Majalah Ilmiah Bijak
https://ojs.stiami.ac.id/index.php/bijak
<p> </p><table border="0" cellspacing="0"><tbody><tr><td valign="top" width="150"><p><img src="/public/site/images/rudikristanto/cover_bijak_1.png" alt="" width="220" height="300" border="0" /></p></td><td valign="top" width="370"><ul><li><p><span>The Bijak Journal is a scientific journal of Administrative Science Business, published by Institut Ilmu Sosial dan Manajemen Stiami/ Stiami Institute. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.</span></p><p>P - ISSN <a href="https://issn.brin.go.id/terbit/detail/1180430620" target="_blank">1411-0830 (Media Cetak)</a></p><p>E - ISSN <a href="https://issn.brin.go.id/terbit/detail/1525804198" target="_blank">2621-749X (Media Online)</a></p><p>Email : journalbijak@gmail.com</p><p>Email : journalbijak@stiami.ac.id</p><p>Website: <a href="/index.php/bijak/index">http://ojs.stiami.ac.id/index.php/bijak/index</a></p></li></ul></td><td valign="top" width="50"> </td></tr></tbody></table>Institut Ilmu Sosial dan Manajemen STIAMIen-USMajalah Ilmiah Bijak1411-0830<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a><br />This work is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a><p>Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.</p><ol><li>License</li></ol><p>The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on <strong>Creative Commons Attribution-ShareAlike 4.0 International License</strong>.</p><p>2. Author(s)' Warranties</p><p>The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).</p><p>3. User Rights</p><p>Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the <a href="http://creativecommons.org/licenses/by-nc-sa/4.0/" target="_blank">Creative Commons license,</a> Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.</p><p>4. Co-Authorship</p><p>If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.</p><p>5. Miscellaneous</p><p>Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.</p><p> </p><p>Every accepted manuscript should be accompanied by <a href="https://drive.google.com/file/d/18teoRbzvM2SxuGN3VgZG76vtABeNSqJA/view?usp=sharing" target="_self">"<span>Copyright Transfer Agreement</span>"</a>prior to the article publication.</p>Increasing Gojek Customer Satisfaction through Improving Service Quality, Price Perception, and Promotions
https://ojs.stiami.ac.id/index.php/bijak/article/view/3595
<table width="586" border="1" cellspacing="0" cellpadding="0" align="left"><tbody><tr><td valign="top" width="404"><p class="Copyright">This study aims to analyze the effect of service quality, price perception, and promotion on customer satisfaction of Gojek online transportation services in the Greater Jakarta area. This research uses quantitative methods with data collection techniques through surveys using questionnaires distributed to active Gojek users in Jabodetabek. The population in this study is Gojek users in Jabodetabek who have used the service at least twice. The samples in this study are 230 Gojek users.</p><p class="Copyright">This study's theoretical concept involves three main variables affecting customer satisfaction: service quality, price perception, and promotion. Data analysis was conducted using regression statistical techniques to test the relationship between these variables using SPSS 26. The study's results stated that service quality, price perception, and promotion both partially and simultaneously positively and significantly affected Gojek customer satisfaction in Jabodetabek. The study results will provide deeper insight into the factors affecting Gojek customer satisfaction in Greater Jakarta. The practical implications of this research can help Gojek management improve aspects of service quality, address price perception, and design more effective promotional strategies to increase customer satisfaction. In addition, the research is expected to contribute to further understanding in marketing and service management, especially in the dynamic and competitive online transportation industry.</p><p class="Copyright"> </p></td></tr></tbody></table>Galih PriambodoBonifasius MH Nainggolan
Copyright (c) 2024 Majalah Ilmiah Bijak
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2024-03-032024-03-0321111210.31334/bijak.v21i1.3595The Impact of Job Satisfaction on Employee Performance and the Mediating Effects of Islamic Work Ethic, Islamic Organizational Culture, and Islamic Leadership
https://ojs.stiami.ac.id/index.php/bijak/article/view/3513
<p>The aim of this research is to examine how Islamic work ethics, leadership, and organizational culture affect employee performance mediated by job satisfaction. The study employs quantitative methods and surveys 103 employees from three Islamic banks in Purwokerto. The participants were chosen through purposive sampling, and primary data was gathered via online questionnaires. The data analysis method employed is SEM-PLS. The study findings show the acceptance of all hypotheses. Islamic work ethics, along with Islamic organizational culture and leadership, demonstrate a substantial influence on job satisfaction. Additionally, the influence of Islamic work ethics, organizational culture, and leadership on employee performance is channeled through job satisfaction as a mediating factor. This research includes job satisfaction variables as mediators, which implies that organizations can enhance employee performance through effective human resource management. </p><div> </div>Melia DianingrumTegar Nur SatriawanMugiarti Mugiarti
Copyright (c) 2024 Majalah Ilmiah Bijak
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2024-03-032024-03-03211132510.31334/bijak.v21i1.3513How Capital Structure, Business Growth and Tax Planning Affect Company Value
https://ojs.stiami.ac.id/index.php/bijak/article/view/3583
<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p class="Copyright"><em>This research aims to find out and obtain empirical evidence regarding the influence of Capital Structure, Company Growth, and Tax Planning on company value. This research is included in the type of associative quantitative research. The population in this research is properties & real estate sector companies listed on the Indonesia Stock Exchange for the 2017-2022 observation period. Sampling was carried out using purposive sampling technique. The data obtained was analyzed using multiple linear regression using E-views 12 software. The results of this research show that simultaneously Capital Structure, Company Growth and Tax Planning have an influence on Company Value. Partially, Capital Structure and Tax Planning have no effect on Company Value. Meanwhile, company growth partially has an influence on company value</em></p></td></tr></tbody></table></div>Rima OctaviaMeta Nursita
Copyright (c) 2024 Majalah Ilmiah Bijak
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2024-03-032024-03-03211263810.31334/bijak.v21i1.3583Phenomenological Study of Mixue Products Using Viral Marketing Through Social Media
https://ojs.stiami.ac.id/index.php/bijak/article/view/3585
<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p class="AbstractText">Mixue ice cream and tea is an ice cream and tea shop that is currently being loved by consumers, especially those who are still students. The background to this research begins with the number of Mixue shops in Indonesia, especially in Purwokerto, which is starting to increase significantly. This research aims to find out how Mixue uses indirect viral marketing strategies to maintain its business. Researchers want to know how the viral marketing process is carried out by Mixue with a phenomenological study through interviews with informants and participant observation as well as the use of triangulation to check the validity of the data. It can be concluded from this research that Mixue carries out viral marketing indirectly because consumers who play a role in this do it for free. Consumers carry out viral marketing and spread it widely through their social media. Students like hanging out and doing assignments at Mixue because the atmosphere is good and it is more productive than doing assignments at campus or school.</p></td></tr></tbody></table></div>Anisa Nur AndinaImam Nur VausiAl Bakhri Fajar Nur Fadillah
Copyright (c) 2024 Majalah Ilmiah Bijak
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2024-03-272024-03-27211394710.31334/bijak.v21i1.3585Urgency and Impact of Green Taxes Implementation in Encouraging Green Business Post Covid-19
https://ojs.stiami.ac.id/index.php/bijak/article/view/3636
<table width="601" border="1" cellspacing="0" cellpadding="0" align="left"><tbody><tr><td valign="top" width="435"><p class="AbstractText"><em>This study aims to examine the urgency, impact and strategy of Green Taxes in encouraging Green Business after the Covid-19 pandemic. This study uses a qualitative approach with a comparative descriptive type of research, in which the application of Green Taxes in various countries for the purpose of encouraging Green Business is compared to the conditions in Indonesia. The results of the research show that environmental damage due to industrial activities that occur in Indonesia can harm the country because, coupled with the COVID-19 pandemic, the end of which is not yet known, it will increase the state’s health spending. It. Many countries have successfully implemented Green Taxes and changed their business patterns to be environmentally friendly, although the negative impact of the green tax implementation, i.e. a decrease in net profit in the business sector, can result in layoffs and a decrease in tax revenue in several sectors. The application of Green Taxes in Indonesia is still at the level of the domestic tax function, which can be seen in the increasing target and realization of Green Taxes each year. The government must be more assertive in enforcing Green Taxes and be transparent in the use of the funds. Supervision in the implementation of the green tax policies must also be improved so that the expected goals can be achieved. </em> </p></td></tr></tbody></table>Notika RahmiSelvi SelviAgitta Sofyan Purwaningtias
Copyright (c) 2024 Majalah Ilmiah Bijak
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2024-03-272024-03-27211778510.31334/bijak.v21i1.3636