Peningkatan Branding UMKM dengan Memanfaatkan Media Pemberitaan dan Visual Produk
DOI:
https://doi.org/10.31334/jks.v7i2.4427Keywords:
Strategy, Branding, News Media, Visual, ProductAbstract
PERURI as an institution that prints money and valuable documents in Indonesia, is not only committed to digital security services but also helps the government increase its productivity in serving the needs of the community more effectively through the development of MSMEs. PERURI has routinely provided assistance to MSMEs in adapting to digital processes that are in line with the Sustainable Development Goals (SDGs), namely providing decent work and supporting economic growth.
The problems that become obstacles in the implementation of UMKM Go Digital initiated by government see technology and online marketing only through social media and assume digitalization as a marketing process oriented towards sales, not branding. This makes UMKM products less competitive in e-commerce. In addition, there are obstacles faced by UMKM actors related to digital assets in general, such as the internet users are more for entertainment, playing games, chatting media, lack of literacy in the use of IT for business and lack of maximum empowerment of the community for innovation and product development, especially UMKM. The training was held with the aim of increasing the competence of UMKM fostered by PERURI to be more literate in the digital world, which actually starts from building assets, to digital administrative documentation. Making UMKM fostered by PERURI more bankable.
References
Aliyah, Atsna. 2022. Peran Usaha Mikro Kecil Dan Menengah (UMKM) Untuk Meningkatkan Kesejahteraan Masyarakat, Universitas Negeri Malang, Malang, Jawa Timur, Indonesia.
Soleha, Erin., et.al. (2022). Sosialisasi Pemberdayaan Umkm “Umkm Bangkit Bersinergi.†Jurnal Pengabdian Masyarakat, 1(1), 1–7.
Fauzi, Ulfah. at.al., (2022), Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun, Indonesia Berdaya, vol. 2 no. 1, pp. 21 – 30.
Hereyah, Y. (2014). Iklan Mobil Di Media Cetak Analisis Elemen Copywriting Dan Visualisasi Di Majalah SWA. Jurnal Visi Komunikasi, 13(02), 169–184.
Khairunnisa, Citra (2022), Pemasaran Digital sebagai Strategi Pemasaran: Conceptual Paper Citra Melati Perbanas Institute Jakarta, Jurnal Aplikasi Manajemen dan Inovasi Bisnis, Volume 5, Nomor 1, Agustus 2022.
Nurjanah, R., Andriyani, M., Kosim, M., Nurastuti, P., Istiqomah, A., & Bangsa, U. P. (2024). Pengenalan Investasi di Pasar Modal Pada Pelaku UMKM Cikarang Pusat. 7, 34–40.
Purba, et.al., (2023), Analisis Pengembangan UMKM Go Digital dalam Penyelamatan Ekonomi Indonesia Menghadapi Resesi Ekonomi, Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara.
Permatasari, M. D., Asiah, N., Nurjanah, R., Ali, F., & Ramba, S. J. A. (2024). Socialization and Implementation of Accounting Digitalization. CV CIQ Bintang Permata Tambun Utara, Bekasi.
Safitri, D. (2022). Pemanfaatan Copywriting untuk Meningkatkan Brand Awareness Usaha
Mikro Kecil dan Menengah (UMKM). Prosiding Seminar Nasional Wijayakusuma National Conference.
Suleman, D. (2023). Strategi Copywriting Untuk Menulis Promosi Offline Atau Online. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 3(1), 1–6.
Sihite, Mislan (2016), Bisnis Global, Program Studi Akuntansi Fakultas Ekonomi Universitas Methodist Indonesia, Jurnal Ilmiah Methonomi Vol. 2 No. 2 (Juli – Desember 2016).
Wazdi, A. I., & Aisya Aprilia, G. (2022). Pelatihan Copywriting untuk Optimalisasi Pemasaran
Digital Kepada SMK Bakti Nusantara, Kabupaten Bandung. Jurnal AbdiMU (Pengabdian kepada Masyarakat), 2(2), 62–69.
Saragih, L, at.al., (2024), Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya
Meningkatkan Kontribusi Ekspor UMKM di Era 4.0, Universitas Negeri Medan, JUSBIT: Jurnal Strategi Bisnis Teknologi, Volume 1 No 3 Agustus 2024.
Link akses hasil kegiatan:
File akses 1.000 link media:
https://docs.google.com/spreadsheets/d/1qZObTwCRQ4MSREyj4dlkuqjEISqMmMDP0qZZHryXIgA/edit?usp=sharing
File akses rekap release kegiatan:
https://docs.google.com/spreadsheets/d/1qZObTwCRQ4MSREyj4dlkuqjEISqMmMDP0qZZHryXIgA/edit?usp=sharing
File akses rekap link UMKM:
https://docs.google.com/spreadsheets/d/1qZObTwCRQ4MSREyj4dlkuqjEISqMmMDP0qZZHryXIgA/edit?usp=sharing
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution--ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will not be held liable for anything that may arise due to the author(s) internal dispute. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will only communicate with the corresponding author.
5.Miscellaneous
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
