of imported Fashion products (Case Study on Uniqlo products in North Jakarta). Respondents in this study are consumers who have used/purchased Uniqlo products at the North Jakarta branch store. The number of respondents used in this tudy amounted to 150 people. Data retreival, technique used is purposive sampling method with questionnaire tool distributed through google form.Testing data using multiple regression analysis techniques. The results of this study indicate that the independent variable is the Brand Image (X1)and promotion (X2) positive and significant effect on the dependent variable is the purchase decision (Y)</em>2023-11-15T11:55:41+00:00Copyright (c) 2023 Abiwara : Jurnal Vokasi Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3483Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Kepuasan Pelanggan (Studi Kasus di Lembaga Bimbingan Belajar Sukses Jakarta)2023-12-01T07:34:09+00:00Yusuf Suhardiyusufsuhardi.stei@gmail.comAgustian Burdayusufsuhardi.stei@gmail.comArya Darmawanyusufsuhardi.stei@gmail.comZulkarnaini Zulkarnainiyusufsuhardi.stei@gmail.comFidayanti Fidayantiyusufsuhardi.stei@gmail.com<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>This research aims to determine the influence of service quality, facilities and prices on customer satisfaction at the Jakarta Success Education Institute.</em></p><p><em>The strategy used is an associative strategy. The research method used in this research is a survey method, using a questionnaire as a data collection tool. The respondents sampled in this research were 134 consumers at the Success Education Institute. The analysis tool used is SPSS.</em></p></td></tr></tbody></table></div><em>The research results show that partially there is a significant influence on service quality, facilities and prices on customer satisfaction at PT. Jakarta Success Education.</em>2023-10-01T00:00:00+00:00Copyright (c) 2023 Abiwara : Jurnal Vokasi Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3567Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Toko Sembako Rizkuna Desa Karang Sentosa2024-01-25T10:23:59+00:00Teguh Santosoteguh.santoso2408@gmail.comMunib Alaika Salammunibalaikasalamm@gmail.com<em>The purchase decision of consumer is influenced by some factors such as price and product completeness. Facts in Rizkuna Groceries Store are that they set the price higher from the competitor and the product they offer are not complete. Based on those facts, the sales in Rizkuna Groceries Store have decreased. This study was conducted to find out the influence of price and product completeness toward the purchase decision of the customers in the Riskuna Groceries Store in Karang Sentosa Village. The method for this study is quantitative approach along with the customers who ever purchased from the Rizkuna Groceries Store as the respondent. The data collection technique used was a questionnaire, with a total sample of 150 people. Data quality technic was examined with validity and reliability tests. Data analysis test using multiple linear regression. Data analysis test was conducted by partial and simultaneous tests. The results of this study prove that there is a positive and significant effect of price and product completeness on purchasing decisions. Partially, price contributes 24% and product completeness contributes 45.3% to purchasing decisions. Price and product completeness simultaneously affect the purchase decision by 49.6%, and the remaining 50.4% is influenced by other variables</em>Copyright (c) 2024 Abiwara : Jurnal Vokasi Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3603Faktor-Faktor Yang Memengaruhi Return Saham Perusahaan LQ-452024-01-31T14:49:32+00:00Ribka Poppypopysitanggang97@gmail.comEndang Swastikawibowo-endang@yahoo.comHenny Rithahenny@perbanas.id<p class="TableParagraph"><em>This study aims to analyze the Factors Affecting the stock returns of the LQ 45 company for 2017-2021.</em></p><em> The research sample consisted of 7 manufacturing companies and data sources were obtained from the 2017-2021 financial statements. This type of research data uses quantitative data, and the data collection method is documentation. Technique analysis used panel data regression analysis. The results show the selected FE method and prove that ROA has a positive effect on stock returns, DER has a positive effect on stock returns, and PER has a negative effect on stock returns of the LQ 45 company for 2017-2021.</em>2023-09-30T00:00:00+00:00Copyright (c) 2024 Abiwara : Jurnal Vokasi Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3609Pengaruh Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Mixue Cabang Cilincing Jakarta2024-02-21T09:25:44+00:00Leli Yuliyanileli.yuliyani@gmail.comAnisa Arizonaleli.yuliyani@gmail.com<em>This research phenomenon is because Mixue is not included in the category of the 5 most consumed contemporary beverage brands by Indonesian people in 2022. This study aims to determine and analyzethe influence of brand image and service quality on purchasing decisions Mixue Cilincing Jakarta branch. The research method used isa quantitative method with data retrieval techniques in the form of questionnaires. Sample selection in this study is the Mixue Cilincing Branch consumers who have tried ice cream Mixue minimum 1x purchase. The sampling technique used in this study is non probability sampling and using The Theory Of Hair et al so that the sample taken as many as 165 respondents. Data analysis techniques used are validitytest, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination analysis and hypothesis testing using spss software version 26. The results of this study indicate that there is a simultaneous influence on the variables of brand image and service quality on purchasing decisions. In the determination test for brand image variables there is an influence of 61.4% on purchasing decisions and the remaining 38.6% are influenced by other variablesthat are not studied. For service quality variables, there is an influenceof 66.0% on purchasing decisions and the remaining 34.0% are influenced by other variables that are not studied. While there is an influence of 70.3% which is explained by the variables of brand image and service quality on purchasing decisions and the remaining 29.7% which is influenced by other variables not studied.</em>Copyright (c) 2024 Abiwara : Jurnal Vokasi Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/ABIWARA/article/view/3622Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Frozen Food (Studi Kasus Produk Sosis Belfoods pada Konsumen di Gucci Frozen Food Cikarang)2024-02-21T10:27:22+00:00Asra Maulida Farhahasramaulidafarhah1495@gmail.com<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p><em>This study was carried out at the Gucci Frozen Food Cikarang store, with the aim of determining the extent to which price (X1) and product quality (X2) affect the purchase decision (Y). The sampling technique used was purposeful sampling from 96 respondents. The method used is a quantitative method, while the test steps are validity, reliability, multiple linear regression analysis, hypothesis testing and coefficient of determination using SPSS 26 software. on a Windows computer system.</em></p><p><em>Based on data analysis, the results of multiple linear regression analysis are Y = 17,719 + 0.578 X1 + 0.141 X2 + e, which shows if the price variable (X1) and the product quality variable (X2) are considered to be zero. change, the decision purchase (Y) will be positive and meaningful. Based on the F test, it is known that the calculated F value is 68,427, this figure shows that the calculated F value is larger than the table F, so Ho is rejected and Ha is accepted. Thus, the variables of price and product quality simultaneously affect the purchasing decision. This shows that there is an influence of price and product quality on purchasing decisions. </em></p></td></tr></tbody></table></div><em>Based on t-test, the results show that price has a positive effect on purchasing decision with t-value of 6,910 > panel t-value of 1,986 and significance level of 0.000 <0> panel t-value of 1,986 and a significance level 0.002 < 0; 0.05, it can be concluded that price and product quality changes have a significant influence on purchasing decisions. An R-squared value of 0.595 indicates that the contribution of the independent variable, i.e. price and product quality, to the dependent variable, i.e. purchase decision in the study, is 59.5% of the variable. dependent, namely purchase decision, while the rest 40.5% (100% - 40.5%) is influenced by other factors that have not been considered in this study.</em>2023-09-09T00:00:00+00:00Copyright (c) 2024 Abiwara : Jurnal Vokasi Administrasi Bisnis