Faktor – Faktor Komunikasi Bisnis Terhadap Pembentukan Karakter Kewirausahaan Mahasiswa Aktif Ilmu Komunikasi Universitas Negeri Jakarta

Authors

  • Rizka Humaira Dhesvina Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, Jln. Rawamangun Muka, Jakarta, 13220, Indonesia
  • Vera Wijayanti Sutjipto Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, Jln. Rawamangun Muka, Jakarta, 13220, Indonesia
  • Elisabeth Nugrahaeni Putri Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, Jln. Rawamangun Muka, Jakarta, 13220, Indonesia

DOI:

https://doi.org/10.31334/lugas.v8i2.4474

Keywords:

Business Communication, Character Building, Entrepreneurship

Abstract

Entrepreneurship plays a crucial role in enhancing a country's welfare. To
achieve success in this field, it is essential to foster strong business
communication skills that facilitate collaboration among entrepreneurs.
Business communication is a key factor in establishing effective
partnerships through various applications. This study aims to identify the
factors that most significantly influence business communication in
shaping the entrepreneurial character of active Communication Science
students at Jakarta State University. The research is based on the
integrated theories of Bakke and Argyris. A quantitative approach is
employed, using both descriptive and causal study methods. The research
design is explanatory. The findings indicate a positive and significant
impact, with an R-squared value of 0.839, or 83.9%. This suggests that
business communication plays a vital role in developing entrepreneurial
character among students, ultimately contributing to the emergence of
more capable young entrepreneurs in the future.

References

Dan, B. Curtis, James J. Floyd, J. L. W., Business and Professional Communication,

HarperCollins Publisher Inc., 2006.

Faules, R. Wayne Pace, D. F., Komunikasi Organisasi (P. . Deddy Mulyana, M.A. (ed.)), PT

Remaja Rosdakarya, 2013.

Cresswell, John W. & J. David Cresswell, Research Design: Qualitative, Quantitative and

Mixed Methods Approaches, 2018.

Malhotra, N. K., Marketing Research An Applied Orientation (Seventh Ed), Pearson Education,

Winardi, J. S., Entrepreneur & Entrepreneurship, Prenada Media, 2003.

Rifqi, I., & Nugroho, Pentingnya Menumbuhkan Jiwa Entrepreneur bagi Mahasiswa.

Kompasiana.Com,

https://www.kompasiana.com/ikhsanarifqi/5c2643d0ab12ae6e296c383a/pentingnya-

menumbuhkan-jiwa-entrepreneur-bagi-mahasiswa, 2019.

Santika, E. F., Jumlah UMKM di Indonesia Sepanjang 2022, Provinsi Mana Terbanyak?

Katadata.Co.Id. https://databoks.katadata.co.id/datapublish/2023/02/02/jumlah-umkm-di-

indonesia-sepanjang-2022-provinsi-mana-terbanyak, 2023.

Suryaningtyas, D., Membentuk Karakter Wirausahawan Yang Kreatif Dan Tangguh Dyah

Suryaningtyas Staf Pengajar Fakultas Ekonomi Universitas Slamet Riyadi Surakarta, Jurnal

Ekonomi Dan Kewirausahaan, vol. 4(1), pp. 96–104, 2004.

Uma Sekaran, R. B. Research Methods for Business: A Skill-Building Approach, In John Willey

& Sons Ltd, 2016.

Williams, D. G., & Babbie, E. R. The Practice of Social Research, In Contemporary Sociology,

vol. 5(2), 2021.

Downloads

Published

2024-12-17

Issue

Section

Articles