https://ojs.stiami.ac.id/index.php/JUMABI/issue/feedJAMBIS : Jurnal Administrasi Bisnis2024-03-25T04:13:01+00:00Nur Fitri Rahmawatinurfitri@stiami.ac.idOpen Journal Systems<table border="0" cellspacing="0"><tbody><tr><td valign="top" width="150"><p><img src="/public/site/images/rudikristanto/JAMBIS_cover_HALF_jambis1.png" alt="" width="220" height=""300" /></p></td><td valign="top" width="370"><ul><li><p>Jurnal ini memuat artikel hasil penelitian tugas akhir mahasiswa Program Studi Administrasi Bisnis dan Manajemen</p><p> </p><p>ISSN : <span>2775-2615</span></p><p>Email : jambisjournal@stiami.ac.id<br /><br /></p><p><br />Website: <a href="http://ojs.stiami.ac.id/index.php/JUMABI" target="baru">http://ojs.stiami.ac.id/index.php/JUMABI</a></p></li></ul></td><td valign="top" width="50"> </td></tr></tbody></table>https://ojs.stiami.ac.id/index.php/JUMABI/article/view/3564PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAMPU LED PHILIPS (STUDI KASUS PADA WILAYAH KECAMATAN CIKARANG TIMUR)2024-01-30T12:08:19+00:00Trie Andari Ratna Widyastutiaudra_ran@yahoo.co.idKus Radhiya Salsabilakusradhiyah@gmail.com<em>This study aims to determine the effect of product quality and price on purchasing decisions. This study uses a quantitative approach. Data retrieval techniques with research instruments used are in the form of questionnaires and literature. Sampling technique in this study is Non- probability sampling the sample of this study is the Philips lamp users in the district of East Cikarang, Central Jakarta and obtained 150 respondents. Data analysis using multiple linear regression. In this study the authors used SPSS 26.The results of this study showed that the product quality (X1) there is a partial and significant influence on the purchase decision (Y) on Philips LED lamps by 72.7%. Price (X2) has a partial and significant influence on the purchase decision (Y) on Philips LED lamps by 66.1%. Other results, that together the product quality (X1) and price (X2) there is a significant influence on the purchase decision (Y) on Philips LED lights by 80.2% and the rest is influenced by other factors outside the model of this study that was not studied by the researcher</em>2024-01-25T09:23:04+00:00Copyright (c) 2024 JAMBIS : Jurnal Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/JUMABI/article/view/3592Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Brand Local Sepatu Compass (studi Kasus Pada Pengguna Sepatu Compass Di Kab. Bekasi)2024-01-31T06:30:17+00:00Ridwal Ridwalridwaldjalinus@gmail.comIwan IrwansyahIrwanstaimi@gmail.comWahidin Septa ZahranSeptazaharan65@gmail.comSuryawati Puspa Arumspuspaarum22@gmail.com<p><em>This study aims to determine the extent to which Product Quality and Price Perception influence the Purchase Intention of consumers for Compass shoes in Bekasi Regency, both individually and simultaneously. The sample of this study consisted of 150 respondents who are users of Compass shoes. The method used in this study is descriptive quantitative. The results of the study show that Product Quality has a 61.9% influence on Purchase Intention, and the t-test indicates a positive and significant influence. Price Perception has a 53.1% influence on Purchase Intention, and the t-test indicates a positive and significant influence. The simultaneous test results indicate that Product Quality and Price Perception collectively have a 66.0% influence on Purchase Intention. Based on the Anova F-test, the calculated Sig. value is 0.000 < 0.05, thus it can be concluded that Product Quality (X1) and Price Perception (X2) simultaneously influence Purchase Intention (Y).</em></p>2024-01-31T04:04:48+00:00Copyright (c) 2024 JAMBIS : Jurnal Administrasi Bisnishttps://ojs.stiami.ac.id/index.php/JUMABI/article/view/3663Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kualitas Pelanggan (Study Kasus PT Mirakuru Abadi Sejahtera Jakarta Utara)2024-03-25T04:13:01+00:00Hernanda Sarihernandasari11@gmail.comYayak Heriyantoyayak@stiami.ac.id<p><em>One of the most crucial elements within an organization is its service excellence in an organization or company is key to its success inconfronting the challenges and threats that may impede its future growth. PT. Mirakuru Abadi Sejahtera markets its mocha ice cream products through an electronic or online network. Miwaku Mochi Ice Cream Indonesia ensures product quality by using high-quality ingredients and employing modern technology to craft mocha ice cream with a smooth texture and delightful flavor. This research aims to analyze the influence of product quality and service quality on customer satisfaction at PT.Mirakuru Abadi Sejahtera in North Jakarta. The research employs a quantitative descriptive approach, and primary data is collected through questionnaire distribution to customers. Primary data analysis utilizes statistical analysis with SPSS version 25. The research findings demonstrate that Product Quality significantly affects Customer Satisfaction by 67.8%, whereas Service Quality significantly influences Customer Satisfaction by 77.8%. Simultaneously, both Product Quality and Service Quality significantly impact Customer Satisfaction at 79.7%, with the remaining 20.3% influenced by other unaccounted factors.</em></p>2023-12-28T00:00:00+00:00Copyright (c) 2024 JAMBIS : Jurnal Administrasi Bisnis