PENGARUH KERELASIAN PEMASARAN DAN CITRA PERGURUAN TINGGI TERHADAP KEPERCAYAAN MAHASISWA PROGRAM DIPLOMA PADA SEKOLAH TINGGI ILMU ADMINISTRASI MANDALA INDONESIA DI JAKARTA

Authors

  • Nur Fitri Rahmawati Institut Ilmu Sosial dan Manajemen Stiami

DOI:

https://doi.org/10.31334/bijak.v13i1.317

Keywords:

Relationship Marketing, College’s Image, Trust

Abstract

This study was conducted to determine relationship marketing , imagery STIAMI college diploma program in Jakarta , Diploma Student’s Trust   and also   determine how much influence of relationship marketing and college’s image partially and simultaneously on Diploma Student’s trust at STIAMI Jakarta.

The population was STIAMI’s Diploma Student, amounting to 465 people and the researcher takes 117 among af the population be the sample. Each respondent was given a total of 32 questions using a Likert scale.

The results of this study indicate that relationship marketing gives the positive influence and significant to the Diploma student’s trust, college’s image gives positive and significant impact to the Diploma student’s trust.

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Published

2016-03-31

Issue

Vol. 13 No. 1: march 2016

Section

Articles

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