The Influence of Online Marketing and Destination Image on the Decision-Making Process of Visiting Umbul Ponggok, Klaten Regency
DOI:
https://doi.org/10.31334/ijstiami.v1i2.5538Abstract
Influence of Online Marketing and Destination Image on the Process of Visiting Decisions at Umbul Ponggok of Klaten Regency, Triyanto, CB117111257. This research aims to find out the influence of online marketing and destination image on the process of visiting decisions at Umbul Ponggok of Klaten Regency. The research method that is used in this research is the quantitative method. The data collecting technique for this research is from questionnaires and literature. The population of this research is the tourists of Umbul Ponggok of Klaten Regency. The researcher uses Nonprobability sampling and infinite methods as the sampling technique of this research. There were 120 samples taken for this research. The data analysis used is multiple linear regression analysis using help from IBM Statistic version 25 software. The hypothesis test result using multiple linear regression analysis with SPSS program is -1,700, 0,734 of online marketing, 0,732 of the destination image. Y= - 1,700+0,734(X1)+0,732(X2) indicates that online marketing and destination image positively impact the process of visiting decisions at Umbul Ponggok of Klaten Regency. This research shows that the variable of online marketing influences 57,3% of the process of visiting decisions. Meanwhile, destination image has 49,6% influence on the process of visiting decisions at Umbul Ponggok of Klaten Regency. Online marketing and destination image simultaneously impact on the process of visiting decisions at Umbul Ponggok of Klaten Regency of 0,675 or 67,5%, where 32,5% is by other factors that are not discussed in this research.
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