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| Issue |
Title |
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| Vol 18, No 2: September 2021 |
The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat |
Abstract
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Brigitte Olivia Cahya, T. S. Reza, Dewi Nurbaiti |
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| Vol 18, No 1: March 2021 |
The Effect of Brand Image and Ease of Use on the Decision to Purchase Bus Tickets Online at the Cengkareng Suspension Bridge Agent, West Jakarta |
Abstract
PDF
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Wahyuddin Latunreng, fita rahmawaty |
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| Vol 20, No 1: March 2023 |
How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform? |
Abstract
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Ikramina Larasati Hazrati Havidz, Hilda Bernika Ningrum, Hazimi Bimaruci Hazrati Havidz, Riza Rizqiyah |
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| Vol 19, No 1: March 2022 |
Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic |
Abstract
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Parlagutan Silitonga, Rai Namira |
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| Vol 18, No 1: March 2021 |
Determinants of Pentagon Fraud in Detecting Financial Statement Fraud and Company Value |
Abstract
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Heru Satria Rukmana |
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| Vol 21, No 2: September 2024 |
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement |
Abstract
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Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes |
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| Vol 21, No 1: Maret 2024 |
Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions |
Abstract
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Dovina Navanti, Dewi Sri Woelandari Pantjolo Giningroem, Christophorus Indra, Novita Wahyu Setyawati |
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