Cyber Public Relations Via Instagram To Improve The Knowledge Of Tourism Visitors Building Adaptive Reuse Old City of Jakarta

Ria Alifah, Euis Komalawati, Myrna Reyes Batino

Abstract


This research was conducted in the Old City Tourism area of Jakarta. This research aims to discover the role of Cyber Public Relations Instagram @kotatuajakarta.id and also wants to know how this Instagram page processes information. This research was conducted using a qualitative approach and descriptive methods with data collection techniques using interviews, observation, documentation, and literature study. The research results show that the role of cyber public relations carried out by @kotatuajakarta.id is to disseminate information transparently, clearly, and concisely. Also, having weight in the information by using the Instagram platform as a forum for disseminating information while building good relationships aimed at the audience tour of the Old City of Jakarta, and through the information obtained, the audience can gain much new knowledge, starting from operating hours to historical stories about the Old City buildings which currently carry the concept of adaptive Reuse.

Keywords


Cyber Public Relations, Instagram, Knowledge

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References


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