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Vol 3, No 5: Oktober 2023 Pengaruh Store Layout Dan Interior Display Terhadap Keputusan Pembelian Di Indomaret Jakarta Abstract  PDF
Aldyan Jhones F, Muhammad Asad, Bisma Widyawan
 
Vol 1, No 5: Oktober 2021 Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Import Smarphone Brand Samsung (Studi Kasus Mahasiswa Institut Stiami Kampus C Jakarta) Abstract  Download
Iqna Tulhanifah, Bertadi Nurseno
 
Vol 1, No 4: Agustus 2021 Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Mobil Honda (Studi Kasus Pada PT. Nusantara Mobil Internasional Cabang Bekasi) Abstract  Download
Geo Widantoro Putro, Diana Prihadini
 
Vol 4, No 6: Desember 2024 Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Cabang Darmawangsa Kabupaten Bekasi Abstract  PDF
Intan Apriyani, Muhammad Akbar
 
Vol 3, No 4: Agustus 2023 PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LKS AUTOPART PADA PT MITRA ABADI AUTOPART DI JAKARTA UTARA Abstract  PDF
Putra Andhika Toti, Anisa Arizona Bandi
 
Vol 4, No 5: Oktober 2024 The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Abstract  PDF
Rudianto Hermawan, Raden Kusyeni, Saifullah Saifullah, Novelita Prasioni Untari, Indra Sumarna Sobari
 
Vol 3, No 4: Agustus 2023 Pengaruh Harga dan Promosi Terhadap Minat Beli Konsumen Pada Restoran Taco Bell di Artha Gading Jakarta Utara Abstract  PDF
Syarif Hidayatullah, Syahrul Reza
 
Vol 2, No 5: Oktober 2022 Pengaruh Korean Wave dan Brand Ambassador Terhadap Keputusan Pembelian Kosmetik Korea Nature Republic (Studi Kasus Pada Konsumen Penggemar NCT 127 di Bekasi) Abstract  PDF
Novalia Elitasari Novalia Elitasari, Hanuna Shafariah Hanuna Shafariah
 
Vol 4, No 5: Oktober 2024 PENGARUH ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA PENGGUNA MARKETPLACE TIKTOK SHOP TANGERANG TAHUN 2024 Abstract  PDF
Amalia Sandya Majid, Ghita Yasaningthias
 
Vol 1, No 6: Desember 2021 PENGARUH BRAND TRUST DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN STARBUCKS COFFEE DI MALL OF INDONESIA (STUDI KASUS PADA MASA PANDEMI COVID-19) Abstract  PDF
Cindy Suaib Putri, Sukarni Novita Sari
 
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