Analisa Web untuk Memahami Perilaku Konsumen Online Studi Kasus “Store Steam Powered
DOI:
https://doi.org/10.31334/transparansi.v7i2.849Keywords:
web analytics, store steam powered, Online consumer behavior.Abstract
The development of internet users from year to year to date continues to increase, it can be known through a survey conducted Internet Worldstats. According to a survey conducted by Internet Worldstats, United Stated ranks 2nd of internet users worldwide after China. From the results of the survey shows that almost all activities / business activities undertaken by the world population and in particular the citizens of United State / America using internet facilities in all activities, especially transactions online. And one of the tools that can help to analyze online consumer behavior is by using web analytics. The purpose of this paper is to analyze how data analysis can be effectively used to understand current consumer behavior online. Expected with the use of web analytics, companies can predict future consumer behavior online and special messages on promotions that have been sent to each individual. Understanding the patterns and things on the web analytics is expected to help to develop business processes and the contents and design that need to be made especially "store steam powered". Store steam powered is one of Valve's web-based digital distributor. The main service that is done is steam game sales through an e-commerce web that aims to avoid piracy is very rampant at the moment.References
effendi. (2010). Peranan Internet Sebagai Media Komunikasi. Komunika (Jurnal Dakwah dan Komunikasi), Vol. IV, No. 1.
Engel, J. B. (1993). Consumer Behavior. USA: The Dryden Press.
Fang, W. (2007). Using google analytics for improving library website content and design : a case study. Journal Philosopy, 2.
Giddens, A. (2001). An Introduction to Sociology.
London: W. W. Norton, Incorporated.
google. (2107, 7 31). Retrieved from Fitur google
analytics:
https://www.google.com/intl/id_ALL/analy
tics/features/index.html
hitstat feature. (2017, 7 31). Retrieved from
hitstat.com:
Kaushik, A. (2007). Web Analytics:An Hour a Day.
United States: Jhon Willey & Sons.
stats. (2012, Juni). Retrieved from worldstats: http://www.internetworldstats.com/stats. htm
stats. (2017). Retrieved from internet world stats.
steam. (2017). Retrieved from steampowered:
http://id.wikipedia.org/wiki/steam
steampowered. (2017). Retrieved from
Suyasa, P. T. (2005). Perbedaan Minat dalam
Penggunaan Fungsi Internet berdasarkan
Tipe Kepribadian. Jurnal Psikologi, Vol. 3,
No. 2.
Syahrial, K. M. (2010, Oktober 1). Analisa Statistik
Pengunjung Situs Resmi Universitas Syiah
Kuala (www.Unsyiah.ac.id ). Oktober, pp.
Vol. 9 , No. 2.
w3funtion. (2017, 7 31). Retrieved from Google
Analityc dan Alternatif Pilihan layanan
Website Analityc lainnya:
http://www.w3function.com/blog/index.p
hp?p=det&idn=65,
w3techs. (2017, 6 1). Usage of Traffic Analysis Tools
for Websites. Retrieved from w3techs.com
: web technology surveys: https://w3techs.com/technologies/overvie w/traffic_analysis/all
Wilkie, W. L. (1990). Consumer Behavior 2nd
Edition. Canada: John Willey & Sons Inc.
Zara, J.-A. B. (2012). Using Analytics for
Understanding The Customer Online.
Romania: Bucharest.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Transparansi : Jurnal Ilmiah Ilmu Administrasi By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Transparansi : Jurnal Ilmiah Ilmu Administrasi spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Transparansi : Jurnal Ilmiah Ilmu Administrasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Transparansi : Jurnal Ilmiah Ilmu Administrasi on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Transparansi : Jurnal Ilmiah Ilmu Administrasi will not be held liable for anything that may arise due to the author(s) internal dispute. Transparansi : Jurnal Ilmiah Ilmu Administrasi will only communicate with the corresponding author.
5. Miscellaneous
Transparansi : Jurnal Ilmiah Ilmu Administrasi will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Transparansi : Jurnal Ilmiah Ilmu Administrasi editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
