JAMBIS : Jurnal Administrasi Bisnis
type: channel
description: JAMBIS : Jurnal Administrasi Bisnis adalah publikasi ilmiah yang dikhususkan untuk mengembangkan wawasan dan diskusi dalam bidang Administrasi Bisnis dan Manajemen. Jurnal ini memuat artikel hasil penelitian tugas akhir mahasiswa Program Studi Administrasi Bisnis dan Manajemen. Jurnal ini menjadi wadah bagi para akademisi, peneliti, dan praktisi untuk mempublikasikan hasil penelitian orisinal mereka. Fokus dan ruang lingkup JAMBIS meliputi berbagai aspek fungsional dalam pengelolaan bisnis dan organisasi, seperti: Manajemen Pemasaran & Strategi Bisnis, Sumber Daya Manusia & Perilaku Organisasi, Keuangan & Perbankan, Kewirausahaan & UMKM, Manajemen Operasi & Rantai Pasok, Sistem Informasi Bisnis & Digitalisasi, Manajemen Strategik & Kepemimpinan. JAMBIS bertujuan untuk menjembatani teori di ruang kuliah dengan aplikasi praktis di dunia bisnis yang dinamis. Terbit enam kali dalam setahun, yaitu setiap bulan Februari, April, Juni, Agustus, Oktober dan Desember ISSN : 2775-2615 Email : jambisjournal@stiami.ac.id / Website: https://ojs.stiami.ac.id/index.php/JUMABI
language: en
publication name: JAMBIS : Jurnal Administrasi Bisnis
issn: 2775-2615
copyright: This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright Notice Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required. 1.License The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 2.Author(s)' Warranties The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s). 3.User Rights JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications. 4.Co-Authorship If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author. 5.Miscellaneous JAMBIS : Jurnal Administrasi Bisn…
items: Pengaruh Harga Jual Dan Brand Image Terhadap Minat Beli Produk Ekspor Luxcrime Di Platform Tiktok Shop
items: Pengaruh Harga Dan Loyalitas Terhadap Keputusan Pembelian Studi Kasus Pada Gratis Ongkir Lazada Di Kota Bekasi
items: Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Koleksi Jims Honey Pada Generasi Z Di Jakarta Timur
items: Strategi Pemasaran Jasa Pendidikan Di SD Islam Al Azhar 5 Kemandoran Dalam Meningkatkan Jumlah Siswa 2025/2026
items: Pengaruh Electronic Word Of Mouth (E-Wom) Dan Affiliate Marketing Platform Tiktok Terhadap Minat Beli Konsumen Pada Produk Skincare Somethinc
items: Analisis Penggunaan Platform E-Commerce Dalam Meningkatkan Penjualan Produk Kuliner Nasi Kuning Ibu Yanti Umkm Di Kecamatan Pamulang
items: Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Handphone Iphone Pada Mahasiswa Program Studi Administrasi Bisnis Institut Stiami
items: Pengaruh Kredibilitas Konten Kreator Dr. Detektif Dan Review Produk Terhadap Keputusan Pembelian Konsumen Aplikasi Internasional TikTok Shop Pada Skin Care Glad2Glow
items: Pengaruh Sikap Fanatisme, Brand Ambassador Dan Perilaku Konsumtif Terhadap Keputusan Pembelian Pada Produk Chatime X Jkt 48 Di Bekasi
items: Pengaruh Promosi Digital Melalui Media Sosial TikTok Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Akun Media Sosial TikTok GD Jeans Store Di Jakarta Utara
items: Pengaruh Pembayaran Digital (Qris) Dan Inovasi Produk Terhadap Peningkatan Pendapatan UMKM Kuliner Di Jalan Pangkalan Asem Raya Jakarta
items: Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Kenangan Pada Cabang Cilincing Landak Jakarta Utara
items: Faktor – Faktor Dampak Kebijakan Larangan Import Pada Penjualan Thrift Di Kota Tangerang
items: Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Kafe Kopi Tuku Dukuh Atas, Jakarta Pusat)
items: Pengaruh Sustainable Attitude Dan Perfectionist Attitude Terhadap Social Recommendation Use : (Studi Pada Konsumen Aplikasi Wisata Di Indonesia)
items: Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Impor Cosrx Di Jakarta
items: Pengaruh Kompetensi Dan Disiplin Kerja Terhadap Kinerja Karyawan PT Advik Indonesia Bekasi
items: Pengaruh Freight Forwarder Dan Kualitas Layanan Terhadap Efektivitas Proses Ekspor Import Pada PT DAEHAN GLOBAL LOGISTICS
items: Pengaruh Analisa Teknikal Dan Analisa Fundamental Terhadap Pengambilan Keputusan Investasi Produk Emas (Studi Kasus Trader XAUUSD DI PT. Trive Invest Futures)
items: Pengaruh Persepsi Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Tomoro Coffee Di Warakas Jakarta Utara
items: https://ojs.stiami.ac.id/index.php/JUMABI/en/article/view/5805
items: Pengaruh Kepercayaan Konsumen Dan Kualitas Produk Terhadap Keputusan Pembelian Pelembab Wajah Skintific Di Bekasi
items: Pengaruh Ketepatan Waktu Pengiriman dan Fasilitas Tracking System Terhadap Kepuasan Pelanggan J&T Express
items: Pengaruh Faktor Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Toko Automart Jakarta Pusat
items: Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Semangat Kerja Karyawan PT. Reffel Kreasi Berkat Tahun 2025
items: Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pasien Klinik Eksekutif Raflesia Di Rumah Sakit Umum Daerah Pasar Rebo, Jakarta Timur
items: Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Pada Kopi Kenangan Di Mustikajaya
items: Pengaruh Electronic Word of Mouth (e-WOM) Valence dan Perceived Brand Qualityterhadap Online Purchase Intention Produk Sabun BDL (Studi Kasus Pada Endorsement Sabun BDL Fadil Jaidi di Tiktok)
items: Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Kopi Kenangan Cabang RS Yarsi Jakarta Pusat
items: Strategi Pengembangan Bisnis UMKM Dengan Metode Business Model Canvas (Studi Kasus Pada PT. Schon Craft Indonesia)

Pengaruh Harga Jual Dan Brand Image Terhadap Minat Beli Produk Ekspor Luxcrime Di Platform Tiktok Shop
type: item
description: Abstract. This research aime d to analyze the effect of selling price and brand image on the purchasing interest of Luxcrime brand cosmetic export products on the TikTok Shop platform. The phenomenon of increasing use of TikTok as a social media and e-commerce platform is an important background for companies to maximize their digital marketing strategies. The research method used was descriptive quantitative with data collection techniques through the distribution of questionnaires to 100 respondents who were TikTok Shop users and familiar with Luxcrime products. The independent variables in this research included selling price (X1) and brand image (X2), while the dependent variable was consumer purchasing interest (Y). The data was analyzed using multiple linear regression to test the hypothesis and determine the significance of the relationship between variables. The results of the analysis showed that both selling price and brand image had a positive and significant influence on consumer purchasing interest, both partially and simultaneously. This finding had strategic implications for businesses, particularly in the beauty industry, to maximize brand image and competitive pricing as an effective approach in increasing consumer appeal and purchase volume in the era of digital marketing. Keywords: Selling Price, Brand Image, Purchase Interest, TikTok Shop, Luxcrime Cosmetics
subject: Articles
  topic: section
creator: Andi Nabila Maharani
creator: Rudianto Hermawan
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 80
ending page: 87

Pengaruh Harga Dan Loyalitas Terhadap Keputusan Pembelian Studi Kasus Pada Gratis Ongkir Lazada Di Kota Bekasi
type: item
description: Abstract. The rapid growth of e-commerce encourages companies to implement effective marketing strategies through pricing and the enhancement of customer loyalty to influence purchasing decisions. Free shipping programs are one of the strategies used by Lazada to attract consumers. This study aims to analyze the effect of price and loyalty on purchasing decisions of Lazada consumers in Bekasi City. The method used is quantitative with a survey approach using questionnaires, and the data are analyzed through multiple linear regression with t-test, F-test, and coefficient of determination. The results show that price has a positive and significant effect on purchasing decisions with a t-value of 3.820, a significance value of 0.000, and a regression coefficient of 0.244. Loyalty also has a positive and significant effect with a t-value of 3.437, a significance value of 0.001, and a regression coefficient of 0.276. Simultaneously, price and loyalty have a significant effect on purchasing decisions with an F-value of 36.211 and a significance value of 0.000. The coefficient of determination (R²) of 0.516 indicates that 51.6% of purchasing decisions are influenced by price and loyalty, while the remaining percentage is influenced by other factors outside this study. Keywords: Price, Loyalty, Purchasing Decision, Free Shipping, Lazada
subject: Articles
  topic: section
creator: Nadia Intana Sari
creator: Vigo Satrio
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 73
ending page: 79

Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Koleksi Jims Honey Pada Generasi Z Di Jakarta Timur
type: item
description: Abstract. This research aimed to analyze the influence of product innovation and price on the purchasing decisions of Generation Z in East Jakarta regarding Jims Honey products. This research was descriptive correlational with a quantitative approach. The sample consisted of 100 respondents from Generation Z consumers in East Jakarta, which was determined by the non-probability sampling method, namely purposive sampling, calculated using the Lemeshow formula. The research instrument was a questionnaire consisting of 30 statements with a fivepoint Likert scale. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption testing (normality, multicollinearity, and heteroskedasticity), multiple linear regression, and hypothesis testing (t-test, F-test, and coefficient of determination). Data processing was carried out using SPSS version 25. The results showed that product innovation had a positive and significant influence on purchasing decisions, price had a positive but insignificant influence on purchasing decisions, and simultaneously, product innovation and price both influenced purchasing decisions by 20.9%, with the remaining 79.1% influenced by other variables not examined in this research. Keywords: Product Innovation, Price, and Purchase Decision
subject: Articles
  topic: section
creator: Wisinta Jusi Manurung
creator: Tri Waluyo Prehantio
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 68
ending page: 72

Strategi Pemasaran Jasa Pendidikan Di SD Islam Al Azhar 5 Kemandoran Dalam Meningkatkan Jumlah Siswa 2025/2026
type: item
description: Abstract. The background of this study stems from the phenomenon of increasing competition among private elementary schools in the Jakarta area, as well as changes in parental behavior, which has become more selective and increasingly reliant on digital media such as Instagram, YouTube, and school websites when choosing educational institutions for their children. This phenomenon has prompted schools to not only focus on educational quality but also on marketing strategies that effectively highlight the school's strengths. This study used a descriptive qualitative approach, data collecting technique used such as in-depth interviews, observations, and documentation involving eight informants, including school principals, teachers, administrative staff, parents, and school committee members. This study aimed to analyze the educational service marketing strategies implemented by SD Islam Al Azhar 5 Kemandoran to increase the number of students in the 2025/2026 academic year. The results of the study indicated that the educational service marketing strategy using the 7P marketing mix approach (Product, Price, Place, Promotion, People, Process, Physical Evidence) has been well implemented by SD Islam Al Azhar 5 Kemandoran. These strategies included offering superior educational programs, utilizing social media as a promotional tool, providing communicative services, and managing facilities that support the learning process. The implementation of these strategies has had a positive impact on increasing the number of applicants and new students. The success indicators of this strategy can be seen in terms of educational quality, innovation in the learning process, the school's positive image in the community, the availability of facilities and infrastructure, as well as the professionalism of educators and educational staff. Keywords: Marketing Strategy, Educational Services, 7P Marketing Mix, SD Islam Al Azhar 5 Kemandoran
subject: Articles
  topic: section
creator: Khansa Aurellia Mantofani
creator: Suparman
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 61
ending page: 67

Pengaruh Electronic Word Of Mouth (E-Wom) Dan Affiliate Marketing Platform Tiktok Terhadap Minat Beli Konsumen Pada Produk Skincare Somethinc
type: item
description: Abstract. The increasing prevalence of social media as a communication tool has prompted companies to adopt digital marketing strategies, such as Electronic Word of Mouth (e-WOM) and affiliate marketing, to expand their reach and enhance consumer purchase intentions. Somethinc, a local skincare brand, actively promotes its products on TikTok by partnering with affiliates and harnessing the influence of user-generated reviews. This study aimed to explore the effect of e-WOM and affiliate marketing on consumer purchase intentions. It involved 100 respondents from the Millennial and Generation Z cohorts in Central Jakarta, all of whom are active TikTok users and have encountered promotional content related to Somethinc products. The research methodology applied Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings show that Electronic Word of Mouth (e-WOM) and Affiliate Marketing have a positive and significant effect on Consumer Purchase Intent, with a contribution of 63.2% as indicated by the R-Square value. The analysis was conducted using the Partial Least Square (PLS) method, which produced a significant positive relationship between the two independent variables and purchase intent. Keywords: Electronic Word of Mouth (e-WOM); Affiliate Marketing; TikTok; Purchase Intentions; Somethinc
subject: Articles
  topic: section
creator: Cindi Widayanti
creator: Muhammad Akbar
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 53
ending page: 60

Analisis Penggunaan Platform E-Commerce Dalam Meningkatkan Penjualan Produk Kuliner Nasi Kuning Ibu Yanti Umkm Di Kecamatan Pamulang
type: item
description: Abstract. This research aims to analyze the utilization of e-commerce platforms in increasing the sales of culinary products at the MSME Nasi Kuning Ibu Yanti in Pamulang District. The focus of the research includes the role of e-commerce platforms in supporting marketing, the digital strategies implemented, their impact on sales volume and revenue, and recommendations for optimizing platform utilization. This research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The findings reveal that the use of the GoFood platform has had a positive impact on increasing daily order volumes, expanding the market reach, and facilitating digital transactions. Promotional strategies such as discounts, bundling packages, and loyalty programs serve as supporting factors in attracting consumer interest. Nevertheless, operational challenges remain, including difficulties in securing drivers, price competition among merchants, service fee deductions, and limited technological proficiency among business owners. Overall, the utilization of e-commerce platforms has proven effective in increasing revenue and expanding market reach for culinary business operators in the digital era. Keywords: E-Commerce, MSME, GoFood, Culinary Sales, Digital Marketing
subject: Articles
  topic: section
creator: Atia Putri Pratama
creator: Lukman Nul’hakim
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 45
ending page: 52

Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Handphone Iphone Pada Mahasiswa Program Studi Administrasi Bisnis Institut Stiami
type: item
description: Abstract. The use of iPhones among university students remains high despite the availability of many other smartphones offering similar features. This phenomenon suggests that promotion and brand image play a role in influencing purchasing decisions. Based on this, the research formulates three main research questions: (1) To what extent does promotion influence the decision to purchase an iPhone among students of the Business Administration Study Program at Institut STIAMI? (2) To what extent does brand image influence the decision to purchase an iPhone among these students? (3) To what extent do promotion and brand image jointly influence the decision to purchase an iPhone among these students? This research uses a quantitative method with a descriptive approach. The sample consists of 120 student respondents who either currently use or are interested in purchasing an iPhone. Data were collected through questionnaires and analyzed using multiple linear regression and SPSS software. The results indicate that both promotion and brand image have a positive and significant effect on iPhone purchase decisions. These findings highlight the importance of effective marketing strategies and a strong brand image in shaping consumer purchasing decisions, particularly among students. Keywords: Promotion, Brand Image, Purchase Decision.
subject: Articles
  topic: section
creator: Holifah
creator: Irfan Setiawan
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 37
ending page: 44

Pengaruh Kredibilitas Konten Kreator Dr. Detektif Dan Review Produk Terhadap Keputusan Pembelian Konsumen Aplikasi Internasional TikTok Shop Pada Skin Care Glad2Glow
type: item
description: Abstract. The development of digital marketing through social media such as TikTok Shop has changed the way consumers make purchasing decisions. The phenomenon of the increasing influence of creator content and product reviews is one of the effective marketing strategies, especially in the skincare industry. This study aims to determine the effect of creator content credibility, especially the “Detective Doctor” account, and Product Reviews on TikTok Shop consumer purchasing decisions on the Glad2Glow skincare brand. The research method used is a quantitative approach with purposive sampling technique of 150 TikTok Shop user respondents. Data analysis techniques using multiple linear regression. Hypothesis testing techniques use pre-test and simultaneous test. The results of this study prove that there is a positive and significant effect of Creator Content Credibility and Product Reviews on purchasing decisions. Partially, Creator Content Credibility contributed 57.5% and Product Reviews contributed 71.9% to purchasing decisions. Creator content credibility and product reviews simultaneously influence purchasing decisions by 73.2%, and the remaining 26.8% is influenced by other variables. These findings reinforce the importance of choosing credible content creators and encouraging brands to actively manage consumer reviews. This research is expected to be a reference in developing effective digital marketing strategies in the e-commerce era. Keywords: Content Creator Credibility; Product Review; Purchase Decision.
subject: Articles
  topic: section
creator: Syifa Auliah
creator: Nidaul Izzah
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 25
ending page: 31

Pengaruh Sikap Fanatisme, Brand Ambassador Dan Perilaku Konsumtif Terhadap Keputusan Pembelian Pada Produk Chatime X Jkt 48 Di Bekasi
type: item
description: Abstract. The collaboration between Chatime and JKT48 is a marketing strategy that leverages the power of fan communities and emotional closeness to drive purchase decisions. This phenomenon shows that fan loyalty can be utilized through emotional and digital approaches to increase sales. This study aims to analyze the influence of Fanatic Attitude, Brand Ambassador, and Consumptive Behavior on Purchase Decisions of Chatime X JKT48 products in Bekasi. The research employed a quantitative method with a survey technique, where data were collected through questionnaires distributed to consumers who had purchased the collaboration products. The analysis was conducted using multiple linear regression. The results indicate that the three independent variables have a positive and significant influence, both partially and simultaneously. Brand Ambassador has the most dominant effect at 47.0%, followed by Consumptive Behavior at 42.0% and Fanatic Attitude at 39.1%. Collectively, the three variables contribute 57.7% to purchase decisions. Keywords:Fanaticism Attitude, Brand Ambassador, Consumer Behavior, Purchase Decision, Chatime X JKT48
subject: Articles
  topic: section
creator: Puspita Sari Dewi
creator: Nur Fitri Rahmawati
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 32
ending page: 36

Pengaruh Promosi Digital Melalui Media Sosial TikTok Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Akun Media Sosial TikTok GD Jeans Store Di Jakarta Utara
type: item
description: Abstract. This study aims to analyze the influence of digital promotion (X1) through TikTok and product quality (X2) on purchasing decisions (Y) at the GP Jeans Store TikTok account in North Jakarta. Digital promotion (X1) through TikTok is currently an effective marketing strategy, especially for young consumers from the millennial and Gen Z generations. Furthermore, product quality (X2) is also a key consideration in purchasing decisions (Y). This study used a quantitative approach with a survey method, using a questionnaire administered to 180 respondents who were active TikTok users. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of the two independent variables on the dependent variable. The results showed that digital promotion (X1) through TikTok and product quality (X2) had a positive and significant effect, both partially and simultaneously, on consumer purchasing decisions (Y). Therefore, the integration of digital promotion strategies (X1) and improved product quality (X2) can be key to improving consumer purchasing decisions (Y) in today's digital era. Keywords: Digital Promotion, TikTok, Product Quality, Purchasing Decision, GP Jeans Store, North Jakarta
subject: Articles
  topic: section
creator: Sylvia Rahmah
creator: Meidiana
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 18
ending page: 24

Pengaruh Pembayaran Digital (Qris) Dan Inovasi Produk Terhadap Peningkatan Pendapatan UMKM Kuliner Di Jalan Pangkalan Asem Raya Jakarta
type: item
description: Abstract. This research examined the crucial role of digital payments, particularly through QRIS, and product innovation in increasing the revenue of culinary Micro, Small and Medium Enterprises (MSMEs) on Jalan Pangkalan Asem Raya, Jakarta. MSMEs contributed significantly to the Indonesian economy but still faced challenges in adopting digital technology and implementing innovation effectively. This research aimed to analyze how much impact digital payment and product innovation, both partially and simultaneously, had on increasing MSME income. Using a quantitative approach, this research involved the variables of digital payment (X1), product innovation (X2), and increased MSMEs income (Y). Data were collected and analyzed using methods such as analysis of the average respondents’ responses, data quality tests (validity and reliability), hypothesis testing, correlation and determination coefficient analysis, and partial (T-test) and simultaneous (F-test) significance tests. The results showed that digital payments and product innovation significantly influenced the increase in MSMEs’ income. Digital payments, particularly QRIS, were proven to ease transactions and expand market reach, creating a foundation for efficient operations. MSMEs also showed high adaptive capabilities in innovating, especially in responding to market tastes. Simultaneously, these two variables had a strong influence, where 74.7% of the variation in MSMEs’ income increase could be explained by digital payments and product innovation, while the remaining 25.3% was influenced by other factors outside the model. Nonetheless, challenges related to budget allocation and time for research and innovation development still need to be improved for long-term sustainability. In conclusion, the synergy between advances in payment technology and the spirit of product innovation was key to the growth strategy of MSMEs in urban areas such as on Jalan Pangkalan Asem Raya Jakarta. This research recommended …
subject: Articles
  topic: section
creator: Sigit Prasetyo
creator: Anita Maulina
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 8
ending page: 17

Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Kenangan Pada Cabang Cilincing Landak Jakarta Utara
type: item
description: Abstract. This study aims to determine the extent to which price and product quality influence consumer purchasing decisions at Kopi Kenangan, Cilincing Landak branch, North Jakarta. Using a descriptive quantitative method and questionnaires distributed to 100 respondents, the data were analyzed through validity and reliability tests, multiple linear regression, and hypothesis testing using SPSS. The results show that both price and product quality have a positive and significant influence on purchasing decisions. Consumers consider price affordability and product quality aspects such as reliability and durability. It is recommended that the company maintain a balance between price and quality to sustain consumer interest amid market competition. Keywords: Import Ban Policy, Policy Impact, Second-Hand Clothing, Tangerang City, Thirft Business
subject: Articles
  topic: section
creator: Achmad Maulana
creator: Ai Netty Sumidartiny
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 1
ending page: 7

Faktor – Faktor Dampak Kebijakan Larangan Import Pada Penjualan Thrift Di Kota Tangerang
type: item
description: Abstract. This study aims to analyze the factors affecting the impact of the government’s policy on banning the import of second-hand clothing on thrift business sales in Tangerang City. The import ban policy was implemented to protect the domestic garment industry and to safeguard public health. However, this policy has generated various consequences for thrift business actors who have long depended on imported second-hand clothing as their main source of supply. This research employs a descriptive qualitative approach. Data were collected through in-depth interviews and documentation studies. The informants consisted of government representatives, thrift business owners in Tangerang City, and academics with expertise in trade policy and micro-enterprises. Data analysis was conducted qualitatively through data reduction, data presentation, and conclusion drawing. The findings indicate that the import ban policy has resulted in economic impacts, including decreased income, limited product supply, and increased selling prices of thrift products. From a social perspective, the policy has influenced public perceptions of thrift businesses and altered consumer consumption patterns. Meanwhile, in terms of business operations, thrift entrepreneurs face reduced stock availability and limited product variety. To cope with these conditions, thrift business actors have implemented various adaptive strategies, such as product diversification, seeking alternative suppliers, and strengthening relationships with customers. However, these strategies remain defensive in nature and have not yet been fully effective in promoting optimal business development. Keywords: Import Ban Policy, Policy Impact, Second-Hand Clothing, Tangerang City, Thirft Business
subject: Articles
  topic: section
creator: David Anthonyus
creator: Suparman
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 537
ending page: 544

Pengaruh Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Kafe Kopi Tuku Dukuh Atas, Jakarta Pusat)
type: item
description: Abstract. This study aims to analyze the influence of product quality and location on purchasing decisions at Tuku Dukuh Atas Coffee Shop, Central Jakarta. The method used is quantitative research with data collection techniques through questionnaires to 100 respondents who have purchased products at Tuku Coffee Shop. The sample was taken using non-probability sampling techniques. Data processing was conducted using IBM SPSS Statistics version 30.0 and analyzed through multiple linear regression. The results of the study indicated that product quality (X1) and location (X2) have a positive and significant effect on purchasing decisions (Y), with t-values of 10.475 and 3.672, respectively. Partially, product quality has a 72.4% influence on purchasing decisions, while location has a 48.3% influence. The simultaneous test (F-test) showed that both variables together significantly influence purchasing decisions with an F-value of 151.525, a significance level of 0.001 (less than 0.05), and a coefficient of determination (R²) of 0.758. These results indicated that 75.8% of the variation in purchasing decisions can be explained by product quality and location. Keywords: Sustainable Attitude, Perfectionist Attitude, Social Recommendation
subject: Articles
  topic: section
creator: Rousdy Safari Tamba
creator: Ananda Putri Febrianti
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 529
ending page: 536

Pengaruh Sustainable Attitude Dan Perfectionist Attitude Terhadap Social Recommendation Use : (Studi Pada Konsumen Aplikasi Wisata Di Indonesia)
type: item
description: Abstract. This study aims to examine the influence of sustainable attitude and perfectionist attitude on the use of social recommendations among travel application users in Indonesia. Using a quantitative method and SEM-PLS analysis, data were collected from 301 Traveloka users. Results show that sustainable attitude has a positive but small significant effect (path coefficient = 0.137; p = 0.040), while perfectionist attitude has a strong positive and significant effect (path coefficient = 0.660; p = 0.001). These findings suggest that perfectionist users heavily rely on social recommendations in travel decision-making. The results offer valuable insights for application developers and marketers to enhance user experience and support sustainable tourism. Keywords: Sustainable Attitude, Perfectionist Attitude, Social Recommendation
subject: Articles
  topic: section
creator: Naala Choirunni’mah
creator: Muhammad As’ad
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 522
ending page: 528

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Impor Cosrx Di Jakarta
type: item
description: Abstract. This study aims to determine the influence of product quality and price on purchasing decisions for imported COSRX products in Jakarta. The method used was quantitative with an associative approach, and data collection was conducted through a questionnaire administered to 160 respondents. Data analysis was conducted using validity and reliability tests, classical assumptions, multiple linear regression, t-tests, Ftests, and coefficients of determination. The results indicate that product quality and price have a positive and significant effect on purchasing decisions, both partially and simultaneously. Furthermore, price has a more dominant influence than product quality. These findings are expected to provide strategic input for companies and contribute to the development of marketing science and consumer behavior. Keywords: Product Quality, Price, Purchasing Decisions, Imported Products, COSRX
subject: Articles
  topic: section
creator: Nurhafida
creator: Joni Haryanto
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 513
ending page: 521

Pengaruh Kompetensi Dan Disiplin Kerja Terhadap Kinerja Karyawan PT Advik Indonesia Bekasi
type: item
description: Abstract. This study aims to determine the extent to which competence and work discipline influence employee performance at PT Advik Indonesia Bekasi. This study uses a quantitative approach. The respondents in this study are employees of PT Advik Indonesia. The number of respondents used in this study is 90 people. The results of this study indicate that Competence (X1) influences Employee Performance (Y) at PT Advik Indonesia by 51.5%. Work Discipline (X2) influences Employee Performance (Y) at PT Advik Indonesia by 57.8%. Competence (X1) and Work Discipline (X2) simultaneously influence employee performance (Y) at PT Advik Indonesia by 0.618 or 61.8%. Keywords: Freight Forwarder Performance, Service Quality, Effectiveness of The Export Process, International Trade
subject: Articles
  topic: section
creator: Neny Anggreany
creator: Hartono
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 506
ending page: 512

Pengaruh Freight Forwarder Dan Kualitas Layanan Terhadap Efektivitas Proses Ekspor Import Pada PT DAEHAN GLOBAL LOGISTICS
type: item
description: Abstract. In the structure of international trade, exports also reflect a country’s competitiveness. The higher the value and diversity of exports, the stronger a country’s position in the global supply chain. Therefore, maintaining stability and growth in exports is a strategic priority that involves not only producers but also the entire supporting system including logistics, transportation, and trade policies. This research aimed to determine the extent of the influence between the performance of freight forwarders and service quality on the effectiveness of the export process at PT Daehan Global Logistic. This research used a quantitative method with 50 respondents, and used linear regression analysis as the data analysis technique. The results of this research showed that partially, the variable of Freight Forwarder Performance had no significant influence on the Effectiveness of the Export Process, with a significance value of 0.093. Meanwhile, the Service Quality variable had a positive and significant influence on the Effectiveness of the Export Process with a significance value of 0.000. Simultaneously, both variables had a significant influence on the Effectiveness of the Export Process, with a significance value of 0.000 and an adjusted coefficient of determination (Adjusted R²) of 0.526. This meant that 52.6% of the variation in the Effectiveness of the Export Process could be explained by the variables of Freight Forwarder Performance and Service Quality, while the remaining 47.4% was influenced by other factors not examined in this research. Keywords: Freight Forwarder Performance, Service Quality, Effectiveness of The Export Process, International Trade
subject: Articles
  topic: section
creator: Fenny Sandora
creator: Achsanul Nashir
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 499
ending page: 505

Pengaruh Analisa Teknikal Dan Analisa Fundamental Terhadap Pengambilan Keputusan Investasi Produk Emas (Studi Kasus Trader XAUUSD DI PT. Trive Invest Futures)
type: item
description: Abstract. This study examines technical analysis and fundamental analysis in gold product investment with the aim of determining the effect of technical analysis on gold product investment decision-making, the effect of fundamental analysis on gold product investment decision-making, and the effect of technical analysis and fundamental analysis on gold product investment decision-making for XAUUSD traders at PT. Trive Invest Futures. This study uses a quantitative method of probability sampling with a random sampling technique of 100 samples due to a population size of 25,991 people. Based on the results of data analysis, it was found that: 1) Technical analysis has a positive and significant effect on investment decision-making for gold products for XAUUSD traders at PT. Trive Invest Futures, as evidenced by the t-value (3.831) > t-table (1.984) with a significance level of 1.096. 2) Fundamental analysis has a positive and significant effect on investment decision making for gold products for XAUUSD traders at PT. Trive Invest Futures, as evidenced by t count (2.168) > t table (1.984) with a significance level of 0.371. 3) Technical analysis and fundamental analysis have a positive and significant effect on investment decision-making for gold products for XAUUSD traders at PT. Trive Invest Futures, as evidenced by a probability value of p <0.001, which is less than 0.05, and a calculated t-value of 57.42 > t-table (3.09). The coefficient of determination (R²) is 0.542, indicating that all independent variables of technical analysis and fundamental analysis influence investment decision-making by 54.2%. The remaining 45.8% is influenced by other variables, referred to as error (e). Keywords: Technical Analysis, Fundamental Analysis, Investment Decisison Making, Gold products, XAUUSD Traders
subject: Articles
  topic: section
creator: Muhammad Ibrahim
creator: Robby Irvawan
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 494
ending page: 498

Pengaruh Persepsi Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Tomoro Coffee Di Warakas Jakarta Utara
type: item
description: Abstract. The purpose of this study is to understand how consumer perceptions of product quality and price influence their purchasing decisions, and to identify the extent of the collective influence of these two factors. This study uses a descriptive method with a quantitative approach, namely examining the status of a group of people, an object, a thought, or a class. The population and sample used by the researcher were all consumers of Tomoro Coffee Warakas, North Jakarta, with 320 respondents. The results show that perceived product quality has a positive and significant influence on purchasing decisions by 41.2%. Similarly, perceived price also has a positive and significant influence on purchasing decisions by 28.9%. Simultaneously, these two variables contribute 51.4% to purchasing decisions, while the remaining 48.6% is influenced by other factors not examined. These findings indicate that good product quality and the perception of an appropriate price significantly influence the purchasing decisions of Tomoro Coffee consumers in Warakas, North Jakarta. Therefore, companies need to consistently maintain product quality and adjust prices to remain competitive in order to increase consumer loyalty and repeat purchase decisions. Keywords: Product Quality, Price, Purchase Decisions, Coffee, Consumers
subject: Articles
  topic: section
creator: Naufal Rafianis Syafiq
creator: Sukirno
rights: Copyright (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 487
ending page: 493

https://ojs.stiami.ac.id/index.php/JUMABI/en/article/view/5805
type: item
title: Pengaruh Gaya Hidup Dan Motivasi Belanja Terhadap Keputusan Pembelian Produk Fashion Di Matahari Departement Store Metropolitan Mall BekasiAbstract. This research was motivated by the increasing number of visitors to Matahari Department Store Metropolitan
description: Abstract. This research was motivated by the increasing number of visitors to Matahari Department Store Metropolitan Mall Bekasi after the Covid-19 pandemic. The research objects that are the independent variables are lifestyle (X1) and shopping motivation (X2), while the buyer's decision (Y) is the related variable. sampling in this study used the probability sampling method (random sampling) of 100 respondents who visited Matahari Department Store Metropolitan Mall Bekasi. The analysis technique used was multiple linear regression analysis. The results of the simultaneous hypothesis test, lifestyle (X1) and shopping motivation (X2) together have a significant positive effect on purchasing decisions (Y). Based on the results of the coefficient of determination test, is 85%, the rest is influenced by other factors not included in this study. Keywords: Lifestyle, Shopping Motivation, Purchasing Decision
subject: Articles
  topic: section
creator: Dian Yunita Lestari
creator: Trie Andari Ratna Widyastuti
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 481
ending page: 486

Pengaruh Kepercayaan Konsumen Dan Kualitas Produk Terhadap Keputusan Pembelian Pelembab Wajah Skintific Di Bekasi
type: item
description: Abstract. Consumer purchasing decisions are influenced by various factors, among which consumer trust and product quality were particularly prominent. Skintific is a well-known brand of facial moisturizer among the residents of Bekasi; however, it faced intense competition in the skincare market. This study aimed to examine the influence of consumer trust and product quality on the purchase decisions of Skintific facial moisturizers in Bekasi. The research employed a quantitative method with an associative approach. The sample comprised 150 respondents, selected through accidental sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The findings indicated that both consumer trust and product quality had a positive and significant influence on purchase decisions, both partially and simultaneously. In partial analysis, consumer trust contributed 27.2%, while product quality contributed 49.6% to purchase decisions. Simultaneously, these two variables accounted for 76.8% of the influence on purchase decisions, whereas the remaining 23.2% was attributed to other variables not examined in this study. Keywords: Consumer Trust, Product Quality, Purchase Decision
subject: Articles
  topic: section
creator: Inggi Widianingsih
creator: Nidaul Izzah
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 472
ending page: 480

Pengaruh Ketepatan Waktu Pengiriman dan Fasilitas Tracking System Terhadap Kepuasan Pelanggan J&T Express
type: item
description: Abstract. This study aims to analyze the effect of delivery timeliness and tracking system facilities on customer satisfaction with J&T Express. The sample in this study consists of J&T Express customers in Mutiara Gading City. This study used a quantitative approach, with a sample size of 100 people selected using nonprobability sampling techniques. Data processing was conducted using IBM SPSS version 30.0.0.0. The results of this study indicated that delivery timeliness has a positive and significant effect on customer satisfaction, with a value of 4.910. The tracking system facility has a positive and significant effect on customer satisfaction, with a value of 5.015. The simultaneous test results showed that delivery timeliness and tracking system facilities together have a positive and significant effect on customer satisfaction with a significance value <0.001 less than 0.05. The magnitude of the effect of delivery timeliness is 55.4%, tracking system facilities 55.8%, and simultaneously 64.6%. Keywords: Delivery Timeliness, Tracking System Facilities, Customer Satisfaction
subject: Articles
  topic: section
creator: Mercy Spesa Devina De Fretes
creator: Dwi Seftia Vandiani
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-22
publication date: 2026-05-22
starting page: 464
ending page: 471

Pengaruh Faktor Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Toko Automart Jakarta Pusat
type: item
description: Abstract. In the world of automotive retail business, competition between stores is getting tighter, especially car accessories shopping centers, which is currently followed by the emergence of modern car accessories shopping centers in shopping centers located in Central Jakarta in the last 5 years. Customers have a wide choice of stores offering a variety of automotive products at varying prices and quality, as well as a variety of services. Automart Store sales over a period of 5 years have started to increase from previously being stable in the middle of the Automart Store sales data flow chart. In an effort to maintain customer loyalty, stores like Automart need to pay serious attention to several key factors that influence customer satisfaction, namely price, product quality and service quality. The variables studied consist of three independent variables, namely price, product quality and service quality, as well as one dependent variable, namely customer satisfaction. The method 448|Jurnal Administrasi Bisnis Vol 5 No 5 Oktober 2025 used in this research is to use a quantitative method to process data obtained from the research location in the form of numbers. The data collection method uses a questionnaire by distributing questionnaires to customers of the Jakarta Automart Store who have shopped and the data obtained from this study are as many as 140 customers of the Jakarta Automart Store who came to shop. Data collection techniques using Validity and Reliability Tests. Data analysis test using multiple linear regression. Hypothesis testing techniques use partial tests and simultaneous tests. The results of the study show that price, product quality and service factors simultaneously have a significant influence on customer satisfaction. This shows that simultaneously the magnitude of the Price Factor, Product Quality and Service Quality on Customer Satisfaction is 0.480 or 48.0%. Meanwhile, the remaining 52.0% is determined by other variables. Keywords: …
subject: Articles
  topic: section
creator: Edwin Sholeh Rahmanullah
creator: Dian Pangastuti
creator: Teguh Santoso
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 448
ending page: 454

Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Semangat Kerja Karyawan PT. Reffel Kreasi Berkat Tahun 2025
type: item
description: Abstract. Given the rapid growth of the creative and digital industries, companies must continuously boost productivity to stay competitive. PT Reffel Kreasi Berkat, a company operating in the salon services sector, also faces productivity challenges, specifically fluctuations in employee morale. Signs of this issue include decreased initiative, delayed task completion, and reduced active participation in team activities. If this trend continues, it will negatively impact the company's business operations. This research aims to determine the effect of compensation and work environment on employee morale. The sampling technique used was saturated sampling, with a total sample of 60 persons. The analysis was performed using multiple linear regression. Data was obtained through questionnaires distributed to employees at PT Reffel Kreasi Berkat. The research findings indicate that: partially, Compensation does not have a statistically significant and negative effect on employee morale, with its contribution estimated at 38.4%. Conversely, Work Environment significantly and positively affects employee morale at PT Reffel Kreasi Berkat, with its contribution being 66,2%. Collectively (simultaneously), both Compensation and Work Environment significantly influence Employee Morale, accounting for a combined contribution of 66.4%. Keywords: Compensastion, Work Enviroment, Employee Morale
subject: Articles
  topic: section
creator: Mike Syafarah
creator: Muhammad As'ad
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 440
ending page: 447

Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Pasien Klinik Eksekutif Raflesia Di Rumah Sakit Umum Daerah Pasar Rebo, Jakarta Timur
type: item
description: Abstract. Quality healthcare services have become a primary demand of the public, requiring hospitals not only to provide accurate and prompt medical care but also to create a satisfying experience while fostering patient trust and loyalty. This study aims to analyze and evaluate the influence of service quality and patient satisfaction, both partially and simultaneously, on patient loyalty at the Rafflesia Executive Clinic, Pasar Rebo Regional General Hospital (RSUD), East Jakarta. A quantitative approach was employed using questionnaires distributed through a non-probability sampling method. The study population consisted of 7,529 individuals, with a sample of 100 respondents determined using Cochran's formula. Based on the research findings, it was concluded that service quality had a partial effect on patient loyalty by 34.8%, and patient satisfaction had a partial effect by 37.7%. Simultaneously, both variables influenced patient loyalty by 43.6%, while the remaining 56.4% was affected by other factors beyond the scope of this study. It is recommended that the Rafflesia executive clinic improve staff competencies in understanding patient needs, regularly evaluate and ensure the implementation of quality service standars, and build long-term trust and relationships with patients to reduce the tendency of switching to other healthcare facilities. Keywords: Service Quality, Patient Satisfaction, Patient Loyality
subject: Articles
  topic: section
creator: Baiq Dina Ferdiyanti
creator: Ade Firmansyah
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 431
ending page: 439

Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Pada Kopi Kenangan Di Mustikajaya
type: item
description: Abstract. This study aims to analyze the influence of service quality and brand image on customer loyalty at Kopi Kenangan in Mustikajaya. The research is motivated by the intense competition in the ready-to-drink coffee industry, which requires companies to maintain excellent service quality and a strong brand image to sustain customer loyalty. This study employs a quantitative approach using a survey method by distributing questionnaires to 60 customers of Kopi Kenangan in Mustikajaya. Data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that service quality has a positive and significant effect on customer loyalty (β = 0.421; t = 4.112; sig = 0.000). Brand image also shows a positive and significant effect on customer loyalty (β = 0.389; t = 3.884; sig = 0.000). Simultaneously, service quality and brand image significantly influence customer loyalty (F = 42.118; sig = 0.000). The coefficient of determination (R²) value of 0.623 indicates that 62.3% of customer loyalty variation is explained by service quality and brand image, while the remaining 37.7% is influenced by other factors outside this study. These findings confirm that improving service quality and strengthening brand image are essential strategies for Kopi Kenangan in Mustikajaya to build and maintain sustainable customer loyalty. Keywords: Service Quality, Brand Image, Customer Loyality, Kopi Kenangan, Mustikjaya
subject: Articles
  topic: section
creator: Afrilianna Anastasia Rotua Silitonga
creator: Trie Andari Widyastuti
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 424
ending page: 430

Pengaruh Electronic Word of Mouth (e-WOM) Valence dan Perceived Brand Qualityterhadap Online Purchase Intention Produk Sabun BDL (Studi Kasus Pada Endorsement Sabun BDL Fadil Jaidi di Tiktok)
type: item
description: Abstract. The growing discussions about facial beauty on social media, along with the increasing trend of using skincare products, have encouraged companies to utilize digital marketing strategies, one of which is by collaborating with influencers to expand market reach and increase consumer purchases. BDL Soap is a beauty soap product that promotes itself through an endorsement by Fadil Jaidi on TikTok. This study aimed to examine the impact of Electronic Word of Mouth (e-WOM) Valence and Perceived Brand Quality on Online Purchase Intention. The study involved 267 respondents who are active TikTok social media users and have observed Fadil Jaidi's endorsement content of BDL Soap. The method used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The analysis results showed that Electronic Word of Mouth (e-WOM) Valence and Perceived Brand Quality significantly influence Online Purchase Intention, with a value of 67.4%. Keywords: e-WOM Valance, Perceived Brand Quality, Online Purchase Intention
subject: Articles
  topic: section
creator: Rennisa Anjani Saputra
creator: Ridfa Chairani
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 417
ending page: 423

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Kopi Kenangan Cabang RS Yarsi Jakarta Pusat
type: item
description: Abstract. This research was motivated by the increasing public interest in coffee drinking culture, with Kopi Kenangan as one of the popular brands. The purpose of this research was to determine the influence of Product Quality and Price on Consumer Purchasing Decisions at Kopi Kenangan, Yarsi Hospital Branch, Central Jakarta. The sample in this research amounted to 170 respondents with a purposive sampling technique. The research was conducted using SPSS Software version 24. Data testing techniques included validity tests, reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results showed that Product Quality (X1) had a positive and significant influence on Purchasing Decisions (Y) with a coefficient of determination (R Square) of 51.6%. Price (X2) also had a positive and significant influence with an R Square value of 51.1%. Simultaneously, Product Quality and Price had a positive and significant influence on Purchasing Decisions, with an R-square value of 0.593. This meant that 59.3% of purchasing decisions were influenced by these two variables, while 40.7% were influenced by other factors. Keywords: Product Quality, Price, Purchasing Decisions, Kopi Kenangan
subject: Articles
  topic: section
creator: Muisatun
creator: Hanuna Shafariah
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 409
ending page: 416

Strategi Pengembangan Bisnis UMKM Dengan Metode Business Model Canvas (Studi Kasus Pada PT. Schon Craft Indonesia)
type: item
description: Abstract. Micro, small, and medium enterprises (MSMEs) play an important role in job creation and economic growth in Indonesia. However, in reality, they still face various obstacles. PT Schon Craft Indonesia is an MSME engaged in the knitting craft industry, with its main products being knitted bags and shoes. The challenges faced by this SME include branding, marketing, availability of raw materials, relatively slow production, difficulty in ensuring product quality, unspecified market segmentation, and insufficient utilization of social media. Therefore, a strategy is needed, one of which is the Business Model Canvas (BMC). The BMC was introduced by Osterwalder & Pigneur (2010) and consists of nine main elements covering all aspects of the business, from customer segmentation to cost structure. This study aims to analyze the implementation of the MSME business development strategy of PT Schon Craft Indonesia using the Business Model Canvas method, as well as to identify challenges and solutions in its implementation. This study employs a descriptive qualitative approach with data collection techniques through interviews and observations. Data analysis techniques include data reduction, data presentation, and conclusion drawing. The results of the study indicate that PT Schon Craft Indonesia has fulfilled nine BMC elements, such as the value proposition element through product quality and innovation, channels through offline and online marketing, and customer relationships by always prioritizing the best service. However, improvements are needed in the elements of channels, value propositions, key resources, key partnerships, and customer segments. Keywords: MSMEs, Strategy, Business Model Canvas
subject: Articles
  topic: section
creator: Niken Maulia Putri
creator: Dewi Nurbaiti
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-04-13
publication date: 2026-04-13
starting page: 400
ending page: 408