Strategi Pengembangan Bisnis UMKM Dengan Metode Business Model Canvas (Studi Kasus Pada PT. Schon Craft Indonesia)
Abstract
Abstract.
Micro, small, and medium enterprises (MSMEs) play an important role in job creation and economic growth
in Indonesia. However, in reality, they still face various obstacles. PT Schon Craft Indonesia is an MSME
engaged in the knitting craft industry, with its main products being knitted bags and shoes. The challenges
faced by this SME include branding, marketing, availability of raw materials, relatively slow production,
difficulty in ensuring product quality, unspecified market segmentation, and insufficient utilization of social
media. Therefore, a strategy is needed, one of which is the Business Model Canvas (BMC). The BMC was
introduced by Osterwalder & Pigneur (2010) and consists of nine main elements covering all aspects of the
business, from customer segmentation to cost structure. This study aims to analyze the implementation of
the MSME business development strategy of PT Schon Craft Indonesia using the Business Model Canvas
method, as well as to identify challenges and solutions in its implementation. This study employs a descriptive
qualitative approach with data collection techniques through interviews and observations. Data analysis
techniques include data reduction, data presentation, and conclusion drawing. The results of the study
indicate that PT Schon Craft Indonesia has fulfilled nine BMC elements, such as the value proposition
element through product quality and innovation, channels through offline and online marketing, and customer
relationships by always prioritizing the best service. However, improvements are needed in the elements of
channels, value propositions, key resources, key partnerships, and customer segments.
Keywords: MSMEs, Strategy, Business Model Canvas
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
