Analisis Efektivitas Sistem E-Reklame Dalam Rangka Meningkatkan Pelayanan Pajak Pada Unit Pelayanan Pemungutan Pajak Daerah Wilayah Menteng

Abstract

The Regional Tax Collection Service Unit for the Menteng area is striving to ensure that the e-billboard system can operate effectively. The implementation of the e-advertising system is not yet fully effective. Research Objectives: 1. To analyzed the effectiveness of the e-advertising system in order to improve tax services, 2. To analyzed the entities hindering the effectiveness of the e-advertising system in order to improve tax services, 3. To analyzed efforts to overcome obstacles in the effectiveness of the e-advertising system. The research method used is qualitative, and the type of research approach is descriptive qualitative. They reported a total of 8 people. Conclusion: 1. The e-advertising system for improving tax services at the Regional Tax Collection Service Unit in Menteng, Central Jakarta, in 2024 was in effective condition. 2. Internal factors hindering entities include an incompleted and less interactive menu, system network outages or slowdowns, and an insufficient number of employes. External factors included taxpayers manually processing, lack of awareness, difficulty using the application, and the DKI Bapenda's slow development of the billboard tax application. 3. Efforts to overcome internal factor barriers included menu development, network improvement, and staff additions. External factors included increasing taxpayer awareness, socializing and educating users on the electronic system, wider information dissemination, and improving the user guide for the electronic tax payment system.