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• The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat

  Brigitte Olivia Cahya, T. S. Reza, Dewi Nurbaiti

  178 - 181

  2021-09-29

• The Effect of Brand Image and Ease of Use on the Decision to Purchase Bus Tickets Online at the Cengkareng Suspension Bridge Agent, West Jakarta

  Wahyuddin Latunreng, fita rahmawaty

  100-108

  2021-03-31

• How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?

  Ikramina Larasati Hazrati Havidz, Hilda Bernika Ningrum, Hazimi Bimaruci Hazrati Havidz, Riza Rizqiyah

  35-42

  2023-03-16

• Determinants of Pentagon Fraud in Detecting Financial Statement Fraud and Company Value

  Heru Satria Rukmana

  109-117

  2021-03-31

• Does brand image resonance as the determinant factor in cosmetic purchasing decision? A Case Study at Sari Ayu Cosmetic

  Parlagutan Silitonga, Rai Namira

  13 - 24

  2022-03-21

• Exploration of the Influence of Price and Customer Reviews on Body Lotion Purchase Decisions: A Study on Teenage Users

  Anisa Arizona, Dewinta Khana Elvasandora

  347 – 353

  2025-09-06

• The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement

  Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes

  238-251

  2024-09-09

• Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions

  Dovina Navanti, Dewi Sri Woelandari Pantjolo Giningroem, Christophorus Indra, Novita Wahyu Setyawati

  173-186

  2024-05-28