Pemanfaatan Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Raysa Fashion

Authors

  • Yoeliastuti Yoeliastuti Politeknik LP3I Jakarta
  • Nurlina Nurlina Program Studi Administrasi Bisnis, Politeknik LP3I Jakarta, Jakarta, Indonesia

DOI:

https://doi.org/10.31334/abiwara.v4i1.2325

Keywords:

Social Media, Instagram, Purchase Intention

Abstract

The research aims to determine the extent to which the use of Instagram media in attracting consumer buying interest in Raysa Fashion. This type of research uses quantitative data by measuring numbers. The analysis technique used is descriptive by testing simple linear regression analysis. The data collection method was carried out by interviewing techniques and distributing questionnaires to customers who took part in Instragram Raysa Fashion with a sample of 50 customers who filled out a questionnaire. The test results show that the tested data is declared valid and reliable. Utilization of Instagram media also shows a positive and significant influence on purchase intention

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Published

2022-09-30

Issue

Vol. 4 No. 1: September 2022

Section

Articles

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