The Implementation Of Artificial Intelligence (AI) Training And Assistance For Micro Small And Medium Enterprise Development

Abstract

Micro Small and Medium Enterprises (MSME) have an important role in the Indonesian economy. In addition, the advantage of this business group is that it has been proven to be resistant to various kinds of economic shocks. So it is imperative to strengthen MSME groups that involve many groups. One of the main advantages of the MSME sector is the ease in adopting and implementing new technology and innovation in business, one of which is Artificial Intelligence (AI). However, until now AI-related training is still relatively rare, both by the government and by the private sector, so there are still many MSMEs who think that AI is only used for industry or large-scale businesses. This research is a qualitative study with a phenomenological approach. Data collection was carried out through in-depth interviews with MSME managers in East Java, Central Java, West Sumatra, South Kalimantan, Bali, NTB, NTT, Maluku and Papua. The aim is to obtain data and information regarding how to implement the  AI  training and assistance for MSMEs, what are the obstacles encountered in the implementation of the training and assistance, and what solutions can be taken to overcome these obstacles. The results of this study indicate that from the results of data analysis, researchers can conclude that AI training is very important to be given to MSME managers, so that MSMEs can develop well in Indonesia. So far, the government has provided training to MSMEs. E-commerce platforms, namely Lazada, Blibli, Tokopedia, Bukalapak and Shopee also do the same. However, the training will be more effective if it is carried out in collaboration between the government and the E-commerce platform.