Prosiding Seminar STIAMI
type: channel
description: Prosiding Seminar STIAMI ini menghimpun sejumlah artikel penelitian dan kajian ilmiah dari dosen, peneliti, dan praktisi di lingkungan STIAMI. Cakupan bidang ilmu yang ditampilkan sangat luas, meliputi Administrasi Publik, Bisnis, Komunikasi, Hospitality, Logistik, dan Perpajakan, Akuntansi. Jurnal ini mempersembahkan analisis kontemporer dan solusi inovatif untuk menjawab tantangan di era disrupsi, mulai dari transformasi pelayanan publik, strategi bisnis yang adaptif, dinamika komunikasi digital, hingga optimalisasi rantai pasok dan kebijakan fiskal. Sebagai sebuah karya kolaboratif dari jenjang S1, S2, dan Vokasi, prosiding ini tidak hanya menawarkan perspektif teoritis yang mendalam tetapi juga aplikasi praktis yang relevan bagi pengembangan ilmu pengetahuan, dunia usaha, dan pembuatan kebijakan. E - ISSN: 2355-2883 https://ojs.stiami.ac.id/index.php/PS
publisher: Institut Ilmu Sosial dan Manajemen STIAMI
language: en-US
publication name: Prosiding Seminar STIAMI
issn: 2355-2883
copyright: This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License Please find the rights and licenses in Prosiding Seminar STIAMI By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required. License The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License. 2. Author(s)' Warranties The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s). 3. User Rights Prosiding Seminar STIAMI spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Prosiding Seminar STIAMI permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Prosiding Seminar STIAMI on distributing works in the journal and other media of publications. 4. Co-Authorship If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Prosiding Seminar STIAMI will not be held liable for anything that may arise due to the author(s) internal dispute. Prosiding Seminar STIAMI will only communicate with the corresponding author. 5. Miscellaneous Prosiding Seminar STIAMI will publish the article (or have it published) in the journal if the article’s editorial process is successfully complete…
items: Transformation In Business Accounting: Adapting to the Future
items: Optimization of Cold Chain Distribution Network in Fisheries Logistics Using Green Field Analysis and Network Optimization: A Case Study of PT. X
items: The Readiness of Micro-businesses in Building Networking, Partnerships, and Collaboration through the MSME Incubator Program
items: Analysis of Merit System Implementation in Civil Service Management within the North Central Timor Regency Government
items: Therapeutic Communication and PTSD Symptoms among Children Affected by Flood Disasters in Aceh Tamiang
items: Communication Strategies of Tourism Awareness Groups in Improving the Image of a Stigmatized Tourism Area: A Case Study of Songgoriti
items: Artificial Intelligence Literacy as the Foundation for Sustainable Business Transformation: An Analysis of Strategic Gaps and Governance Challenges in Indonesia
items: Gastronomy as City Identity and Touris Attraction: a Case Study of Jeonju City, South Korea
items: When Coffee Meets Sustainability: Building Green Brand Awareness Through Integrated Marketing Communication

Transformation In Business Accounting: Adapting to the Future
type: item
description: The focus of this article is digital transformation in business accounting. Digital transformation in business accounting is an important guide for students and practitioners of digital accounting and business to carry out the impact of digital technological advances, digital disruption, and digital transformation on the accounting profession. Writing method is using a theoretical approach. Writing is done by conducting studies of various theories sourced from books or literature and from various official journals related to the results of research on digital transformation in business accounting. Before the writing was done, a focus group discussion (FGD) was conducted to discuss various literature and journals related to digital transformation in business accounting The results of this paper conclude that digital transformation in business accounting are accountants need to play critical roles in helping organizations to safely undertake digital business transformation, to optimally leverage digital technology advancements, and to the benefits of becoming a transformation digital business accounting. Suggestions that can be given to playing these critical roles requires changes in the roles, activities, and competencies of accountants. It requires accountants to understand key digital technologies and their implications for organizations, to understand digital transformation and digital business capabilities and practices, and to understand how digital technologies and digital business capabilities impact accounting value creation and practice.digital. Keywords: Accounting; Transformation; Business; Adapting; Future; References Alles, M. G. 2015. Drivers of the use and facilitators and obstacles of the evolution of big data by the audit profession. Accounting Horizons, 29 (2): 439-449. https://publications.aaahq.org/accounting-horizons/articlebstract/29/2/439/2188/Drivers-of-the- Use-and-Facilitators-and-Obstacles?redirectedFrom=fulltext Attaran M, WoodsJ (2018) C…
creator: Ahmadi Aidi
creator: Heksawan Rahmadi
creator: Redjeki Agoestyowati
creator: Agus Budiwaluyo
rights: Copyright (c) 2026 Ahmadi Aidi, Heksawan Rahmadi, Redjeki Agoestyowati, Agus Budiwaluyo
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 1
ending page: 8

Optimization of Cold Chain Distribution Network in Fisheries Logistics Using Green Field Analysis and Network Optimization: A Case Study of PT. X
type: item
description: Abstract The fisheries logistics system requires efficient cold chain management to maintain product quality while minimizing distribution costs. PT. X in Indramayu faces operational challenges, including low utilization of cold storage capacity, long distribution distances to major markets, and high logistics costs. This study aims to provide recommendations for the most operationally and financially advantageous distribution center (DC) location and network configuration. The research employs approach combined with Green Field Analysis (GFA) and Network Optimization (NO) using the anyLogistix software, with historical data from 2025 used as model inputs. The simulation results indicate that selecting an appropriate DC configuration can improve distribution efficiency, reduce total logistics costs, and enhance customer service levels without increasing operational risk. The novelty of this study lies in the application of integrated simulation as a strategic decision support tool in the fisheries industry. The practical implication of this research is the provision of a more effective and sustainable logistics network planning framework for cold storage operators in managing supply and demand uncertainty. Keywords: Fisheries logistics; cold storage; distribution center; system simulation; green field analysis; network optimization; REFERENCES Alkahtani, M., Alotaibi, A., & Alharbi, S. (2024). Optimization of temperature-controlled logistics networks to improve service reliability and reduce operational risk. Journal of Supply Chain and Logistics Management, 15(1), 45–60. Bounadi, A., El Barkany, A., & Daghouri, A. (2024). Greenfield analysis and network optimization for cost-efficient supply chain design. International Journal of Industrial Engineering and Management, 13(2), 101–114. Hou, J., Liu, Y., Liu, S., & Cai, C. (2025). Optimization of Multi-depot Semi-open Cold-Chain Logistics Paths Under Time-Dependent Road Networks. International Journal of Computational…
creator: Marisa Sabrina Br Siregar
creator: Mutiara Widya Dustirani
creator: Rafael Simanjuntak
creator: Rizqi Permana Sari
rights: Copyright (c) 2026 Marisa Sabrina Br Siregar, Mutiara Widya Dustirani , Rafael Simanjuntak, Rizqi Permana Sari https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 9
ending page: 20

The Readiness of Micro-businesses in Building Networking, Partnerships, and Collaboration through the MSME Incubator Program
type: item
description: Micro-businesses face persistent resource constraints that make networking, partnerships, and collaboration essential for improving competitiveness. While prior studies have documented the benefits of collaboration for small and medium-sized enterprises, empirical evidence on collaborative readiness at the pre-collaboration stage among micro-businesses remains limited. This study examines the readiness of micro-business actors to develop networking, partnerships, and collaboration following a learning-based intervention delivered through an MSME incubation program. Using a descriptive quantitative approach with an exploratory design, data were collected through structured questionnaires and pre-test and post-test instruments to assess changes in conceptual understanding, attitudes, and collaborative intentions. Data were analyzed using descriptive and simple comparative techniques, complemented by thematic analysis of open-ended responses. The findings show a clear increase in participants’ understanding of networking, the role of collaboration as a transitional step toward partnerships, and the use of digital tools for building business networks. Improvements in collaborative attitudes and short-term action intentions were also identified. However, the translation of readiness into formal partnerships remains limited due to structural barriers, including constrained capital, operational capacity, and digital literacy. The study concludes that collaborative readiness among micro-businesses can be strengthened through learning-based interventions and constitutes a critical transitional phase toward sustainable partnerships. Keywords: Micro-businesses; Networking; Partnership; Collaboration; Business incubation; REFERENCES Audretsch, D. B., Belitski, M., & Cherkas, N. (2021). Entrepreneurial ecosystems in cities: The role of institutions. PLOS ONE, 16(3), e0247609. https://doi.org/10.1371/journal.pone.0247609 Audretsch, D. B., Belitski, M., Eichler, G. M., & Schwarz, …
creator: Bisma Widyawan
creator: Dhani Salman
creator: Indah Wahyu Maesarini
rights: Copyright (c) 2026 Bisma Widyawan, Dhani Salman, Indah Wahyu Maesarini https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 21
ending page: 28

Analysis of Merit System Implementation in Civil Service Management within the North Central Timor Regency Government
type: item
description: The implementation of the merit system is a fundamental pillar of bureaucratic reform aimed at creating professional, neutral, and high-performing civil servants (ASN). This study aims to analyze the extent to which the merit system has been implemented in civil service management within the North Central Timor (TTU) Regency Government and to identify the inhibiting factors in its execution. Utilizing a descriptive qualitative research method, data were gathered through in-depth interviews with stakeholders at the Regional Personnel and Human Resources Development Agency (BKPSDM), observations, and documentary studies of regional merit system index reports. The results indicate that the TTU Regency Government has taken progressive steps, particularly in transparent recruitment processes through the Computer Assisted Test (CAT) system and the initial adoption of digital performance appraisal instruments. However, implementation in the aspects of career development, promotion, and transfer still faces significant challenges. Key constraints include the suboptimal mapping of talent pools, limited budgetary allocations for comprehensive competency tests (assessment centers), and the strong influence of local organizational culture which occasionally overlaps with meritocratic principles. The study concludes that while administrative instruments for the merit system are available, consistency in enforcing competency and qualification standards needs to be strengthened. It is recommended that the TTU Regency Government enhance the digitalization of talent management and increase internal oversight in filling high-level leadership positions to minimize subjectivity. Keywords: Merit System; Civil Service Management; Bureaucratic Reform; North Central Timor Regency; Employee Performance; REFERENCES Government of Indonesia. (2023). Law Number 20 of 2023 concerning State Civil Apparatus [Undang-Undang Nomor 20 Tahun 2023 tentang Aparatur Sipil Negara]. State Secretariat. Hiday…
creator: Sarlin Duka
rights: Copyright (c) 2026 Sarlin Duka
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 29
ending page: 38

Therapeutic Communication and PTSD Symptoms among Children Affected by Flood Disasters in Aceh Tamiang
type: item
description: This study examined therapeutic communication and PTSD symptoms in children and adolescents affected by flooding in Aceh Tamiang. Flooding not only caused physical damage but also had a significant impact on children’s mental and emotional health, especially for those who had to live in emergency shelters. This study used a quantitative method with a cross-sectional survey framework. The study participants included children aged 6 to 18 years who had experienced flooding in Aceh Tamiang. Data were collected using a PTSD symptom questionnaire to assess PTSD symptoms in children and a therapeutic communication survey adapted from various stages of therapeutic relationships, including the pre-orientation, orientation, working phase, and termination. For data analysis, descriptive statistics were applied to describe the respondents, analyze therapeutic communication patterns, and analyze the distribution of PTSD symptoms in children. The findings showed that children exhibited varying levels of PTSD symptoms after the disaster, with intrusion experiences and avoidance being the most prominent aspects. Reports of therapeutic communication experiences varied in intensity across different stages of interaction. These results indicated that therapeutic communication played a crucial role in providing interpersonal support for children’s psychological experiences after a flood disaster. Keywords : therapeutic communication; PTSD symptoms; disaster affected children; flood disaster; crisis communication; REFERENCES Abel, M. R., Hambrick, E. P., & Vernberg, E. M. (2021). Talking with children about natural disasters : Maternal acknowledgment, child emotion talk , and child posttraumatic stress symptoms. Child & Youth Care Forum, 50(5), 947–968. https://doi.org/10.1007/s10566-021-09605-5 Abraham, S. A., Nsatimba, F., Agyare, D. F., Agyeiwaa, J., Opoku-Danso, R., Ninnoni, J. P., Doe, P. F., Kuffour, B. O., Anumel, B. K., Berchie, G. O., Boso, C. M., Druye, A. A., Okantey, C., Ow…
creator: Rahma Yurliani
creator: Humaizi
creator: Dewi Kurniawati
creator: Raras Sutatminingsih
rights: Copyright (c) 2026 Rahma Yurliani, Humaizi, Dewi Kurniawati, Raras Sutatminingsih
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 39
ending page: 50

Communication Strategies of Tourism Awareness Groups in Improving the Image of a Stigmatized Tourism Area: A Case Study of Songgoriti
type: item
description: Tourism does not solely depend on natural potential and supporting facilities, but also on the perception of the image ingrained in the wider community. The Songgoriti tourist destination is faced with significant obstacles due to the deeply rooted negative stigma, particularly related to covert prostitution practices in the villa area. The stigma affects tourists' perceptions, alters the composition of visitors, and threatens the socio-economic sustainability of the local community. This research aims to analyze the communication strategies implemented by the Songgokerto Tourism Awareness Group to restore the negative image of the Songgoriti tourist area. The approach used is descriptive qualitative, with data collection thru in-depth interviews, participatory observation, and document analysis. The selection of informants was purposive, including Pokdarwis managers, local residents, and the Batu City Tourism Office. The research findings indicate that the communication strategy of Pokdarwis emphasizes a community-based approach that prioritizes concrete improvement actions, particularly enhancing service quality and the culture of local hospitality. Image recovery does not rely on symbolic promotion, but rather on stable tourist experiences and word-of-mouth communication. This approach gradually builds credibility, trust, and social legitimacy for the local community. This research strengthens the argument that restoring the image of a stigmatized tourist destination requires continuous, contextual, and long-term community restorative communication. Keywords : Communication Strategy; Destination Image; Tourist Awareness Group; Social Stigma; Community-Based Communication; REFERENCES Afshardoost, M., & Eshaghi, M. S. (2020). Destination image and tourist behavioural intentions: A meta-analysis. Tourism Management, 81, 104154. https://doi.org/10.1016/j.tourman.2020.104154 Arifin, Z. (2020). Pembinaan Kelompok Sadar Wisata (Pokdarwis) Oleh Dinas Pariwisata Dan Kebud…
creator: Muhammad Rizki Rinaldi
creator: Bambang Dwi Prasetyo
creator: Maulina Pia Wulandari
rights: Copyright (c) 2026 Muhammad Rizki Rinaldi, Bambang Dwi Prasetyo, Maulina Pia Wulandari
date: 2026-04-11
publication date: 2026-04-11
volume: 13
number: 1
starting page: 51
ending page: 56

Artificial Intelligence Literacy as the Foundation for Sustainable Business Transformation: An Analysis of Strategic Gaps and Governance Challenges in Indonesia
type: item
description: Artificial Intelligence (AI) literacy has emerged as a critical foundation for sustainable business transformation in Indonesia, encompassing the competencies necessary for individuals and organizations to effectively engage with AI technologies. This study aims to analyze the strategic gaps and governance challenges that hinder AI implementation in Indonesia's business ecosystem. Using a qualitative approach through systematic literature review, this research examines how AI literacy impacts business transformation, identifies key barriers to AI adoption, and proposes strategic recommendations for improvement. The findings reveal that 77% of Indonesian business leaders recognize AI as critical for economic growth, while 94% plan to increase sustainability investments. However, significant challenges persist, including infrastructure inadequacy (84%), cybersecurity concerns (55%), and skilled talent shortage (45%). Only 45% of businesses understand ethical AI usage, and merely 24% have clear governance processes. The study identifies critical gaps in human capital development, regulatory fragmentation, and regional disparities in AI adoption. Strategic recommendations include integrating AI literacy into national education curricula, adopting skills-based hiring practices, establishing ethical governance frameworks, and fostering multi-stakeholder cooperation. The research concludes that comprehensive AI literacy programs, coupled with robust governance mechanisms, are essential for Indonesia to harness AI's transformative potential while ensuring ethical and sustainable business practices. Keywords : Artificial Intelligence Literacy; Sustainable Business Transformation; AI Governance; Digital Transformation; Strategic Gap Analysis; Indonesia;
creator: Arya Budi Sutopo
creator: Muhammad Davin Arya Syahputra
rights: Copyright (c) 2026 Arya Budi Sutopo, Muhammad Davin Arya Syahputra https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-12
publication date: 2026-04-12
volume: 13
number: 1
starting page: 57
ending page: 80

Gastronomy as City Identity and Touris Attraction: a Case Study of Jeonju City, South Korea
type: item
description: Gastronomy is increasingly recognised as an important element in the development of tourist destinations, not only as a culinary experience, but also as a representation of a city's cultural identity. This article discusses how the city of Jeonju in South Korea capitalises on gastronomy, particularly bibimbap, as both the city's identity and an international tourist attraction. This study uses a qualitative approach with a case study method, based on literature analysis, secondary data, and official documentation from the city government and international institutions. The results show that Jeonju's success in positioning itself as a ‘UNESCO City of Gastronomy’ is not only supported by its rich local cuisine, but also by supportive government policies, protection of intangible cultural heritage, development of culinary education institutions, and the organisation of global festivals. The discussion also shows that strengthening gastronomy as a city identity can enhance the positioning of tourist destinations in the global market and encourage local creative economic growth. This study provides academic implications for the development of gastronomy-based city branding theory, as well as practical implications for other city governments that wish to make cuisine a tourist attraction. Keywords: gastronomy; city identity; culinary tourism; city branding; Jeonju;
creator: Ragil Noviyanti
creator: Perdaning Widyanti
creator: Jokhanan Kristiyono
rights: Copyright (c) 2026 Ragil Noviyanti, Perdaning Widyanti, Jokhanan Kristiyono https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-12
publication date: 2026-04-12
volume: 13
number: 1
starting page: 81
ending page: 91

When Coffee Meets Sustainability: Building Green Brand Awareness Through Integrated Marketing Communication
type: item
description: Increasing competition in the food and beverage industry encourages brands to implement effective marketing communication strategies to build brand awareness, particularly those that emphasize sustainability values. This study aims to analyze the communication strategy of the “NAKOLABORASI X DAUR BAUR” campaign conducted by Kopi Nako in building brand awareness. This research applies the Integrated Marketing Communication (IMC) concept, focusing on experiential marketing, social media marketing, and community-based marketing, and relates it to the concept of brand awareness. The study employs a descriptive qualitative method with a case study approach through in-depth interviews, observation, and document analysis. The findings indicate that the integrated communication strategy contributes to increasing Kopi Nako’s brand awareness, particularly green brand awareness, where the brand is not only recognized but also associated with sustainability values.
creator: Chaterine Daniella Haryanto
creator: Florentina Kurniasari T
creator: Agustinus Rusdianto Berto
rights: Copyright (c) 2026 Chaterine Daniella Haryanto, Florentina Kurniasari T, Agustinus Rusdianto Berto https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-04-12
publication date: 2026-04-12
volume: 13
number: 1
starting page: 92
ending page: 97