Blending Innovation, Hospitality, and Sustainability: Community Entrepreneurship in Tinalah Tourism Village

Abstract

Community-based tourism has increasingly been recognized as a strategic approach for sustainable rural development, particularly in developing countries such as Indonesia. Tinalah Tourism Village in Kulon Progo, Yogyakarta, serves as a representative case of how local communities act as primary agents in managing, marketing, and sustaining tourism initiatives. This study analyzes the role of community-based entrepreneurship in the development of Tinalah Tourism Village through the integration of innovation, hospitality, and sustainability. A qualitative approach was employed, primarily through an extensive literature review, complemented by validation from local practitioners. The findings reveal that innovation is manifested through the adoption of digital technologies for promotion, product diversification, and the enhancement of cultural storytelling. Hospitality is reflected in authentic visitor experiences characterized by direct interactions between tourists and residents, distinguishing the village from standardized mass tourism services. Sustainability is achieved by balancing economic gains with cultural preservation and environmental conservation, supported by active community participation. The study further highlights the alignment between practices in Tinalah Tourism Village and global theories of tourism and hospitality entrepreneurship, while also addressing the challenges of contextualizing international frameworks within the Indonesian local setting. This article concludes that community-based entrepreneurship can be positioned as a hybrid model that integrates both economic and social orientations, offering theoretical contributions and practical implications for the advancement of tourism villages.

Keywords: community-based entrepreneurship, tourism village, innovation, hospitality, sustainability.