Pemasaran Kreatif untuk Peningkatan Usaha Pelaku IKM dalam Mendorong Pertumbuhan Ekonomi Lokal
DOI:
https://doi.org/10.31334/jks.v7i2.4117Keywords:
Creative Marketing, Small and Medium Industries, Local Economic Growth.Abstract
Small and Medium Industries play an irreplaceable role in spurring local economic growth in Indonesia. The contribution of Small and Medium Industries to Gross Domestic Product and job creation is very significant. However, Small and Medium Industries face major challenges, including limited marketing knowledge and skills, limited access to promotional media and digital platforms, and intense competition with imported products. To overcome this challenge, a service program was implemented in Sinar Gading Village, Merangin Regency, aimed at improving the creative marketing capabilities of Small and Medium Industry players. This program involves 40 participants from various Small and Medium Industry sectors, through intensive training that includes creative marketing techniques, branding, digital marketing, product innovation and e-commerce. The results of this program show a significant increase in participants' marketing knowledge and skills, which has a positive impact on sales turnover, market expansion, and the formation of new collaboration networks between Small and Medium Industry players. Even though there are still obstacles such as limited access to technology and traditional mindsets, this initiative has succeeded in increasing the competitiveness of local Small and Medium Industries and encouraging economic growth in the area. Ongoing support is essential to strengthen the results achieved and ensure long-term success.References
Andirwan, A., Asmilita, V., Zhafran, M., Syaiful, A., & Beddu, M. (2023). Strategi Pemasaran Digital : Inovasi untuk Maksimalkan Penjualan Produk Konsumen di Era Digital. JIMAT: Jurnal Ilmiah Multidisiplin Amsir, 2(1), 155–166. https://journal.stieamsir.ac.id/index.php/abrj/article/view/405
Arifin. M. (2021). Strategi Pemasaran Kreatif Dalam Menghadapi Era Digital. Gramedia Pustaka Utama.
Arifin, S. (2021). Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran Pada Sentra Industri Kue dan Roti di Desa Bugo. Jurnal Ilmiah Ekonomi Islam, 7(2), 848–859. https://doi.org/10.29040/jiei.v7i2.2550
Kusumatrisna.A.L, Sari.Eka, S. T. (2023). Statistik Karakteristik Usaha 2022/2023. In Badan Pusat Statistik (Vol. 5, Issue 1). Badan Pusat Statistik.
Tambunan, W., Sukmono, Y., & Anggreani, L. O. (2021). Analisis Strategi Pemasaran untuk Meningkatkan Volume Penjualan dan Daya Saing. Jurnal Optimalisasi, 7(1), 48. https://doi.org/10.35308/jopt.v7i1.3419
UKMIndonesia. (2023). Refleksi 2022 dan Outlook 2023, Kemenkop UKM Ungkap Pencapaian dan Rencana Untuk Pelaku UMKM. UKMINDONESIA.ID. https://ukmindonesia.id/baca-deskripsi-program/refleksi-2022-dan-outlook-2023-kemenkop-ukm-ungkap-pencapaian-dan-rencana-untuk-pelaku-umkm
Wu, C.-W., Botella-Carrubi, D., & Blanco-González-Tejero, C. (2024). The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs). Technological Forecasting and Social Change, 200, 123142. https://doi.org/https://doi.org/10.1016/j.techfore.2023.123142
Downloads
Published
Issue
Section
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution--ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will not be held liable for anything that may arise due to the author(s) internal dispute. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will only communicate with the corresponding author.
5.Miscellaneous
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.