Analisis Faktor Hospitaliti Masyarakat Terhadap Wisatawan di Kawasan Kota Bogor

Resista Vikaliana

Abstract


Bogor city has a natural phenomenon as a tourist destination. Therefore, until now when entering the holiday period, Bogor City is always crowded by tourists. To promote tourism in the city of Bogor, it is necessary necessary facilities that can support such as hospitality industry. The existence of hospitality industry in the city of Bogor becomes a very big attraction for tourists both for the purpose of seeking entertainment or for business purposes. Based on information obtained by tourists on the existence of tourist destinations in the city of Bogor, the tourists are interested to travel by spending time and money to satisfy curiosity.This research is conducted to learn more with the formulation of the problem as the factors of what hospitals can satisfy tourists who visit the city of Bogor?

The research approach used in this research is quantitative approach. While this type of research is descriptive research. Descriptive research aims to describe or describe a research object.Technique of taking data using primary and secondary data. Primary data were taken using questionnaire. Questionnaires were distributed to 100 travelers with sampling technique of cluster sampling, at Bogor Botanical Garden object, Taman Hat / Taman Ade Irma Suryani and Suryakencana Culinary Tour. Data were analyzed using factor analysis.

Based on the result of the research, it can be concluded that of the 24 most influential community hospital factors on tourist visit in Bogor City can be grouped into 7 components or variables.

 


Keywords


community hospitaliti, tourist visit, City of Bogor

Full Text:

PDF

References


Assauri, Sofyan. 2002. Manajemen Pemasaran : Dasar, Konsep dan Strategi. Cet : 6 Ed 1. Jakarta: Rajagrafindo Persada.

Dutka, Alan. 1997. AMA Hand book for Customer Satisfaction. NTC Business Book. Lincolnwood, Illinois.

Gerson, F. Richard. 2004, Mengukur Kepuasan Pelanggan. PPM. Jakarta.

Ghozali, Imam. 2000. Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Ketiga. Solo : Badan Penerbit Universitas Diponegoro.

Goeldner, Charles & Ritchie, J.R. Brent. (2012). Tourism Principles,

Practices, Philosopies. 12th Edition. John Wiley & Sons,Inc. New Jersey. USA

Husein, Umar. 2003, Metode Riset Perilaku Konsumen Jasa, Jakarta : PT. Gramedia Pusaka Utama.

Kotler, Phillip & Keller, Kevin L. (2009). Manajemen Pemasaran Edisi Ketiga Belas. Penerbit Erlangga. Jakarta

Schiffman, Leon & Kanuk, L,Leslie.(2008).Perilaku Konsumen 7th Edition. PT. Indeks. Jakarta

Simamora, Bilson.(2002). Panduan Riset Perilaku Konsumen. Penerbit PT. Gramedia Pustaka Utama. Jakarta

Supranto. 1997. Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar. Jakarta : PT. Rineka Cipta.

Susiyana, Anita Oktarini. 2008.Spirit Publik. Analisis Segmentasi dan Loyalitas Merek dari Pelanggan Telepon selular Berbasis CDMA. Vol.2 No.1. April 2008. Hal 1-6.

Tjiptono, Fandy. 1997. Total Quality Service. Jakarta : Gramedia.

Tjiptono, Fandy. 2002. Strategi Pemasaran.Edisi Kedua. Yogyakarta :

Andi Offset.Yusuf, Muhammad Affandi. 2007. ”Faktor yang Mempengaruhi Konsumen Dalam Membeli Kartu Perdana”. Skripsi. Depok: FE UG Depok.

Situs Internet Rujukan :

http://aboutandri.blogspot.com/2005/10/perang-bisnis-seluler-belum-selesai.html

http://hafidzuddin-wordpress.com/

http://elibrary.mb.ipb.ac.id/gdl.php?mod=browse&op=read&id=mbipb-12312421421421412-anitaoktar-541

http://bogor.tribunnews.com/2017/03/05/punya-potensi-besar-promosi-pariwisata-kota-bogor-kurang-maksimal Minggu, 5 Maret 2017 15:39




DOI: https://doi.org/10.31334/bijak.v14i2.16

DOI (PDF): https://doi.org/10.31334/bijak.v14i2.16.g15

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Majalah Ilmiah Bijak

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

MAJALAH ILMIAH BIJAK

ISSN 1411-0830 (Media Cetak) 2621-749X (Media Online)
Email :  bijakjournal@gmail.com / jurnal.bijak@stiami.ac.id
Website: http://ojs.stiami.ac.id/index.php/bijak/index

 

View My Stats

 

 

INDEKS BY: