Keputusan Pembelian Konsumen Pada “Warung Sederhana Gang Lebar, Wonocolo, Surabaya Di Kalangan Mahasiswa Uin Sunan Ampel Surabaya

Authors

  • Ma'rufatul Zahroh Universitas Islam Negeri Sunan Ampel Surabaya
  • Salma Nabila Universitas Islam Negeri Sunan Ampel Surabaya
  • Robiatul Adawiyah Universitas Islam Negeri Sunan Ampel Surabaya
  • Fakhrizal Anas Universitas Islam Negeri Sunan Ampel Surabaya
  • Syarifah Faizah Universitas Islam Kadiri
  • M. Adi Trisna Wahyudi Universitas Islam Negeri Sunan Ampel Surabaya

DOI:

https://doi.org/10.31334/jambis.v4i4.4499

Keywords:

purchasing decisions, customer satisfaction, consumers, price

Abstract

Warung Sederhana is an eatery located in Gang Lebar, Wonocolo, Surabaya. Although there are many competitors, “Warung Sederhana remains the top choice among students. This study aims to analyze the factors that influence consumer purchasing decisions at “Warung Sederhana. The method used is a   qualitative approach with a case study research type. Data was collected through interviews and observations. The results showed that the main factors that influence purchasing decisions are price, location, food quality, service, and recommendations from friends. Affordable prices and satisfying flavors are the main reasons students choose this shop. This research contributes to understanding consumer behavior in the micro business sector and can be a reference for stall owners in formulating more effective marketing strategies

References

Andre Henri Slat. (2013). ANALISIS HARGA POKOK PRODUK DENGAN METODE FULL COSTING DAN PENENTUAN HARGA JUAL. 1, 110–117.

Anwar, I. (2015). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Budhi Satrio Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya.

Arini Binta Faradillah, & M. Adi Trisna Wahyudi. (2023). Pengaruh Motivasi dan Lingkungan Kerja Terhadap Disiplin Kerja Karyawan Pada PT. Tiga Bintang Putra. BIMA : Journal of Business and Innovation Management, 5, 223–227. https://doi.org/10.33752/bima.v5i2.557

Budiono, A. (2020). PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 17(2), 2. https://doi.org/10.25134/equi.v17i02

Desiana, Dewi Susilowati, & Negina Kencono Putri. (2018). Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Untuk Menggunakan Jasa Perbankan Syariah Di Kota Tasikmalaya. Akuntabilitas: Jurnal Ilmu Akuntansi, 11(1), 23–34.

Irfan Rizqullah Ariella. (2018). “PENGARUH KUALITAS PRODUK, HARGA PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MAZELNID.†In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 3).

Kusuma, D. T., & Utomo, H. (2020). PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN VENICE PURE AESTHETIC CLINIC SALATIGA. Jurnal Among Makarti, 13.

M. Adi Trisna Wahyudi, Masyhudan Dardiri, M. Syam’un Rosyadi, Herman Rozaly, & Zulham Imam Fauzi. (2023). Upaya Meningkatkan Kualitas Pelayanan Publik PT. Pos Indonesia Kantor Cabang Utama Surabaya Untuk Pensiunan Asabri. Jurnal Pengabdian Masyarakat Manage, 4, 65–76.

M. Adi Trisna Wahyudi, Mohammad Haidar Ali, Kusnul Ciptanila Yuni K, & Zulkifli Nurul Haqq. (2024). Meningkatkan Nilai Tambah Perusahaan sebagai Implikatif Peran Stakeholder Berprinsip Islami. Journal of Islamic Management, 4, 30. https://doi.org/10.15642/jim.v3i1.1116

M. Adi Trisna Wahyudi, & Nadia Armadani. (2023). Kepuasan Layanan Dalam Perspektif Islam (Studi Empiris pada Usaha Cuci Mobil Tasmin Mojokerto). Journal of Islamic Management, 3(1), 2774–3365. https://doi.org/10.15642/jim.v3i1.1116

Nurizal Ismail, Siti Aisyah, & Devid Frastiawan Amir Sup. (2020). Faktor Penentu Harga dalam Tinjauan Pemikiran Ekonomi Islam. Islamic Economics Journal, 6(2), 207. https://doi.org/10.21111/iej.v6i2.4880

Santoso, I. (2016). Peran Kualitas Produk dan Layanan, Harga dan Atmosfer Rumah Makan Cepat Saji terhadap Keputusan Pembelian dan Kepuasan Konsumen. Jurnal Manajemen Teknologi, 15(1), 94–109. https://doi.org/10.12695/jmt.2016.15.1.7

Vicky Brama Kumbara. (2021). DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE. Jurnal Ilmu Manajemen Terapan, 2(5). https://doi.org/https://doi.org/10.31933/jimt.v2i5

Downloads

Published

2024-08-28

Issue

Vol. 4 No. 4: Agustus 2024

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

Copyright Notice

Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.

1.License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

2.Author(s)' Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

3.User Rights

JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.

4.Co-Authorship

If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.

5.Miscellaneous

JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.

 

Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.