Peran Product Consumers Trust dan Purchase Intention pada Online Buying Decision

Muinah Fadhilah

Abstract


This study aims to develop the effect of perceived benefit, product consumers trust on online buying decisions through purchase intention as mediating variable. The research population is consumers who make online purchases. The samples of this research are 371 respondents. Structural Equation Modeling (SEM) method was used to test the hypotheses. The results showed that Perceived benefit and Product consumers trust positively influence purchase intention, which in turn positively impact sales performance The limitations of this study do not distinguish between the cultural and lifestyle differences of each consumer and do not concrentrate on certain product. Future research should divide the sample with cultural and consumers’ lifestyles differees.


Keywords


Product consumers trust, buying decision

Full Text:

PDF

References


Aghdaie, S. F. A., Piraman, A., & Fathi, S. (2011). An Analysis of Factors Affecting the Consumer’s Attitude of Trust and their Impact on Internet Purchasing Behavior International Journal of Business and Social Science, 2(23), 147-158.

Ajzen, I. (1991). The Theory of Planned Behavior Organizational Behavior And Human Decision Processes, 50, 179-211

Almana, A. M., & Mirza, A. A. (2013). The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions International Journal of Computer Applications, 82(9), 23-31.

Bellini, S., Cardinali, M. G., & Grandi, B. (2017). A structural equation model of impulse buying behaviour in grocery retailing. Journal of Retailing and Consumer Services 36, 164-171.

Bigi, A., Bonera, M., & Corvi, E. (2018). Cultural Differences and Different Stimuli for Online Purchasing Intention World Journal of Social Sciences, 8(3), 171-187.

Blanca Herna ´ndez, ´nez, J. J., & M. Jose ´ Martı ´n. (2011). 2011, Age, gender and income: do they really moderate online shopping behaviour. Online Information Review, 35(1), 113-133

Chan, T. K. H., Cheung, C. M. K., & Lee, Z. W. Y. (2017). The state of online impulsebuying research: A literature analysis. Information & Management, 54(2), 204-217.

Chaturvedi, S., Gupta, S., & Hada, D. S. (2016). Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan. International Review of Management and Marketing, 6(4), 935-943.

Chen, Y.-C., Shang, R.-A., Shu, C.-Y., & Lin, C.-K. (2015). The Effects of Risk and Hedonic Value on the Intention to Purchase on Group Buying Website: The Role of Trust, Price and Conformity Intention Universal Journal of Management, 3(6), 246-256.

Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research, 27(4), 772-785.

Ghazali, E., Soon, P. C., Mutum, D. S., & Nguye, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products Journal of Retailing and Consumer Services, 29, 154-163.

Guo, J., Wang, X., & Wu, Y. (2018). Emotion as a Signal of Product Quality: Exploring Its Effects on Purchase Decisions In Online Customer Reviews Association for Information Systems.

Homburg, C., Klarmann, M., & Schmitt, J. (2010). brands awarness in business market: when is it related to firm performance. Intern. J. of Research in Marketing, 27, 201-212.

Hu, P. J. H., Brown, S. A., Thong, J. Y. L., Chan, F. K. Y., & Tam, K. Y. (2008). Determinants of service quality and continuance intention of online services: The case of eTax. Journal of the American Society for Information Science and Technology.

Huang, S.-L., & Ku, H.-H. (2016). Brand Image Management For Nonprofit Organizations: Exploring The Relationships Between Websites, Brand Images And Donations. Journal of Electronic Commerce Research, 17(1), 80-96.

Huang, Y.-F., & Kuo, F.-Y. (2012). How impulsivity affects consumer decision-making in e-commerce. open overlay panel.

Icoz, O., Kutuk, A., & Icoz, O. (2018). Social media and consumer buying decisions in tourism: The case of Turkey. Revista de Turismo y Patrimonio Cultural, 16(4), 1051-1066.

Janita, M. S., & Miranda, F. J. ( 2013). Exploring Service Quality Dimensions In B2b E-Marketplaces Journal of Electronic Commerce Research, 14(4), 363-386.

Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review, 40(3), 310-330.

Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence & Planning, 33(3), 330 - 347

Liao, C., To, P.-L., Wong, Y.-C., Palvia, P., & Kakhki, M. D. (2016). The Impact Of Presentation Mode And Product Type On Online Impulse Buying Decisions. Journal of Electronic Commerce Research, 17(2), 157-168.

Liao, T.-H., & Keng, C.-J. (2014). Online Purchase Delay: The Roles Of Online Consumer Experiences. Journal of Electronic Commerce Research, 15(2).

Lim, Y. J., Osman, A., Salahuddin, S. N., Romled, A. R., & Abdullahe, S. (2016). Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention Procedia Economics and Finance 35, 401 - 410

Myung-Ja Kim, Chung, N., & Lee, C.-K. (2011). The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea Tourism Management 32, 32, 256-265.

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29(92-103).

Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2008). The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively. Information Systems Research, 20(1).

Qalati, S. A., Yuan, L. W., Iqbal, S., Hussain, R. Y., & Ali, S. (2019). Impact of Price on Customer Satisfaction; mediating role of Consumer Buying Behaviour in Telecom Sector. International Journal of Research, 06(4), 149-165.

Simarmata, J., RS, M., Keke, Y., & Panjaitan, F. (2016). The Airline Customer’s Buying Decision Through Online Travel Agent: A Case Study Of The Passengers Of Scheduled Domestic Airlines In Indonesia International Journal of Economics, Commerce and Management, IV(3), 335-349.

Turkyilmaza, C. A., Erdema, S., & Uslua, A. (2015). The Effects of Personality Traits and Website Quality on Online Impulse Buying Social and Behavioral Sciences 175, 98-105.

Visser, M., Gattol, V., & Helm, R. v. d. (2015). Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention Sustainability, 7, 8420-8436.

Wu, C.-S., Fei-FeiCheng, & C.Yen, D. (2008). The atmospheric factors of online storefront environment design: An empirical experiment in Taiwan. Information & Management.

Wu, I.-L. (2013). The antecedents of customer satisfaction and its link to complaint intentions in online shopping. International Journal of Information Management, 33(1), 166-176.

Zhou, H., & Gu, Z. (2015a). The Effect of Different Price Presentations on Consumer Impulse Buying Behavior: The Role of Anticipated Regret American Journal of Industrial and Business Management, 5, 27-36

Zhou, H., & Gu, Z. (2015b). The Effect of Different Price Presentations on Consumer Impulse Buying Behavior: The Role of Anticipated Regret. American Journal of Industrial and Business Management, 5, 27-36


Refbacks

  • There are currently no refbacks.