Analisa SWOT sebagai Upaya Peningkatan Kemampuan Perencanaan Pariwisata melalui Pendekatan 5A Potensi Wisata di Perkampungan Budaya Betawi Setu Babakan
DOI:
https://doi.org/10.31334/jd.v4i2.3082Keywords:
Perencanaan Pariwisata, Pendampingan masyarakat, Triangulasi,Abstract
Tujuan dari penelitian ini adalah untuk menguraikan arahan perencanaan pariwisata melalui Analisa SWOT yang di konstruksikan dari pendekatan 5A potensi wisata pada Perkampungan Budaya Betawi Setu Babakan. Data primer didapat melalui pengamatan langsung serta wawancara mendalam dengan pengunjung, pelaku usaha wisata serta pengelola tempat wisata terkait tanggapan atas elemen 5A potensi wisata. Hasil yang didapat 5A potensi yang terdiri dari Akomodasi, Atraksi, Aktivitas, Akses, dan Amenitas telah terpenuhi dan uraian perencanaan pariwisata yang di analisa menggunakan matrix SWOT diataranya strategi SO: fokus dan optimalisasi kawasan sebagai cagar budaya. Strategi WO mengarahkan agar fokus pada penataan kawasan. Sementara itu strategi ST berfokus pada mempertahankan kawasan sebagai sumber resapan air serta pencegahan eksploitasi sumber daya air secara berlebihan. Adapun strategi WT di fokuskan pada pengawasan serta edukasi kepada penduduk setempat untuk senantiasa menjaga kebersihan dan pengelolaan limbah rumah tangga.References
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