Pengaruh Kepercayaan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada MarketPlace Lazada Di Cikarang Selatan

Authors

  • Ahmad Riyanto Institut Ilmu Sosial dan Manajemen STIAMI
  • Muhammad Syahrial Yusuf Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.31334/jambis.v4i3.4085

Keywords:

Trust, Promotion, Purchasing Decisions

Abstract

This research aims to find out and analyze how much the influence of Trust and Promotion have on Purchasing Decisions at the Lazada MarketPlace in South Cikarang. This research method uses a quantitative approach were consumers who had used the Lazada MarketPlace in South Cikarang 1 and 2 times, or more and there were 135 respondents. The sampling technique for this recearch used Accidental Sampling. Data analysis in this study used multiple linear regression. This research shows that Trust (X1) partially has a positive and sinificant effect on Consumer purchasing Decisions (Y) at the Lazada MarketPlace in South Cikarang by 28.0%. Promotion (X2) partially has a positive and significant effect on consumer Purchasing Decisions (Y) at the Lazada MarketPlace in South Cikarang by 36.5%, and jointly Trust (X1) and Promotion (X2) have a positive and significant effect on Purchasing Decisions (Y) Consumers at the Lazada MarketPlace in South Cikarang were 41.9%, while the remaining 58.1% were influenced by other variables not examined in this research. The results of this research are that trust and promotion have a significant effect on purchasing decisions, both partially and simultaneously

References

Buku

Ghozali. (2009). Aplikasi Analisis Multivariate dengan Program SPSS. Semarang: Universitas Diponegoro.

Ghozali. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali. (2018). Aplikasi Analisis Multivariete Dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Henry Fayol. (2016). General and Industrial Management. London: Ravenoi Books.

Kuncoro. (2013). Metode Riset Untuk Bisnis dan Ekonomi. Jakarta: Erlangga.

Kotler, P dan Armstrong, G. (2010). Prinsip-Prinsip Pemasaran, Jilid 1 dan 2 edisi kedua belas.

Jakarta: Erlangga.

Kotler dan Keller. (2012). Manajemen Pemasaran, Edisi 12. Jakarta: Erlangga.

Rahmawati, dkk. (2013). Statiska, Edisi 1, Laboratorium Manajemen FE. Yogyakarta: Universitas Muhammadiyah.

Sarwono. (2006). Metode Penelitian Kuantitatif dan Kualitatif. Yogyakarta: Graha Ilmu. Sugiyono. (2008). Metode Penelitian Bisnis. Bandung: Alfabeta.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta. Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D.

Bandung: Alfabeta.

Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta, CV. Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alphabet.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alphabet.

Wiratna Sujarweni. (2008). Belajar Mudah SPSS Untuk Penelitian Mahasiswa dan Umum.

Yogyakarta: Ardana Media.

Jurnal

Amirudin M, A. H. (2020). Pengaruh Kepercayaan, Kemudahan, dan Promosi terhadap Keputusan Pembelian Secara Online di Lazada.co.id. Management Studies and Entrepreneurship Journal, Vol.1 No. 1, 78-96.

Asrizal Efendy Nasution, L. P. (2019). nalisis Pengaruh Harga, Promosi, Kepercayaan dan Karakteristik Konsumen Terhadap Keputusan Pembelian Konsumen Pada 212 Mart di Kota Medan. Jurnal UMSU, Vol.1, 194-199.

Catri Wirya pranata, &. A. (2021). Pengaruh Kepercayaan Pelanggan, Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian. Jurnal Ekonomi Manajemen Dan Akuntansi, Vol.23 No.2, 331-339.

Devi Anugrah Heni (2020). Pengaruh Kepercayaan,

Kemudahan Transaksi, Dan Promosi Terhadap Keputusan Pembelian Online Pengguna Situs Shopee.

Lulu Suwaryu, E. T. (2022). The Effect of Sales Promotion and Trust on Purchase Decisions on the Lazada Marketplace. Jurnal Ekonomi dan Bisnis, Vol.20 No.3, 1-12.

Melia Purwita Sari, L. A. (2020, Oktober). Pengaruh Harga, Promosi Dan Kepercayaan Terhadap Keputusan Pembelian Produk Y.O.U. Jurnal Enterpreneur dan Bisnis (JEBI), Vol.1 No.2, 122-129.

Muhammad Rizki. (2020). Pengaruh Kualitas Produk, Kemudahan, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Lazada Di Kota Batam. Universitas Putera Batam, 179.

Sandra Tria Karinina, T. A. (2023). Pengaruh Promosi, Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Pada Marketplace Lazada (Studi Kasus di Tiban Indah). Journal Economy and Bussiness Eco-Buss, Vol.5 No.3, 831-843.

Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. JURNAL MANDIRI, Vol 4 No.1, 38-51.

Wong. (2017). Pengaruh Dimensi Kepercayaan (Trust) Terhadap Partisipasi (Participation) Pelanggan Wulan Rent Car. Journal of Applied Business and Economics (JABE), 262.

Downloads

Published

2024-08-28

Issue

Vol. 4 No. 3: Juni 2024

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.