PENGARUH GAYA HIDUP DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA DI SUMMARECON KOTA BEKASI

Authors

  • Endra Marsudi Institut Ilmu Sosial dan Manajemen STIAMI
  • Teguh Santoso Institut Ilmu Sosial dan Manajemen STIAMI
  • Amanda Novalia Putri Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.31334/jambis.v4i3.4093

Keywords:

Lifestyle, Word Of Mouth, Purchasing Decision

Abstract

This study aims to analyze the influence of lifestyle and word of mouth on the purchase decision of soul promise coffee. This research is a quantitative research. The sample in this study amounted to 130 respondents taken using purposive sampling techniques. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis used is multiple linear regression analysis, t test, F test, and determinant coefficient. The results in this study showed that based on the t test, the Word of Mouth variable was partially significant. Silmutantly, the Word of Mouth variable has a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi city. While the Lifestyle variable partially has a significant effect, simultaneously the Lifestyle and Word of Mouth variables have a positive and significant effect on the decision to purchase soul promise coffee in Summarecon Bekasi city

References

Alaviyah, T. (2021). Pengaruh Gaya Hidup dan Kelompok Referensi terhadap Keputusan Pembelian Chatime di Pekanbaru (Studi Kasus Mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Islam Riau). E-Skripsi Universitas Islam Riau.

Azhar, S., Seftiansyah, M. D., & Putra, T. A. P. S. (2022). Analisis penerapan tax planning dengan menggunakan metode gross up sebagai efisiensi pajak penghasilan badan pada Koperasi Pegawai Telkom. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(Spesial Issue 6), 2130–2136.

Bayu, D. K., Ningsih, G. M., & Windiana, L. (2020). Pengaruh labelisasi halal, merek dan harga terhadap keputusan pembelian minuman Chatime. Jurnal Sosial Ekonomi Pertanian, 16(3), 239–256.

Bintarti, S., Kurniawan, E. N., Mardiputra, I. M., & Kirono, C. S. (2022). Pengaruh Citra Merek, Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Kopi Janji Jiwa. Jurnal Pelita Ilmu, 78-83.

Bonita, S., & Zuhriyah, Sri R. (2015). Pengaruh Gaya Hidup dan Persepsi Mahasiswa terhadap Keputusan Pembelian Secara Online Di Kota Palembang. Jurnal Manejemen dan Bisnis Sriwijaya, 13(3), 283-299.

Budiansyah, B. (2019). Pengaruh Cita Rasa, Harga dan Promosi Melalui Media Sosial terhadap Keputusan Pembelian Konsumen Kopi Janji Jiwa Bekasi Timur. E-Skripsi Universitas Pelita Bangsa Bekasi.

Hasan, Ali. (2010). Marketing dari Mulut ke Mulut. Yogyakarta: Medpres.

Jayanti, S. E., & Muhlizar. (2020). Pengaruh Gaya Hidup Dan Word Of Mouth Terhadap Keputusan Pembelian Parfum Isi Ulang N2N. Jurnal Muhammadiyah Manajemen Bisnis

, 103-108.

Joesyiana, K. (2018). Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Media Online Shop Shopee Di Pekanbaru. Jurnal Valuta, 71-85.

Joesyiana, K. (2018). Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Media Online Shop Shopee Di Pekanbaru (Survey Pada Mahasiswa Semester Vii Jurusan Pendidikan Akuntansi Fakultas Keguruan Dan Ilmu Pendidikan Universitas Islam Riau). Jurnal Valuta, 71-85.

Kurniawan & Rosyid Ridlo,( 2017) Perilaku Konsumtif Remaja Penikmat Warung Kopi. Jurnal Sosiologi DILEMA. 32.1. Online. (https://jurnal.uns.ac.id/dilema/article/view/11232/pdf).

Marwah, S., Suharto, A., & Diansari, T. (2018). Pengaruh Gaya Hidup Terhadap Keputusan

Pembelian Produk Elzatta (Studi Kasus Konsumen Elzatta Di Kota Jember). Fakultas Ekonomi Universitas Muhammadiyah Jember.

Meijayanti, G. R. (2022). Pengaruh Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian Di Era Pandemi Covid-19 Dalam Perspektif Ekonomi Islam (Studi Pada Pelanggan Kopi Janji Jiwa Di Bandar Lampung). Lampung: Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Universitas Islam Negeri Raden Intan.

Musa, M., Haeruddin, M. I. W., & Haeruddin, M. (2018). Customers’ repurchase decision in the culinary industry: Do the Big-Five personality types matter? Journal of Business and Retail Management Research, 13(1), 131–137.

Nisa, K. (2022). Pengaruh Persepsi Harga, Citra Merek, dan Word of Mouth terhadap Keputusan Pembelian (Studi Produk Kopi Janji Jiwa TanjungDuren Jakarta). JIMT (Jurnal Ilmu Manajemen Terapan), 44-57.

Oktavianto, Y. (2013). Pengaruh Word Of Mouth terhadap Keputusan Pembelian Konsumen Pada Usaha Mie Ayam Pak Agus Di Kota Batu. Jurnal Manajemen Bisnis, 3(1), 62-72.

Pradnyani, L. M., Abdillah, R. Y., & Mawardi, M. K. (2017). Pengaruh Green Marketing Terhadap Keputusan Pembelian Konsumen (Survei Pada Konsumen The Body Shop Di Indonesia Dan Di Malaysia). Jurnal Administrasi Bisnis (JAB), 121-131.

Pramita, R. V. (2022). Pengaruh Brand Image dan Word Of Mouth Terhadap Keputusan Pembelian di Kedai Kopi Maning Bekasi. KALBISIANA Jurnal Sains, Bisnis Dan Teknologi, 8(4), 3691–3699.

Rumondor, P. W., Tumbel, A. L., & Ogi, I. W. J. (2017). Pengaruh Kualitas Produk, Harga, Dan Word of Mouth Terhadap Keputusan Pembelian Pada Rumah Kopi Dan Mie Toronata Di Kawangkoan. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 5(2).

Sutardjo, D., Mandey, S. L., & Raintung, M. C. (2020). Pengaruh Gaya Hidup, Word Of Mouth Dan Endorsment Terhadap Keputusan Pembelian Pada Gloriusgloriuss Store Manado. Jurnal EMBA, 90-99.

Setiawan, W. L. (2017). Difussion of Inovation of Creative Industry Values on the Tenants of Sragen Tehcno Park Trough Business Incubator Model. European Journal of Economics and Business Studies Articles, 3.

Setiadi, N. J. 2018. PERILAKU KONSUMEN : Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen. Jakarta: Prenamedia Group.

Ulza, E., Setiawan, E., & Arifudin, M. (2019). Pengaruh Word Of Mouth, Brand Image Dan Lifestyle Terhadap Keputusan Pembelian Konsumen. Jurnal Manajemen dan Bisnis Indonesia, 1-8.

Wibowo, A., Satiri, Ruliana, P., & Yulianto, K. (2022). Komunikasi word of mouth (wom) sebagai penentu keputusan pembelian konsumen . Jurnal Ilmiah Multi Disiplin Indonesia, 617- 629.

Wowor, C. A. S., Lumanauw, B., & Ogi, I. W. J. (2021). Pengaruh Citra Merek, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Kota Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(3), 1058–1068.

Zahroh, A., & Dwijayanti, R. (2020). Pengaruh Brand Image Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Kopi Janji Jiwa Di Royal Plaza Surabaya. Jurnal Pendidikan

Tata Niaga (JPTN), 868-874.

Buku : Sugiyono, Prof. Dr. (2022). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta

Irham Fahmi, S.E., M.Si. (2015). Pengantar Ilmu Administrasi Bisnis. Bandung: Alfabeta Sumardy 2011. The Power of Word of Mouth Marketing. Jakarta: PT. Gramedia Pustaka Utama.

Kotler,Philip dan Keller, Kevin Lane 2020 Manajemen Pemasaran Jakarta,Erlangga. Website :

https://laraspotonline.com/2018/05/gerai-janji-jiwa-nikmati-kesegaran.html?m=1 https://databoks.katadata.co.id

https://kumparan.com/viral-food-travel/daftar-menu-janji-jiwa-lengkap-dengan-harganya- 1zci90lPEho/1

https://www.suara.com/lifestyle/2020/09/16/170932/janji-jiwa- https://jiwagroup.com/id/whaton/detail/21/JIWA?theme=legacy

Downloads

Published

2024-08-28

Issue

Vol. 4 No. 3: Juni 2024

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.