Destinesia : Jurnal Hospitaliti dan Pariwisata
Destinesia : Jurnal Hospitaliti dan Pariwisata merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Hospitaliti dan Pariwisata - Institut Ilmu Sosial dan Manajemen Stiami. Jurnal ilmiah ini dirancang sebagai wadah publikasi hasil penelitian, gagasan, dan kajian di bidang hospitaliti dan kepariwisataan. Periode publikasi dilakukan 2 (dua) kali dalam setahun, pada September dan Maret. Fokus dan ruang lingkup keilmuan antara lain meliputi Perhotelan; Hospitaliti; Destinasi Pariwisata; Pariwisata Halal; Gastronomi dan Kuliner; Budaya; MICE dan Event Pariwisata. E - ISSN 2686-2042 Email: destinesiajurnal@gmail.com/destinesiajournal@stiami.ac.id Website : https://ojs.stiami.ac.id/index.php/DESTINESIA
Institut Ilmu Sosial dan Manajemen STIAMI
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Potensi Wisata Alam Bumi Perkemahan Lamping Kidang di Desa Cisantana Kabupaten Kuningan
Kuningan Regency has interesting tourism potential to visit, one of which is the natural tourism of the Lamping Kidang Camping Grounds. This study aims to explore the potential of natural tourism in the Lamping Kidang Camping Grounds, which is located in Cisantana Village, Cigugur District, Kuningan Regency, West Java. Through a literature study approach, this study examines various factors that support the development of the area as a sustainable natural tourism destination. The results of the study indicate that the Lamping Kidang Camping Grounds has various natural attractions, including beautiful mountain views, biodiversity, and adequate facilities, and the tourism of this Camping Grounds includes educational tours of dairy farms, where tourists can try to milk their own cows. Active participation of local communities in the management and provision of tourism services is an important key to the success of the development of this destination. In addition, environmental education and nature conservation programs are expected to increase environmental awareness and support the curiosity of an area. To maximize the potential of natural tourism in the Lamping Kidang Camping Grounds, a sustainable development strategy is needed. This includes improving infrastructure, empowering local communities, environmental conservation, and effective promotion. Diversification of thematic tourism such as eco-tourism and agro-tourism also offers great opportunities to attract various segments of tourists
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Analisis Penanganan Guest Complaint dalam Upaya Meningkatkan Kepuasan Pelanggan (Studi Kasus F&B Service pada Matra 21 Resto, Grand Menteng Hotel Matraman)
Complaints often arise due to customer dissatisfaction and disappointment resulting from a company’s failure to understand their needs and desires. With the right response, these complaints can be effectively addressed, leading to customer satisfaction. This research aims to understand the handling procedures carried out by the f&b service department at Matra 21 restaurant in Grand Kemang Hotel Matraman. It also seeks to identify the efforts and obstacles encountered when dealing with complaints at Matra 21 restaurant. The research employs a qualitative descriptive approach, utilizing data collection methods such as observation, interviews and documentation. Informants participating in this study include Matra 21 restaurant staff, guests who have experienced the products and service at Matra 21 restaurant, as well as academicians. The findings of this research indicate that complaint handling by Matra 21 restaurant staff aligns with established standard operating procedures (SOP). Efforts such as daily guest feedback and guest preferences are like ILEAD (identify, listen, empathy, apologize and decide). However, there are factors hindering complaint resolution, such as guests requesting nonstandard procedures beyond the existing Standard Operating Procedures.
Analisis Faktor Pendorong Dan Faktor Penarik Yang Memengaruhi Minat Kunjung Pengunjung (Studi Kasus Event Pekan Raya Jakarta 2022 Di Jiexpo Kemayoran)
Push Factors dan Pull Factors merupakan dua faktor yang dapat mempengaruhi pengunjung ingin berkunjung ke Jakarta Fair 2022, pengunjung ingin berkunjung ke PRJ yaitu untuk mencari promo, menikmati hiburan, konser musik dan mencari kuliner. Tujuan dari penelitian ini adalah untuk menganalisis seberapa besar pengaruh Push Factors dan Pull Factors terhadap Minat Pengunjung pada Event Jakarta Fair 2022 Secara Parsial dan Simultan. Metode penelitian ini adalah Kuantitatif, dengan menggunakan variabel Push Factor dan Pull Factor sebagai Variabel Independen, Variabel Minat Berkunjung sebagai Variabel Dependen. Jumlah populasi pada tahun 2022 sebanyak 6,9 juta jiwa dengan menggunakan 100 sampel. Hasil penelitian menunjukkan bahwa variabel faktor pendorong yang secara parsial mempengaruhi minat pengunjung sebesar 0,640 atau 64%, berdasarkan hasil uji T diperoleh nilai t hitung sebesar 13,206 > nilai t tabel sebesar 1,984 maka H0 ditolak dan H1 diterima. Pada Variabel Faktor Penarik yang secara parsial berpengaruh terhadap minat berkunjung sebesar 0,549 atau 54,9% berdasarkan hasil uji T bahwa nilai t hitung sebesar 10,912 > nilai t tabel sebesar 1,984 maka H0 ditolak dan H2 diterima. Sedangkan Variabel Faktor Pendorong dan Faktor Penarik yang berpengaruh terhadap Minat Berkunjung secara simultan sebesar 0,712 atau 71,2%. Hal ini menunjukkan bahwa pengaruh Faktor Pendorong dan Faktor Penarik secara simultan terhadap Minat Berkunjung sebesar 71,2% berdasarkan hasil uji F bahwa nilai f hitung sebesar 119,876 > nilai f tabel sebesar 3,09 maka hal ini membuktikan bahwa H0 ditolak dan H3 diterima.
Pemetaan Jalur Distribusi Teh Walini Sebagai Brand Gastrodiplomasi Indonesia di Mancanegara
Based on data from Manumono and Liatiyani (2022), Indonesia experienced a decline in tea consumption by up to 49.28% between 2006 and 2021. In contrast, tea productivity from 2006 to 2022 tended to increase by 12.48% and is projected to continue growing until 2026. Gastrodiplomacy has emerged as a solution to distribute domestically produced tea to international markets. This study examines the distribution mapping of Walini tea as an Indonesian gastrodiplomacy brand abroad. The purpose of this research is to explore the extent of Walini tea's distribution both domestically and internationally. The research method employed is qualitative with a descriptive approach. The object of this study is the Walini tea brand, managed by PT Perkebunan Nusantara (PTPN) I Regional 2. Data collection techniques include interviews with resource person Nona Helix and the use of questionnaires. The analysis methods employed are descriptive analysis and nearest neighbor analysis to examine the distribution patterns of Walini tea. The findings indicate that Walini tea possesses high-quality tea and packaging, and continues to innovate, making it a suitable candidate as Indonesia’s gastrodiplomacy brand on the global stage. Walini utilizes four distribution channels: zero-level, one-level, two-level, and three-level channels. Domestically, Walini tea has reached almost all major islands in Indonesia, except Papua, with a random distribution pattern. Internationally, it has been distributed to Canada, the United States of America, the United Arab Emirates, Singapore, Malaysia, Romania, and Mexico, with a clustered distribution pattern.
Fenomena Fear of Missing Out (FOMO) terhadap Keputusan Pembelian Donut of Curiosity
The food and beverage industry in Indonesia has experienced rapid growth, driven by increasing consumer demand and trends influenced by social media. This study examines the application of Fear of Missing Out (FOMO) marketing strategies at Donut of Curiosity, a pumpkin donut shop located in Ashta District 8, South Jakarta. The research adopts a quantitative approach by collecting data through likert scale questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using descriptive statistics and correlation tests. The findings reveal that FOMO marketing strategies have an effective impact on influencing purchasing decisions. FOMO indicators, such as fear, anxiety, and self-esteem, have a significant influence on consumer behavior. The alternative evaluation stage and post-purchase behavior emerged as the most prominent aspects of the purchasing decision process, where consumers are motivated to buy and recommend the product after gaining social and emotional benefits. The correlation test shows a positive relationship between FOMO and purchasing decisions, with a relatively strong correlation value. These findings provide practical implications for business practitioners to optimize FOMO marketing strategies while maintaining product quality and enhancing customer experiences to strengthen customer loyalty.
Analisa Fasilitas Penunjang Event Venue dalam Meningkatkan Kepuasan Pengunjung Konser Musik (Studi Kasus pada Event Venue di Jakarta)
Venue management in music concert organization plays a crucial role in shaping audience experience and determining the success of an event. This study is motivated by the increasing number of music concerts held in the Jabodetabek area and the supporting facilities provided by each venue. Therefore, the main objective of this research is to analyze the impact of event venue supporting facilities on concertgoers' satisfaction levels at several major concert venues in Jabodetabek. This study employs a quantitative approach using multiple regression analysis with Smart PLS. Data were collected through questionnaires distributed to individuals who had attended concerts at major venues, namely Istora Senayan, JIExpo Kemayoran, Gelora Bung Karno Main Stadium (SUGBK), and Jakarta International Stadium (JIS). The findings reveal that supporting facilities, which include general amenities, signage aspects (directional signs), accessibility, and seating layout, do not all significantly influence audience satisfaction levels. The signage aspect and seating layout were found to be the primary factors in creating a positive experience for concertgoers. Meanwhile, general amenities and accessibility did not show a significant impact on the comfort and satisfaction of concert attendees.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Susu Jahe di DeeSuHe
This study aims to determine how much effect of product quality and price on interest in buying ginger milk in DeeSuHe. This research background with the negative review on comments on Instagram ginger milk DeeSuHe where buyers who buy ginger milk declare quality ginger products are quite good, but there are constraints on the packaging the product is a cup lid that is not tight so it often spills and also complain about the price paid is not comparable with what buyers expect as usual. Methods research used is quantitative methods with techniques data collection using questionnaires and QobsQervations. The population in this study are the buyers who buy Ginger milk in DeeSuHe. Number of samples successfully processed using the slovin formula is as much as 101 people bought ginger milk in DeeSuHe. Data analysis techniques in this study uses validity test, classical assumption test, and multiple linear regression analysis with t test and F test. Then the data is processed using IBM SPSS software program 21. The result of the coefficient of determination (R2) this study shows partially independent variables affect the decision stay (dependent variable) is the product quality positif amounted to 97.2% with a value of t count 6.239 > t table 1.988 with significance value of 0.000 < 0.05 and the price of a positive effect amounted to 97.3% with a value of t count 12.666 > t table 1.988 with significance value 0.000 < 0.05. Simultaneously product quality and price has a positive effect on buying interest with the value of F count 1694.668 > F table 49.5 with a significance value of 0.000 < 0.05 and the coefficient of determination (R2 a) product quality and price amounted to 97.1%, while the remaining 2.9% influenced by variablesothers were not included in the study.
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Pengaruh Kualitas Makanan Food and Beverage Departement terhadap Kepuasan Pelanggan di Oena Restoran Grand Orchardz Hotel, Jakarta
In the hospitality industry, customer satisfaction is very important because it is the goal of hotel companies. Therefore, the food and beverage services provided by the food and beverage department must meet customer expectations, because customer satisfaction is the customer's emotional response in evaluating the customer experience using the services of the food and beverage department. The objects studied in this study were guests who used the services of the food and beverage department at Oena Restaurant Grand Orchardz Hotel Jakarta. This research uses quantitative methods with data collection techniques of questionnaires, observation and literature study. The sample for this study was 100 guests who used the food and beverage department at Oena Restaurant Grand Orchardz Hotel, and used the accidental sampling method. Data analysis techniques in this study used validity tests, classical assumption tests, coefficient of determination, t tests and simple linear regression analysis. Then the data is processed using IBM SPSS 26 software. The results of the calculation of the coefficient of determination (R2) have an influence on customer satisfaction, which is equal to 80%. Based on the results of simple linear regression analysis calculations with the t-test, a tcount value of 2.929 > 1.987 (ttable) was obtained with a p- value of 0.004. If the p-value is <alpha (5%), it can be interpreted that H1 is accepted while H0 is rejected or it can be interpreted that food quality (X) has an influence and is significant on customer satisfaction (Y) at Oena Restaurant grand Orchardz Hotel Jakarta
Determinan dari Minat Berkarir Mahasiswa pada industri pariwisata
Pendidikan tinggi merupakan salah satu penyedia SDM yang dapat membantu untuk dapat menyediakan kebutuhan sumber daya manusia yang berkualitas. Perguruan tinggi atau universitas harus dapat menjawab tantangan dari persiapan karir dari para peserta didik dengan cara menerapkan pengembangan keterampilan di dalam kurikulumnya dan bekerja sama dengan pelaku industri. Tujuan dari penelitian ini adalah menganalisis hubungan antara Minat karir di masa depan dengan kepuasan peserta magang, kepuasan peserta magang dan kualitas program magang dan kepuasan peserta magang sebagai mediator dari Kualitas program magang dan minat berkarir dari peserta magang di masa depan. Penelitian ini menggunakan uji hipotesis untuk menganalisa hubungan antar variabel dengan time-setting cross-sectional yang artinya data diambil dalam satu waktu. Metode sampling menggunakan purposive sampling. Kriteria dari responden adalah para mahasiswa/lulusan dari program studi Pariwisata pada Pendidikan tinggi yang sudah menjalani magang. Sampel yang terkumpul adalah sebanyak 163 responden yang sudah pernah melakukan magang. Temuan pada penelitian ini adalah Kepuasan magang memediasi hubungan antara Kualitas Program Magang dari sebuah Hotel dan Minat mahasiswa berkarir di masa depan. Selain itu, ditemukan juga bahwa kualitas program magang berpengaruh positif terhadap kepuasan peserta didik terhadap program magang dan kepuasan program magang berpengaruh positif terhadap minat peserta didik untuk berkarir di industri tempat peserta didik melaksanakan magang. Keterbatasan dari penelitian ini adalah yang pertama, jumlah sampel pada penelitian ini adalah sebanyak 163 sampel sehingga pada penelitian selanjutnya dapat menggunakan jumlah sampel yang lebih besar agar lebih dapat digeneralisasi. Selanjutnya, industri pada penelitian ini masih terbatas pada industri pariwisata, sehingga pada penelitian selanjutnya dapat dilakukan penelitian pada industri lainnya diluar industri pelayanan seperti otomotif, perbankan, dll
The Effect of Attractions, Amenities, Accessibility on Tourist Satisfaction at Garuda Wisnu Kencana Bali
Garuda Wisnu Kencana (GWK) Bali is one of the most popular tourist destinations in Indonesia. The beauty of the Garuda Wisnu Kencana statue and the various attractions it offers attract many tourists to visit. This research aims to analyze the influence of attractions, facilities, and accessibility on tourist satisfaction at GWK Bali. This research uses quantitative methods and data collection techniques through surveys of 100 tourists who visited GWK Bali. Data were analyzed using validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, and F tests. The research results showed that attractions and accessibility had a positive and significant influence on tourist satisfaction at GWK Bali. On the other hand, facilities do not have a significant influence on tourist satisfaction. The coefficient of determination of 0.776 indicates that 77.6% of the variation in tourist satisfaction can be explained by a combination of attractions, facilities, and accessibility. Attractions and accessibility are important factors that influence tourist satisfaction at GWK Bali. GWK Bali management needs to improve the quality of attractions and accessibility to increase tourist satisfaction.
Pengaruh Bukti Fisik terhadap Kepuasan Customer Hotel Novotel Jakarta Cikini
Physical evidence is one of the important things that can improve customer impressions in the use of services provided. Therefore, in running its business, the Novotel Jakarta Cikini hotel must pay attention to physical evidence so that it is always in good condition, starting from interior, furniture, and facilities available at the hotel. Therefore the impression or perception of guests staying at the hotel will increase and This will later create customer satisfaction from the guest. The purpose of this research is to find out how big the influence of physical evidence on customer satisfaction at Novotel hotels Jakarta Cikini and the method used is a quantitative method with data collection techniques using questionnaires, observation, and literature study. The number of samples in this study was as many as 100 people stayed at the Novotel Jakarta Cikni Hotel. From the results, the calculation of the coefficient of determination (R2) shows the influence of physical evidence on customer satisfaction by 35%. Meanwhile, the calculation results t test obtained a value of tCount>tTable, namely 7.270>1.660 with a sig value 0.000<0.05 means H1 is accepted and H0 is rejected. It can be concluded that the physical evidence variable has a significant effect on customer satisfaction at the Novotel Jakarta Cikini hotel.
Pengaruh Harga Dan Bukti Fisik Terhadap Keputusan Menginap di Rail Transit Suite Gambir
This research aimed to find out how much influence of price and physical evidence toward the decision to stay at the Gambir Rail Transit Suite. This research was motivated by some negative ulasans on the online travel agent Rail Transait Suite Gambir where guests who stayed there stated that the price of the stay was not commensurate with what they received and also complained about the physical evidence available. The method of this research was a quantitative method with data collection technique using questionnaires and observation. The population in this research was guests staying at the Rail Transit Suite Gambir. The number of samples successfully processed using the Slovin formula was 100 people who stayed at the Gambir Rail Transit Suite. The data analysis technique in this research used the validity test, classical assumption test, and multiple linear regression analysis with the t test and F test. Then the data was processed using the IBM SPSS 26 software program. The results of the coefficient of determination (R2) of this research showed the independent variable influenced the decision to stay partially (attached variable), namely price had a positive influence of 73.1% with t hitung value of 6.522 > t table 1.988 with significance value of 0.000 < 0.05 and physical evidence had a positive influence of 73.2% with t hitung value 6.553 > t table 1.988 with significance value of 0.000 < 0.05. Simultaneously, price and physical evidence had a positive influence on the decision to stay with F t hitung value of 211.382 > F table 3.09 with significance value of 0.000 < 0.05 and the coefficient of determination (R2) for price and physical evidence was 81%, while the remaining 19% was influenced by other variables not included in this research.
Penerapan Kecerdasan Buatan dalam Industri MICE dan Event Di Indonesia: Tren, Potensi, dan Tantangan di Masa Mendatang
The MICE (Meeting, Incentive, Convention, and Exhibition) industry and events have undergone significant changes with the emergence of Artificial Intelligence (AI) technology. This research aims to explore the application and impact of Artificial Intelligence in the context of the MICE industry and events, particularly in Indonesia. Through an in-depth review of literature and case studies, this study discusses how AI technology has influenced the planning, execution, and participant experience in events. This research employs a qualitative descriptive method with an approach to literature study from various reliable sources, analysis of case studies of events that have adopted AI technology, as well as in-depth interviews with event organizers and industry experts. This information is collected and analyzed using a triangulation of data sources approach as a method to examine and validate data from various perspectives and gain deep insights into the application of AI in the MICE industry and events. The results of this study explain various ways in which AI can be integrated into MICE activities and special events. AI is used for data analysis, personalization of participant experiences, interaction through chatbots, and optimization of schedules and logistics. Furthermore, AI plays a role in event security and surveillance management. Facial recognition and video analysis solutions have been used to monitor visitors, identify suspicious behavior, and mitigate risks. AI platforms also monitor cybersecurity to ensure events proceed without disruptions. However, not all job roles can be replaced by AI; some roles related to hospitality and planning still require human intervention. The use of AI in the MICE and events industry also presents challenges, such as data security and privacy, as well as the proper utilization of technology. Nevertheless, the potential of AI in optimizing participant experiences, enhancing operational efficiency, and driving innovation continues to inspire event organizers to integrate this technology into their strategies. By understanding trends and the potential application of AI in the MICE and events industry, organizers and practitioners can design more engaging, efficient, and secure events in the evolving digital era, enriching the participant experience in future events.
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Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Room Repatriasi di El Hotel Royale Jakarta Kelapa Gading
This study aims to determine how much influence the quality of service to customer satisfaction repatriation room at EL Royale Hotel Jakarta. Data collection is done by questionnaire technique. The research method used is quantitative analysis method. The population in this study is a repatriation room visitors, with a sample of 100 respondents. The results showed that from the simple linear regression test results obtained result that the value of the regression coefficient (X) is equal to 0.303 or 30% which gives the meaning that the quality of Service (X) effect on customer satisfaction repatriation room at EL Royale Hotel Kelapa Gading. And the results of the R2 test with a value of 0.086 or 8.6% in this case indicate that the percentage of the effect of the independent variable (quality of service) to the dependent variable (customer satisfaction)is equal to 8.6%. While the remaining 91.4% is influenced or explained by other variables that are not included in this research model.
Analisis SWOT: Faktor Internal dan Eksternal pada Pengembangan Usaha Agrowisata (Studi Kasus di Kopi Luwak Cikole, Kabupaten Bandung Barat)
The West Bandung Regency is recognized as a prominent tourism destination, with a geographical setting highly conducive to agrotourism development. Among its attractions, Kopi Luwak Cikole stands out for its unique product offerings and the distinctive experiences it provides to visitors. By conducting a SWOT analysis, this research aims to facilitate the development of Kopi Luwak Cikole as an agrotourism destination. The objective is to identify the internal and external factors influencing its growth in the West Bandung Regency. Employing a qualitative method with a case study approach, data processing involves Internal Factor Environment (IFE) analysis to pinpoint strengths to leverage and weaknesses to address, along with External Factor Environment (EFE) analysis to identify opportunities to exploit and threats to mitigate. The scores derived from the IFE and EFE matrices are analyzed and categorized, resulting in an internal factor score of 2.84 and an external factor score of 2.9. Both scores exceed the threshold of 2.5, indicating that the company is in a robust internal and external position. Consequently, the company demonstrates above-average capabilities to capitalize on strengths and opportunities, rectify weaknesses, and proactively address potential threats.
Pengaruh Daya Tanggap Staf Hotel Terhadap Kepuasan Tamu Karantina di Hotel Best Western Plus Kemayoran
This study is to aimed to identify the influence of hotel staff responsiveness on quarantine guest’ satisfaction at Best Western Plus Kemayoran Hotel. The background of this study is the increasing outbreak of the corona virus which has caused every citizen who is in another country unable to return to their country of origin before carrying out a quarantine that has been regulated by the government. This analysis was conducted by the independent variable, namely the responsiveness of the hotel staff and the dependent variable which is the guests’ satisfaction. The data used by the researchers were taken from the total population of 12,048 quarantine guests in 2021 which the researchers then counted using the Slovin formula, hence the sample used in this study was 100 guest respondents who carried out quarantine at Best Western Plus Kemayojran Hotel by distributing questionnaires using the simple random sampling method which were then processed using a validity test, reliability test, hypothesis test, variable descriptive analysis, normality test, R2 determinant test, and T test. The value of the coefficient of determination (R2) on the symbol R square with a value of 0.592 or 59,2%, the value of t count 11.917 > table 1.984 with these results it can be concluded that H0 is rejected and H1 is accepted and it indicates that the variable Hotel Staff Responsiveness (X) significantly influence Guests’ Satisfaction (Y).
Mengenali Preferensi Minat Berkunjung Wisatawan Perempuan: Pengaruh Konten Tiktok terhadap Minat Berkunjung Wisatawan Perempuan ke Destinasi Wana Wisata Ranca Upas Bandung
account @vickysuuu among female tourists toward the intention to visit destination Wana Wisata Ranca Upas, Bandung. TikTok content is reviewed from three aspects, namely quality, quantity, and sender's expertise, using quantitative methods and collecting data using questionnaires and multiple linear regression analysis. The results of the study show that in terms of content, the most dominant aspects that influence respondents are the sender's expertise, followed by quality, and quantity. The three aspects simultaneously also affect the intention to visit, while partially only the sender's expertise aspect that affects to visit intention. The result can be concluded that female tourists use the sender's expertise aspect of TikTok content as the main reference in determining their intention to visit Wana Wisata Ranca Upas.
Analisa SWOT sebagai Upaya Peningkatan Kemampuan Perencanaan Pariwisata melalui Pendekatan 5A Potensi Wisata di Perkampungan Budaya Betawi Setu Babakan
Tujuan dari penelitian ini adalah untuk menguraikan arahan perencanaan pariwisata melalui Analisa SWOT yang di konstruksikan dari pendekatan 5A potensi wisata pada Perkampungan Budaya Betawi Setu Babakan. Data primer didapat melalui pengamatan langsung serta wawancara mendalam dengan pengunjung, pelaku usaha wisata serta pengelola tempat wisata terkait tanggapan atas elemen 5A potensi wisata. Hasil yang didapat 5A potensi yang terdiri dari Akomodasi, Atraksi, Aktivitas, Akses, dan Amenitas telah terpenuhi dan uraian perencanaan pariwisata yang di analisa menggunakan matrix SWOT diataranya strategi SO: fokus dan optimalisasi kawasan sebagai cagar budaya. Strategi WO mengarahkan agar fokus pada penataan kawasan. Sementara itu strategi ST berfokus pada mempertahankan kawasan sebagai sumber resapan air serta pencegahan eksploitasi sumber daya air secara berlebihan. Adapun strategi WT di fokuskan pada pengawasan serta edukasi kepada penduduk setempat untuk senantiasa menjaga kebersihan dan pengelolaan limbah rumah tangga.
Analisis SWOT sebagai Strategi Pengembangan Daya Tarik Makam Keramat Solear, Kabupaten Tangerang, dalam Meningkatkan Minat Kunjung Wisatawan
This study was based on initial observation on the Makam Keramat Solear indicated to have problems, namely, the lack of promotion of tourism and the underdevelopment of tourism destination. This causes the number of tourist visits has not increased. The purpose of this study was to analyze Makam Keramat Solear by using SWOT analysis, in order to determine the appropriate development strategy. This study used descriptive qualitative method. The results showed that the tourism destination of the Makam Keramat Solear was in quadrant IV. SWOT Analysis of Quadrant IV was a survival strategy, namely W-T (Weakness-Threat) Strategy, which aimed to survive by minimizing weaknesses and avoiding threats. Therefore, the strategy can be applied in developing the destination of the Sacred Tomb of Solear was a. creating promotion on various social media to compete with competitors' destinations; b. improving tourism infrastructures; c. eliminating the extortion activities so that tourists feel comfortable when visiting.
Pengaruh Online Review dan Citra Merek terhadap Niat Menginap Wisatawan di Hotel The Haven Legian
Covid-19 has had a major impact on the tourism sector. The hospitality industry is one of the most significant contributions to the Indonesian economy. One of the hospitality companies in Bali is Hotel The Haven. The Haven Hotel is a commercial establishment providing lodging, meals and other for guest service. However, currently the industry hospitality is already in recovery. This study aims to explain the effect of online review and brand image to stay intentions at The Haven Hotel. The type of research used is associative research, with sampling using non- probability techniques with purposive sampling method, on respondents who are tourist visitors to The Haven Hotel Legian. Quantitative data analysis technique uses linear regression with SPSS 25.0 software. The results of this study provide several conclusions, online review has a positive and insignificant effect on intention to stay, and brand image has a positive and significant effect on intention to stay.
Pengaruh Lokasi terhadap Keputusan Pembelian Yumichi Resto Catering, Harapan Indah Bekasi
Location is an important factor in increasing a business. Several studies have proven that location has an effect on purchasing decisions. This study aims to determine whether location has an effect on purchasing decisions at Yumchi Resto Catering at Kota Harapan Indah, Bekasi. The research method used is a quantitative research method, with the sample of 96 respondent of Yumchi Resto Catering’s customer. The data analysis test used was to determine the effect between the indepedent variable and the dependent variable. The results of this study are the location (X) of the purchase decision (Y) has a tcount value of 15,347 with a sig value. of 0.000 < 0.05. It shows that the location (X) has a positive and significant influence on purchasing decisions (Y). The conclusion and suggestion from this research is that location has a positive and significant influence on purchasing decisions at Yumchi Resto Catering, Harapan Indah Bekasi. It can be seen that a strategic location can determine the success of a business. Yumchi Resto Catering can continue to maintain its current location and can expand its restaurant area in order to increase customer capacity.
Metode Storytelling Papeda Dalam Meningkatkan Pengetahuan dan Apresiasi Masyarakat Rantau Dari Timur
Purpose : This study aims to determine the influence of storytelling methods on the appreciation of overseas communities from the east on papeda food with an evaluative descriptive design. The design used is one group design pre-test-post-test. Methods : The total sample was 57 respondents. online through Google Form, the author distributed a questionnaire link starting from June 26 to July 10 2022. Implications : The results of this study obtained pre-test appreciation of respondents reaching a total score of 1-5, namely the category of less appreciation for papeda amounting to 35 people (61.4%), and those who reached a total score of 6-9, namely the category of good appreciation of papeda totaling 22 people (38.6%), while the post-test appreciation was found that all respondents reached a total score of 8-14, namely the category of good appreciation for papeda amounting to 57 people (100.0%). Keywords: Storytelling, Appreciation, Papeda
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen dalam Pembuatan Paspor di Kantor Imigrasi Kelas II Non TPI (Tempat Pemeriksaan Imigrasi) Depok
Good service quality is crucial and very influential; without the right service, a product will be less attractive to consumers. This study used quantitative research methods with the aim of knowing the effect of service quality in terms of tangible (physical evidence), reliability, responsiveness, assurance, and empathy on customer satisfaction at the Immigration Office Class II Non TPI (immigration checkpoint) of Depok. The population in this study were all consumers of the Immigration Office Class II Non TPI (immigration checkpoint) of Depok, totaling 23,319 applicants, with a sample of 100 respondents who wanted to apply for a passport. Sampling was done through the distribution of questionnaires. The results showed that the R square value was 0.473 (squaring of the correlation coefficient), or (0.688 x 0.688 = 0.473). R square can be called the coefficient of determination which in this case means that 47.3% of the value of service quality is influenced by the value of customer satisfaction. With these results it can be concluded that service quality has a positive and significant effect on customer satisfaction.
Eksplorasi Wisata Budaya Berbasis Kearifan Lokal di Desa Wisata Wates Jaya, Kabupaten Bogor, Jawa Barat
Wates Jaya Tourism Village is one of the tourism villages in Bogor Regency. This village is located in the southernmost tip of Bogor Regency, directly adjacent to Sukabumi Regency and located at the foot of Mount Gede Pangrango and Mount Salak. This village has beautiful nature, cool fresh air, enchanting scenery, and also clear water. In this village, lies the spring from which the flow the Cisadane river begins. The Cisadane River is one of the major rivers in Tatar Pasundan, which flows through Bogor Regency to Tangerang and empties into the Sea Java. This research was conducted with the purpose of exploring local wisdom in Wates Jaya Tourism Village, to be developed as a cultural tourism attraction. This research is descriptive qualitative, and was carried out using the method survey, FGD, interview, observation and literature study. Based on research, Tourism VillageWates Jaya turns out to have a unique culture that can be developed as a tourist attraction. Residents in this village, the community is still dominant in speaking with Sundanese compared to Bahasa Indonesia. They still believe in myths that are magical. Some of the residents' livelihoods are farming and gardening, houses can still be found in woven bamboo walls with traditional kitchen and utensils, traces of various traditional games, traditional snacks, and the martial arts known as Kelid.
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Strategi Pentahelix Pada Perencanaan Pariwisata di Desa Hegarmukti, Cikarang, Kabupaten Bekasi, Jawa Barat
At the present time, tourism in Indonesia is growing very rapidly. Therole of the stakeholder is very necessary for terms of planning a tourist destination because it can help to develop tourism potential in a village. This study focuses on discussing the pentahelix strategy in tourism planning in tourist villages. This study’s purpose is to determine strategy in tourism planning for Hegarmukti Village, Cikarang, Bekasi Regency, West Java, using pentahelix model from 5 stakeholders. This research used qualitative research methods. This study found the role for each stakeholders are: the academics focus on tourism planning based on current theories, the government focuses on policymakers in developing tourism potential, business people is as a nail in creating added value and maintaining surrounding economic growth, and the role of the community is to help manage tourism potential and the role of the media is to promote and help to inform the wider community about the tourism potential that exists in the village.As the result of all the analysis from stakeholders, there are 3 focussed strategies for Desa Wisata Hegarmukti, in term of developing tourist attraction through culture and nature, and also infrascturure and facility development.
Pengaruh Bukti Fisik terhadap Citra Merek pada Hotel Amaroossa Grande Bekasi
Physical evidence is one of the important things that can improve customer impressions in using the services provided. Therefore, in running its business, the Amaroossa Grande Bekasi hotel must pay attention to the physical evidence of the hotel so that it is always in good condition, starting from the interior and furniture to the facilities available at the hotel. That way, the impression or perception of guests staying at the hotel will increase and will later create a brand image of the hotel. The purpose of this study is to find out whether physical evidence affects brand image at the Amaroossa Grande Bekasi Hotel, and the method used is a quantitative method with data collection techniques using questionnaires, observations, and literature studies. The number of samples in this study is 100 people who stayed at the Amaroossa Grande Bekasi Hotel. From the calculation of the coefficient of determination (R2), it is known that the effect of physical evidence on brand image is 42.6%. While the results of the t-test calculation obtained the value of tCount>tTable, namely 8,526>1,984 with a sig value of 0,000<0,05, meaning that H1 is received and H0 is rejected. Therefore, it can be concluded that the physical evidence variable has an effect significantly to the brand image at Amaroossa Grande Bekasi Hotel.
Pengaruh Kualitas dan Nilai Fungsional-Emosional-Sosial Turis terhadap Kepuasan dan Minat Kunjung Ulang (Re-Visit) pada Atraksi Wisata Taman Hiburan Pesona Trukan Tambahrejo, Purworejo
This paper tries to find the influence of tourist perceptions and values consisting of functional, emotional and social on tourist satisfaction and interest in revisiting the tourist attraction in central java. The object in this research paper is a tourist attraction named Pesona Trukan in Bagelen District, Purworejo Regency, Central Java. The sample of this study is 100 people who were domestic tourists who visited the location of the tourist attraction. Accidental sampling method is a technique used in data collection. The data is sourced from questionnaires and is the main data used in the research. The research variables consist of (1) Tourist perceptions of tourist attractions; (2) Value perception (functional, emotional, and social); (3) Tourist satisfaction, and; (4) Interest in visiting tourists again. The analysis used in testing the relationship is the Structural Equation Model using the SmartPLS and SPSS applications. The conclusions from the analysis are: (1) Quality has a significant and positive effect on tourist functionality; (2) Quality has a significant and positive effect on tourists' emotions; (3) Quality has a significant and positive effect on social tourism; (4) Functional significant effect on tourist satisfaction; (5) Emotional has a significant effect on tourist satisfaction; (6) Social has a significant effect on tourist satisfaction; (7) Tourist satisfaction mediates the functional effect on repeat interest; (8) Tourist satisfaction mediates the emotional effect on return interest; (9) Tourist satisfaction mediates social influence on return visit interest.
Makanan Tradisional Mangut Beong sebagai Daya Tarik Wisata Gastronomi di Kabupaten Magelang Jawa Tengah
The city of Magelang has a variety of scattered tourist destinations, various tourist attractions that are quite high, namely historical tourism. In addition to being famous for historical tourism, there is a need for new attractive tourist destinations and in general to encourage Regional Original Income (PAD), namely with the potential and opportunities for developing Traditional Food tourism. Traditional Food Tourism in Magelang City is now a tourist icon because there are types of tourists who come to a destination to enjoy the food. The food that became the icon is mangut beong which is quite famous among tourists. Traditional Food Tourism is if tourists who come to a tourist destination aim to enjoy traditional food, but if tourists come to a destination to participate in the preparation and presentation process, it is known as gastronomic tourism. The traditional food of mangut beong has not received the government's attention to help manage it as an icon of the city of Magelang and as a potential for gastronomic tourism. The purpose of this study was to determine the gastronomic component of mangut beong traditional food in the city of Magelang, the potential to be used as a gastronomic tourist attraction and the role of stakeholders based on creative reunurship of Miss Helix Wisata. This research method is a mixed method with a descriptive analysis method approach. in-depth interviews, observations and documentation. The results of the study are to describe the 9 gastronomic components containing the history & philosophy of the meaning of the name "Manggut" and traditions related to the culinary mangut beong, the process of making and preserving the culinary mangut beong by designing a gastronomic tour package and knowing the role of local governments in efforts to conserve mangut beong culinary. of interest to the general public. The Magelang City area has the potential to become a gastronomic tourist destination in Central Java.
Analisis Brand Image Hotel Sofyan, Cut Meutia, Jakarta, sebagai Hotel Berkonsep Syariah
The purpose of this study is to describe of the big line of islamic hotel concept through brand image of hotel Sofyan Cut Meutia Jakarta. This study uses a type of qualitative descriptive. This study uses three kinds of data collection techniques, namely primary data by interview and observation, and also secondary data. The result of this study shows that Hotel Sofyan Cut Meutia Jakarta already performs a brand image of Syariah Hotel to communicate Islamic concept of its. All of the elemens of brand image have been respresented the whole of facilities and services in Sofyan Hotel Cut Meutia Jakarta so that the public are able to understand the messages have been told.Based on Regulation of Menteri Pariwisata dan Ekonomi Kreatif Republik Indonesia Nomor 2 Tahun 2014 Tentang Pedoman Penyelenggaraan Usaha Hotel Syariah, Hotel Sofyan Cut Meutia is classified as Hotel Syariah Hilal 2.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Konsumen Di Hotel Best Western Plus Kemayoran, Jakarta
This study aimed to analyze the effect of service on customer loyalty at the Best Western Plus Hotel Kemayoran. The research method used is a quantitative research approach. Data collection techniques to test hypotheses through a questionnaire addressed to 50 respondents who use the services of the Best Westen Plus Hotel Kemayoran. And equipped with making observations and literature study. The respondent sample data collection was carried out using an accidental sampling technique. The data analysis method used consists of validity test, reliability test, standard linear analysis test with t test, product moment correlation coefficient, and determination coefficient. The results obtained from the analysis of SPSS statistical data processing and hypothesis testing, namely the correlation coefficient between the service quality variable (X) and the customer loyalty variable (Y) is significant because it is between 0.5 <r< 075. Based on the results of the t-test analysis, the results are greater than the table, namely 2.604> 2.01. This figure shows that H0 is rejected and H1 is accepted, which means that the service quality variable (X) has a significant effect on customer loyalty (Y).
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