Positioning Citra PKS di Mata Konstituen (Sebuah Pendekatan Brand Association Terhadap Konstituen PKS di Kelurahan Jati, Kecamatan Pulogadung, Jakarta Timur )

Angelika Rosma

Abstract


This research analyzes the Positioning of PKS image to its constituents in Jati Village, Pulogadung Sub-district. The positioning of this party image uses the theory of brand association and positioning theory. This research uses quantitative approach with survey method and cluster analysis. The largest cluster result shows that PKS image is still good and its positioning is the Da'wah Party.


Keywords


Citra. Brand Association. Positioning

Full Text:

PDF

References


Brannan, Tom. 2004. Intergrated Marketing Communications. Memadukan Upaya Public Relations, Iklan, dan Promosi untuk Membangun Identitas Merek. PPM. Jakarta

Baines, Paul R ; Brennan, Ross, Egan, Jhon, 2003 : Structure and Strategy in Political Market. Middlesex University Discussion Paper Series, Midlesex University Bussiness Schol London

Bannon, Declan P (2004), “Marketing Segmentation and Politikal Marketing” Paisley Bussines School, Paisley-UK

Henneberg (A), Stephan C.M, (2004) “Political Marketing Theory: Hendiadyoin or Oxymoron” Working Paper Series, University of Bath, England

Jefkin, Frank, 1997. Planned Press and Public Relations. International Textbook Company, London.

Kotler, Philip. Marketing Management, The Millinnium Edition, Prentice-Hall, Inc.

Machmudi, Yon 2005. Partai Keadilan Sejahtera “Wajah baru Islam Politik Indonesia”, Harakatuna Publishing, Bandung.

Nimmo, Dan. 2005. Komunikasi Politik, Komunikator, Pesan dan Media (Terjemahan: Political Communication and Public Opinion in Amerika). PT Remaja Rosdakarya, Bandung.

Suwardi, Prof. Dr. Harsono Sasa Djuarsa Sendjaja, Ph.D, Drs. Setio Budi H H, 2002. Politik, Demokrasi dan Manajemen Komunikasi, Galang Press. Jakarta.

Tim Departemen Kaderisasi DPP PK Sejahtera. 2005. Profil Kader PK Sejahtera 2009. Syaamil Cipta Media. Bandun




DOI: https://doi.org/10.31334/bijak.v14i2.17

DOI (PDF): https://doi.org/10.31334/bijak.v14i2.17.g16

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Majalah Ilmiah Bijak

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

MAJALAH ILMIAH BIJAK

ISSN 1411-0830 (Media Cetak) 2621-749X (Media Online)
Email :  bijakjournal@gmail.com / jurnal.bijak@stiami.ac.id
Website: http://ojs.stiami.ac.id/index.php/bijak/index

 

View My Stats

 

 

INDEKS BY: