Digital Communication Management Planning, Activities And Evaluation DKI Jakarta Provincial Government In Inclusive And Sustainable Economic Recovery In Jakarta

Abstract

The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2022. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the  DKI Jakarta Provincial Government . This research was conducted to determine the Digital Communication Management Planning, Activities and Evaluation of the DKI Jakarta Provincial Government in an inclusive and sustainable Economic Recovery in Jakarta. The object of this research is the DKI Jakarta Provincial Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that the  DKI Jakarta Provincial Government  has implemented Digital Communication Management both from Planning, Activities and Evaluation in helping an inclusive and sustainable economic recovery. From digital communication planning by making the JAKI application which consists of many features that can help Jakarta residents. Then for the Digital Communication activities of the DKI Jakarta Provincial Government, it has been carried out very massively in the context of digital media, meaning that from a public relations perspective it is very good if I see it because every time there are policies, the socialization is fast, both through short videos and social media videos and on social media. On the other hand, the assistance for Micro, Small and Medium Enterprises is also quite good.