Sosialisasi Menggunakan Media Sosial Berbasis Digital
DOI:
https://doi.org/10.31334/jks.v1i1.882Keywords:
Media-based, Digital-based socialization.Abstract
This activity aims to provide education, knowledge, and Digital-Based Marketing skills by using social media for home industries in order to increase their profits and sales.The method used in this community service activity uses, lectures using power point slides to explain general knowledge to home industry players about how to use Digital-Based Marketing to increase profits and sales for MSME businesses, share experiences by conducting discussions and question and answer sessions, and practice and how to make buyers interested in buying products made by MSME.As a result of this activity, participants came to understand and understood what was explained by the resource persons.This activity aims to provide education, knowledge, and Digital-Based Marketing skills by using social media for home industries in order to increase their profits and sales.
The method used in this community service activity uses, lectures using power point slides to explain general knowledge to home industry players about how to use Digital-Based Marketing to increase profits and sales for MSME businesses, share experiences by conducting discussions and question and answer sessions, and practice and how to make buyers interested in buying products made by MSME.
As a result of this activity, participants came to understand and understood what was explained by the resource persons.References
Arief, Giri Maulana dan Heppy Millianyani. 2015. Pengaruh Social Media Marketing Melalui Instragram Terhadap Minat Beli Konsumen Sugar Tribe. Fakultas Ekonomi dan Bisnis Unibersitas Telkom.
Balea, Judith. (2016). The Latest Stats in Web and Mobile in Indonesia (Infographic). https://www.techinasia.com diakses tanggal 29 Oktober 2016 dari https://www.techinasia.com/indonesa-web-mobile-statistics-we-are-social.
Jonathan Sarwono , K. Prihartono, (2010). Perdagangan Online: Cara Bisnis di Internet, Elex media Komputindo, Jakarta.
Kartika H, Bambang. WeChat, Social Messaging dengan Fitur Kaya Multimedia. www.chip.co.id, diakses pada 2 Pebruari 2017.
Katawetawaraks, C. & Cheng, L. W. (2011). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research, 1(2), 66–74.
Kotler and Keller. 2016. Marketing Management. Pearson: Prentice hall
Kshetri, Anita dan Bidyanand Jha. 2016. “Online Purchase Intention: A Study of Automobile Sector in Indiaâ€. Rev. Integr. Bus. Econ. Res. Vol 5 No.3, p.35-59.
Maoyan et al. 2014. “Consumer Purchase Intention Research Based on Social Media Marketing†International Journal of Business and Social Science. Vol. 5 No.10 (1), p.92-97.
Ryan, D., (2014) Memahami Pemasaran Digital: Strategi Pemasaran untuk Melibatkan Generasi Digital, 3 Juni 2014
Tech. 2015. http://www.techopedia.com/definition/27110/digitalmarketing
Safko, Lon and David K.Brake 2009. The Social Media Bible: Tactics, Tools, and Strategies for Business Success, John Wiley & Sons: New Jersey.
Supriadi, C. (2016, October 21). Retrieved February 18, 2017, from http://www.marketing.co.id/; http://www.marketing.co.id/menkop-puspayoga-ukm-harus-manfaatkan-internet
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution--ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will not be held liable for anything that may arise due to the author(s) internal dispute. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will only communicate with the corresponding author.
5.Miscellaneous
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
