Strategi Pemasaran Digital : Membangun Awareness Green Environment Reduce, Reuse, Recyle Produk Komunitas Sangkar Semut
DOI:
https://doi.org/10.31334/jks.v6i1.3213Keywords:
Training, Digital Marketing, Copywriting,Abstract
The problem faced by Sanggar Karya Seni Muda Taruna (Sangkar Semut) is the lack of innovation in using digital marketing to build awareness and to promote 3R (Reduce, Reuse, Recycle) of used goods. The purpose of this activity is to empower the Sangkar Semut community by digital marketing training especially the techniques in copywriting and capturing photos or videos to be posted in social media. The methods used in this training are with lectures, discussions, practices, and evaluations through observations, interviews, and questionnaires. The results of the activity show that there is an understanding from participants the importance of copywriting and good photoshots before being displayed on social media. Future activities such as creating content and steps to sell in marketspace are needed.References
Aaker, A. D. (2013). Manajemen Pemasaran Strategis (Strategic Market Management), E8. Jakarta: Salemba Empat
Agustrijanto. (2001). Copywriting: Seni Mengasah Kreativitas dan Memahami Bahasa Iklan. Bandung. Remaja Rosdakarya.
Amalina, Nur Sabila Soraya. (2019). Pengantar Belajar Digital Marketing, Semarang
Andriana, A.N. & Pingki (2022). Penerapan Teknik Foto Produk dan Video Reel Instagram Bisnis sebagai Optimalisasi Strategi Social Media Marketing Menyambut IKN. Jurnal Masyarakat Madani, 6(4). 3101-3111.
Baraldi, E., Lindahl, M., &Perna, A. (2017). Start Ups as Vessel Scarrying and Developingn Science-Based Technologies: Starting and Restarting Jon De Tech. In L. Aaboen, A. LaRocca, F. Lind, A. Perna, & T. Shih (Eds.), Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship. (pp. 225-252). London: Palgrave Macmillan.
Faculty of Business and Economis, Universitas Islam Indonesia. “Kemampuan Fotografi Sebagai Penunjang Pemasran Digitalâ€. fecon.uii.ac.id/2021/09/kemampuan-fotografi-sebagai-penunjang-pemasaran-digital/. Diakses pada tanggal 23 Mei 2023.
Harahap, E. F. (2012). Pemberdayaan Masyarakat dalam Bidang Ekonomi untuk Mewujudkan Ekonomi Nasional yang Tangguh dan Mandiri. Jurnal Manajemen dan Kewirausahaan (Universitas Tamansiswa Padang), 78-96.
Hartman, Amir, & Sifonis, John. (2000). Net Ready: Strategies for Success in the. E-Conomy. United States: McGraw-Hill
Huraerah, Abu. (2018). Prosiding Seminar Nasional Hasil Pengabdian Kepada Masyarakat, Fisip Unpas Press : Bandung
Istiqomah, Nurul et al. 2019. Konsep Reduce, Reuse, Recycle dan Replace dalam Pengelolaan Sampah Rumah Tangga di Desa Polanharjo Kabupaten Klaten. Jurnal SEMAR Vol. 8 No. 2, 2019 hal. 30 – 38 (Universitas Sebelas Maret).
Jasri,et.al. 2022. Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mirko Kecil dan Menengah. Iltizam Journal of Shariah Economic Research Vol. 6, No.2 (2022) December 2022, pp. 212-224
Kotler, P., & Amstrong, G.(2004). Dasar- dasar pemasaran. Jakarta: PT.Indeks.
Mardikanto, Totok. 2014. CSR (Corporate Social Responsibility); Tanggungjawab Sosial Korporasi). Bandung: Alfabeta
Putri, Budi Rahayu Tanama. (2017). Manajemen Pemasaran, Denpasar
Radar Depok. 2022. Simak Kreatifitas Sangkar Semut Depok: Utamakan Adab, Sosial, hingga Keterampilan. https://www.radardepok.com/satelit/pr-9466763901/simak-kreatifitas-sangkar-semut-depok-utamakan-adab-sosial-hingga-keterampilan. Diakses: 23 Mei 2023.
Seidel, J., Sundermann, A., Brieger, S. A., Strathoff, P., Jacob, G. H., Antonio, T., & Utami, C.W. (2018). On How Business Students’ Personal Values and Sustainability Conception Simpact Their Sustainability Management Orientation: Evidence from Germany, Indonesia and the USA. Journal of Global Responsibility, 9(4), 335-354. Acces on 23rd May,2019.
Wasistiono, Sadu. (2001). Pemberdayaan Masyarakat : Fokusmedia : Bandung
Widyana, Suci Fika, and Salsabila Ramadhanti Batangriyan. 2020. Pengaruh Digital Marketing Terhadap Brand Image di PT. Central Global Network. Pro Mark 10.2.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution--ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will not be held liable for anything that may arise due to the author(s) internal dispute. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will only communicate with the corresponding author.
5.Miscellaneous
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
