Identification Of Supporting Factors For Halal Tourism Village Case Study Of Wates Jaya Tourism Village, Cigombong, Bogor

Abstract

Halal Tourism Village is a concept of halal tourism integration that is applied to a tourist village destination. A comprehensive understanding of the new paradigm is needed, which most people may still be unfamiliar with. Watesjaya tourism village is one of the tourism villages assisted by the Ministry of Tourism and Creative Economy which is nominated for the top 20 Indonesian Tourism Village Awards (ADWI), even though most of its people are Muslim and practice Islamic law in all aspects of life, but it turns out that halal tourism literacy and halal tourism villages still sound new. FGDs and observations were carried out to map and identify halal tourism potential in accordance with Maqashid Syariah principles as an indicator of halal tourism which can then be used as promotional material and branding of Watesjaya tourism village as a halal tourism destination. The result of the six indicators of Maqashid Syariah is one indicator that has not been fulfilled, namely preserving the soul. This research ultimately provides recommendations for improving the supporting components of Maqashid Syariah indicators which have not been fulfilled so that all indicators can be fulfilled and the Watesjaya tourism village can be branded as a halal tourism village destination that is friendly for tourists, especially Muslim tourists, both domestic and foreign.