Development Aspects of Business Embroidery Craft Enni Design in Bukittinggi

Ratni Prima Lita, Meuthia Meuthia, Surya Sari, Debi Shintya Dewi


Community service Carried out at Enni Design in the city of Bukittinggi aims to expand the business by paying attention to aspects such as production, products, management, human resources, and facilities. Enni Design's business is expected to be Able to Increase product differentiation from competitors, improve HR capabilities in designing motifs and colors that follow fashion trends, improve human resource capabilities in preparing financial reports, and Utilize waste valuable economically. After training and innovation practices, businesses are given the opportunity to consult or discuss existing business opportunities and design strategies. The results of the training of partners show that they are Able to understand what differentiates Reviews their products Compared to competitors. In addition, it is also able to compile financial reports in accordance with accounting principles, and can manage waste into new products that are worth selling.


Business aspects;SMEs

Full Text:



Bao, Yongchuan et al. 2017. “Do Resource Differences between Manufacturers and Suppliers Help or Hinder Product Innovation of Manufacturers? The Moderating Role of Trust and Contracts.” Industrial Marketing Management 64: 79–90.

Barroso Simao, Lurdes, Ricardo Gouveia Rodrigues, and Maria José Madeira. 2016. “External Relationships in the Organizational Innovation.” RAI Revista de Administração e Inovação 13(3): 156–65.

Buhr, Helena, and Jason Owen-Smith. 2010. 21 Research in the Sociology of Work Networks as Institutional Support: Law Firm and Venture Capitalist Relations and Regional Diversity in High-Technology IPOs. Elsevier.

Cho, Meehee, Mark A. Bonn, Su Jin Han, and Sora Kang. 2018. “Partnership Strength and Diversity with Suppliers: Effects upon Independent Restaurant Product Innovation and Performance.” International Journal of Contemporary Hospitality Management 30(3): 1526–44.

Damanpour, Fariborz. 2010. “An Integration of Research Findings of Effects of Firm Size and Market Competition on Product and Process Innovations.” 21: 996–1010.

F. Javier Ramirez, Gloria Parra-Requena, Maria J. Ruiz-Ortega, Pedro M. Garcia-Villaverde. 2016. “From External Information to Marketing Innovation : The Mediating Role of Product and Organizational Innovation.”

Fernandes Rodrigues Alves, Marlon, Simone Vasconcelos Ribeiro Galina, and Silvio Dobelin. 2018. “Literature on Organizational Innovation: Past and Future.” Innovation & Management Review: INMR-01-2018-001.

Gallego, Jorge, Luis Rubalcaba, and Christiane Hipp. 2013. “Organizational Innovation in Small European Firms: A Multidimensional Approach.” International Small Business Journal 31(5): 563–79.

Guo, Hai, Erming Xu, and Mark Jacobs. 2014. “Managerial Political Ties and Firm Performance during Institutional Transitions: An Analysis of Mediating Mechanisms.” Journal of Business Research 67(2): 116–27.

Harahap, Yenni Ramadhani. 2014. “Kemampuan Menyusun Laporan Keuangan Yang Dimiliki Pelaku UKM Dan Pengaruhnya Terhadap Kinerja UKM.” JRAB: Jurnal Riset Akuntansi & Bisnis 14(1).

Ho, Li‐An. 2011. “Meditation, Learning, Organizational Innovation and Performance.” Industrial Management & Data Systems 111(1): 113–31.

Karabulut, Ahu Tuğba. 2015. “Effects of Innovation Types on Performance of Manufacturing Firms in Turkey.” Procedia - Social and Behavioral Sciences 195: 1355–64.

Kuncoro, Wuryanti, and Wa Ode Suriani. 2017. “Achieving Sustainable Competitive Advantage through Product Innovation and Market Driving.” Asia Pacific Management Review: 1–7.

Li, Fangrong, and Daniel Ding. 2017. “The Dual Effects of Home Country Institutions on the Internationalization of Private Firms in Emerging Markets.” Multinational Business Review 25(2): 128–49.


Lita, Ratni Prima, MEUTHIA MEUTHIA, and RANNY FITRIANA FAISAL. 2018. “Model Keterkaitan Market Orientation, Leadership, Organizational Innovation Dan Organizational Performance Pada Industri Kerajinan Di Sumatera Barat.” Jurnal Siasat Bisnis 22(1): 38–61.

Mao, Hongyi, Shan Liu, and Jinlong Zhang. 2014. “Information Development.”

María Ruiz‐Jiménez, Jenny, and María del Mar Fuentes‐Fuentes. 2013. “Knowledge Combination, Innovation, Organizational Performance in Technology Firms.” Industrial Management & Data Systems 113(4): 523–40.

Panigrahy, Nrusingh Prasad, and Rabindra Kumar Pradhan. 2015. “Creativity and Innovation : Exploring the Role of HR Practices At Workplace.” (March): 1–17.

Pauget, Bertrand, and Andreas Wald. 2018. “Creating and Implementing Organizational Innovation: The Role of Professional Identity and Network Embeddedness in Healthcare Organizations.” European Journal of Innovation Management 21(3): 384–401.

Raymond, Louis, and Josée St-Pierre. 2010. “Strategic Capabilities for Product Innovation in SMEs A Gestalts Perspective.” The International Journal of Entrepreneurship and Innovation 11(3): 209–20.

Schreiber, Dusan, Uélinton Telmo Ermel, João Alcione Sganderla Figueiredo, and Alexandre Zeni. 2016. “Analysis of Innovation and Its Environmental Impacts on the Chemical Industry.” BAR-Brazilian Administration Review 13(1): 56–75.

Sheng, Shibin, Kevin Zheng Zhou, and Leopold Lessassy. 2013. “NPD Speed vs. Innovativeness: The Contingent Impact of Institutional and Market Environments.” Journal of Business Research 66(11): 2355–62.

Sutanto, Eddy Madiono. 2017. “The Influence of Organizational Learning Capability and Organizational Creativity on Organizational Innovation of Universities in East Java, Indonesia.” Asia Pacific Management Review 22(3): 128–35.

Trusson, C, D Hislop, and N.F Doherty. 2017. “Journal of Knowledge Management.” The rhetoric of “knowledge hoarding”: a research-based critique 21(6): 1540–58.

Yeşil, Salih, Alaeddin Koska, and Tuba Büyükbeşe. 2013. “Knowledge Sharing Process, Innovation Capability and Innovation Performance: An Empirical Study.” Procedia-Social and Behavioral Sciences 75: 217–25.

Yusof, Yusmarwati, Rohayu Roddin, and Halizah Awang. 2015. “What Students Need, and What Teacher Did: The Impact of Teacher’s Teaching Approaches to the Development of Students’ Generic Competences.” Procedia-Social and Behavioral Sciences 204: 36–44.

Zhang, Tinglin, Bindong Sun, and Wan Li. 2017. “The Economic Performance of Urban Structure: From the Perspective of Polycentricity and Monocentricity.” Cities 68(March): 18–24.

Zheng, Suli, Wei Zhang, and Jian du. 2011. “Knowledge-Based Dynamic Capabilities and Innovation in Networked Environments.” Journal of Knowledge Management 15(6): 1035–51.



  • There are currently no refbacks.

Copyright (c) 2019 JURNAL KOMUNITAS Jurnal Pengabdian kepada Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.



Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat

ISSN 2621-6434

Email : [email protected]
Email : [email protected]





View My Stats