ANALISIS STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT. MAYORA BEKASI
Abstract
This research aims to analyze the digital marketing strategy implemented by PT Mayora Bekasi in increasing sales of its products. In the ever-evolving digital era, companies are faced with the need to adopt innovative and effective marketing strategies to win the competition in the market. The research method used is a case study with a qualitative approach, where data is obtained through in-depth interviews with marketing managers, observation, and analysis of company documents.The results showed that PT Mayora Bekasi has implemented various digital marketing strategies such as the use of social media, search engine optimization (SEO), content marketing, and pay-per-click advertising. The use of social media such as Instagram, Facebook, and YouTube has proven effective in increasing consumer interaction and engagement. In addition, the right SEO strategy helps increase product visibility on search engines, making it easier for consumers to find the products offered. Informative and engaging content marketing also plays an important role in building brand awareness and consumer loyalty.However, this research also identified several challenges faced, such as intense competition in the digital world, changes in social media algorithms, and the need for constantly updated content. To overcome these challenges, PT Mayora Bekasi needs to continue to innovate and adapt to technological developments and dynamic market trends. Overall, this study concludes that an effective digital marketing strategy can significantly increase PT. Mayora Bekasi's sales. Recommendations include increased investment in digital marketing, training for the marketing team, and the use of data analytics to measure the effectiveness of the strategies implemented.
Keywords
Full Text:
PDFReferences
Adithia sandy dkk, “Strategi pemasaran digital produc minuman kopi di masa pandemic”, (jurnal bisnis, Vol.1 No.7, 2021).
Adithia, Sandy & Puspita, Mega. (2021). “Strategi Pemasaran Digital Produk Minuman Kopi di Masa Pandemi”. (JOURNAL OF RESEARCH ON BUSINESS AND TOURISM. Vol. 1. No.1).
J. Moleog Lexy, (2017). Metode Penelitian Kualitatif. PT Remaja Rosdakarya, Bandung
Khiong, K. (2022). “Impact and Challenges of Digital Marketing in Healthcare Industries During Digital Era and Covid-19 Pandemic”. (Journal Of Industrial Engineering & Management Research. Vol. 3.No. 5).
Kotler Philips. (2011). Management pemasaran di Indonesia : analisis perencana , implementasi dan pengendalian (Jakarta: Selemba empat)
Kristanto, Titus, dkk. (2020). “Strategi Pemasaran Digital dalam Peningkatan Penerimaan Mahasiswa Baru Menggunakan Analsis SWOT”. (Jurnal Multinetics. Vol. 6. No. 2).
Kurniawan Nicky. (2021). “Pemanfaatan digital marketing dalam menigkatkan penjualan UMKM di kabupaten Siak.
Lindiawati, Ida, R. Hamdani Harahap, & Siti Mardiana. (2021). “ Analisis Strategi E-Marketing Dinas Koperasi UKM kota Medan terhadap UKM Binaan di Tengah Pandemi Covid-19 Tahun 2020”. (Jurnal Prespektif. Vol. 11. No. 1).
Mashuri. (2018). “Analisis strategi pemasaran UMKM di era 4.0 (Jurnal ilmiah ekonomi, Vol 8 No. 2)
Mashuri. (2019). “Analisis Strategi Pemasaran UMKM di Era 4.0”. (IQTISADUNA: Jurnal Ilmiah Ekonomi Kita. Vol. 8. No. 2).
Mayora profile company, 2019
Nadiah nur Arfan. (2019) “Pengaruh digital marketing terhadap pendapatan pelaku UMKM di Kota makasar”.
Nawari & Ulfa Auliya, Lina. (2020). “Penerapan Marketing Mix pada Strategi Pemasaran Konvensional dan Digital”. (ProBank: Jurnal Ekonomi dan Perbankan. Vol. 5. No. 2).
Sari Yulia, (2020). “Analisis strategi pemasaran kopi aceh (Studi kasus Merek Dhapu Kupi), repository,uinarraniryaceh,id.
Sembilah, sari Dhani & Sulistiadi, Wahyu. (2022). “ Analisis Implementasi Pemasaran Digital di Rumah Sakit pada Pandemi COVID-19: Literature Review”. (MPPKI: The Indonesia Journal OF Health Promotion. Vol. 5. No. 3).
Sugiyono. (2017). Metodelogi Penelitian Pendidikan (Pendekatan kualitatif, kuantitatif dan R&D). Alfabeta, Jakarta.
Tanzeh Ahmad. (2011). Metodelogi Penelitian Praktis. Teras, Yogyakarta
DOI: https://doi.org/10.31334/jambis.v4i6.4602
DOI (PDF): https://doi.org/10.31334/jambis.v4i6.4602.g2343
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 JAMBIS : Jurnal Administrasi Bisnis

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
JAMBIS : Jurnal Administrasi Bisnis
ISSN 2775-2615 (Media Online)
Email : [email protected]
Website: http://ojs.stiami.ac.id/index.php/JUMABI/index
INDEKS BY:
|