The Effect of Price and Delivery Timeliness on Customer Satisfaction at Tiki Agent Kebon Kacang Branch
DOI:
https://doi.org/10.31334/bijak.v22i1.4475Keywords:
Price, Timeliness, Customer satisfaction,Abstract
This research aims to investigate the influence of price and delivery timeliness on customer satisfaction in the delivery services of TIKI Kebon Kacang Branch in 2024. A quantitative research method was employed, with data collection conducted through a questionnaire survey. The sampling technique used probability sampling with an accidental random sampling approach, involving 94 respondents. Data analysis was performed using SPSS version 26. The results indicate that price does not have a significant effect on purchase satisfaction, while delivery timeliness has a positive and significant influence. Simultaneous testing reveals that both price and delivery timeliness together have a positive and significant impact on customer satisfaction.References
Dalen, E. (1989). Research into values and consumer trends in Norway. Tourism Management, 10(3), 183-186.
Dewantoro, D., Aryani, L., & Marzuki, F. (2020, November). The effect of service quality, delivery timeliness and tracking system facilities on Jne customer satisfaction. In Proceedings of BIEMA (Business Management, Economic, and Accounting National Seminar) (Vol. 1, pp. 278-293).
Ghozali, I. (2016). Quantitative and qualitative research design: for accounting, business, and other social sciences.
Hafizha, S., & Nuryani, H. S. (2019). The Influence of Service Quality, Punctuality, Shipping Rates, and Facilities on J&T Express Customer Satisfaction. Journal of Management and Business, 2(1).
Kotler, P & G. Armstrong. (2012). Principle of Marketing,14thEd. Prentice Hall, New Jersey.
Kotler, P., & Keller, K. L. (2016). Gestión de marketing.
Kusumah, E. P. (2019). Consumer response about service quality, acceptance of tracking system technology and prices in the delivery service industry. Scientific Journal of Asian Business and Economics, 13(2), 111-118.
Lumenta, D. J., & Mandey, S. L. (2014). Price and Service Quality to Consumer Satisfaction of PT. Pos Indonesia (PERSERO) Manado. EMBA Journal: Journal of Economics, Management, Business and Accounting Research, 2(3).
Maramis, F. S., Sepang, J. L., & Soegoto, A. S. (2018). The Influence of Product Quality, Price and Service Quality on Consumer Satisfaction at Pt. Air Manado. EMBA Journal: Journal of Economics, Management, Business and Accounting Research, 6(3).
Nasution, S. L. A., Limbong, C. H., & Ramadhan, D. A. (2020). The effect of product quality, brand image, trust, convenience, and price on purchase decisions on shopee e-commerce (Survey on S1 Students of the Faculty of Economics, Department of Management, University of Labuhan Batu). Ecobisma (Journal of Economics, Business and Management), 7(1), 43-53.
Ramli, S. (2013). Mandatory reading for government goods/services procurement practitioners. Visimedia.
Sakti, B. J., & Mahfudz, M. (2018). Analysis of the influence of service quality, delivery timeliness and facilities on customer satisfaction (study on J&T Express Semarang City). Diponegoro Journal of Management, 7(4), 137-144.
Sugiyono, D. (2013). Educational research methods are quantitative, qualitative and R&D approaches.
Sukmadinata, N. S. (2006). Action research methods. Bandung: Remaja Rosda Karya.
Suryanto, M. H., & SE, M. (2016). Distribution management operational system. Jakarta: Grasindo.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Please find the rights and licenses in Majalah Ilmiah Bijak By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
- License
The commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-ShareAlike 4.0 International License.
2. Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3. User Rights
Majalah Ilmiah Bijak spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Majalah Ilmiah Bijak permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Majalah Ilmiah Bijak on distributing works in the journal and other media of publications.
4. Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Jurnal Bijak will not be held liable for anything that may arise due to the author(s) internal dispute. Majalah Ilmiah Bijak will only communicate with the corresponding author.
5. Miscellaneous
Majalah Ilmiah Bijak will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Jurnal Bijak editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement"prior to the article publication.
1.png)
