Pengaruh Promosi Di Media Sosial Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Untuk Bergabung Sebagai Member Di Osbond Gym Cempaka Putih Jakarta Pusat
DOI:
https://doi.org/10.31334/jambis.v1i4.1692Abstract
This study aims to examine and analyze "The Influence of Promotion in Social Media, service quality, and brand image on consumer buying interest to join as a member at Osbond GYM Cempaka Putih, Central Jakarta". The preliminary research data is data from the Osbond Gym. The research data comes from questionnaires distributed to respondents. The sampling method used was purpose sampling. This method uses criteria that have been selected by the researcher in selecting samples. The number of samples that have been selected is 30 people as the research sample because they have met the requirements or criteria. The data analysis techniques used were instrument test, classical assumption test, and hypothesis testing. The results of this study indicate that the promotion variable on social media partially does not have a significant effect on consumer buying interest. Meanwhile, service quality and brand image variables partially have a significant effect on consumer buying interest. Simultaneously, the three independent variables, namely promotion on social media, service quality, and brand image have a significant effect on consumer purchase interest.
References
Aisyah, W. U. N., Salim, F., & Sofyan, M. (2019). The Influence of Service Quality and Price on the Interest of Commuterline KRL Passengers. Ilomata International Journal of Management, 1(1), 13-18.
Arifin, E., & Fachrodji, A. (2015). Pengaruh persepsi kualitas produk, citra merek dan promosi terhadap minat beli konsumen ban Achilles di Jakarta Selatan. MIX: Jurnal Ilmiah Manajemen, 5(1), 153082.
Ghozali, I. (2006). Aplikasi analisis multivariate dengan program SPSS. Badan Penerbit Universitas Diponegoro.
Mariam, S., & Ramli, A. H. (2019, April). Lingkungan Bisnis, Kapabilitas Unik dan Strategi Bersaing Perusahaan Distributor Ayam di Provinsi DKI Jakarta. In Prosiding Seminar Nasional Pakar (pp. 2-42).
Ningsih, D. N., Hidayat, C. W., & Rusno, R. (2020). Pengaruh Strategi Promosi Dan Social Media Terhadap Minat Beli Garskin Yang Dimediasi Word Of Mouth. Jurnal Riset Mahasiswa Manajemen, 6(1).
Nugroho, B. A. (2005). Strategi jitu memilih metode statistik penelitian dengan SPSS. Yogyakarta: Andi.
Saidani, B., & Arifin, S. (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 3(1), 1-22.
Santoso, S. (2003). Statistik Deskriptif: Konsep dan Aplikasi dengan Microsoft Exel dan SPSS. Yogyakarta, Andi Offset.
Sugiono (2017). Metode Penelitian Bisnis Kuantitatif Kualitatif dan R&D. Bandung: CV. Alfabeta.
Tjiptono, F., & Chandra, G. (2005). Pemasaran Strategik. Yogyakarta: Andi
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
