ANALISIS PENGARUH BAURAN PRODUK TERHADAP MOTIVASI KUNJUNGAN WISATAWAN (STUDI KASUS MUSEUM TEKSTIL, JAKARTA)

Rustini Rustini

Abstract


There were few studies concerning product mix. The research object of this study was Museum Textile Jakarta, where researcher was enthusiastic to observe the influence of product mix towards motivation of tourists visit. The research showed the researcher desire as well to museum tourism which Indonesian did not interest much to visit them, it was contrary with European for instance. Hopefully, this research was able to enhance Indonesian motivation to love more museum world thus coming to visit them eventually. The research reviewed 5 product mix variables (X), i.e., Type, Quality, Packaging, Positioning and Service and 2 motivation variables (Y), i.e., push factors and pull factors. From Stepwise method, result obtained was the most influence variable of X variable towards Y variable was Packaging.


Keywords


Product Mix, Type, Quality, Packaging, Positioning, Service, Push Factors and Pull Factors.

Full Text:

PDF

References


Book:

Bull, A. (1995). The Economics of Travel and Tourism. Longman Australia Pty Ltd, Australia.

Cravens, David W. (1994). Pemasaran Strategis. Jilid 2 edisi keempat. Dialihbahasakan oleh Lina Salim, M.B.A. Jakarta: Penerbit Erlangga.

Ferdinand, A, (2005). Structural Equation Modelling dalam Penelitian Manajemen. Semarang: BP UNDIP.

Kotler, P. (1995). Manajemen Pemasaran, Analisis, Perencanaan, Implementasi dan Pengendalian. Dialihbahasakan oleh Ancella Anitawati Hermawan SE, MBA. Buku I Edisi VIII. Jakarta.

Kotler, P., Ang, Swee A., Leong, Siew M., and Tan, Chin T. (1999). Managing Product Lines, Brands, and Packaging. Second Edition. Singapore: Pearson Education, Pte. Ltd..

Kotler, P, Bowen, John T., and Makens, James C. (2006). Marketing for Hospitality and Tourism. Fourth Edition. New Jersey: Pearson Education, Inc.

Kusmayadi dan Sugiarto, E. (2000). Metodologi dalam Bidang Kepariwisataan. Jakarta: PT Gramedia Pustaka Utama.

Mason, P. (2006). Tourism Impacts, Planning and Management. Oxford: Elsevier Butterworth-Heinemann.

Medlik, S. (1991). Managing Tourism. Oxford: Elsevier Buttenworth-Heinemann.

Robbins, Stephen P. and Judge, Timothy A. (2007). Organizational Behavior. Twelfth Edition. New Jersey: Pearson Education, Inc.

Setiawinata, A.B. (2007). Tourism Research. Jakarta: Pustaka Mandiri.

Simamora, B. (2003). Memenangkan Pasar, Jakarta: PT Gramedia Pustaka Utama.

Stanislaus, S. Uyanto, P. D. (2006). Pedoman Analisis Data dengan SPSS. Yogyakarta: Graha Ilmu.

Supranto, J. (2004). Analisis Multivariat, Arti & Interpretasi. Jakarta: PT Rineka Cipta.

Swarbrooke, J. (1996). Marketing Tourism, Hospitality, and Leisure in Europe. London: International Thomson Business Press.

Veal, A.J. (2006). Research Methods for Leisure and Tourism a Practical Guide. United Kingdom: Pearson Education Limited.

Yoeti, Oka A. (1996). Pengantar Ilmu Pariwisata. Bandung: Penerbit Angkasa.

Yoeti, Oka A. (1996). Pemasaran Pariwisata Terpadu. Bandung: Penerbit Angkasa.

Yoeti, Oka A. (2006). Pariwisata Budaya: Masalah dan Solusinya. Jakarta: PT. Pradnya Paramita.

Journal

Crompton, J.L. (1979). Motivations of Pleasure Vacation. Annals of Tourism Research, 6, p. 408-424.

Dann, G. M. S. (1977). Anomie, Ego-Enhancement in Tourism. Annals of Tourism Research 4 (4), p. 184-194.

Dann, G. M. S. (1981). Tourist Motivation: an Appraisal. Annals of Tourism Research 8 (2), p. 189-219.

Fronvile, C. L. (1985). Marketing for Museums: for-Profit Techniques in the Nonprofit World. The Journal of Curator, 28/3.

Iso-Aloha, S. (1982). Toward a Social Psychology Theory of Tourism Motivation. Annals of Tourism Research, 12, p. 256-262.

Kotler, N. and Kotler, P. (2000). Can Museums be All Things to All People?: Missions, Goals, and Marketing’s Role. The Journal of Museum Management and Curatorship, Vol. 18, No. 3 p. 271-287.

McGehee, N. G., Loker-Murphy, L., and Uysal, M. (1996). The Australian International Pleasure Travel Market: Motivations from a Gendered Perspective. The Journal of Tourism Studies, 7(1), p. 45-47.

Prentice, R.C. (1995). Tourism as Experience, Tourist as Consumers, Insight and Enlightenment. Inaugural Lecture Queen Margaret College, Edinburgh, p. 55.

Schouten, F. (1995). Improving Visitor Care in Heritage Attractions. Journal of Tourism Management, Vol. 16 No. 4, p, 259-261.

Uysal, M. and Hagan, L.R. (1993). Motivation of Pleasure to Travel and Tourism. In M. A. Khan, M.D. Olsen, nad T. Var (Eds.), VNR’S Encyclopedia of Hospitality and Tourism, p. 798-810.

Yoon, Y. and Uysal, M. (2005). an Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: a Structural Model. Journal of Tourism Management, Vol 26, p. 45-56.

Skripsi/Tesis

Gunawan, Eka W. (2009). Pengaruh Program Acara Wisata Kuliner Terhadap Motivasi Khalayak dalam Melakukan Wisata Kuliner (Studi Kasus Pada Program Acara Wisata Kuliner Di Trans TV). Tesis pada Program Pascasarjana Universitas Sahid, Jakarta.

Rifdaleni. (2008). Analisis Pengaruh Produk dan Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Pengunjung (Study Kasus Museum Balaputera Dewa Palembang). Tesis pada Program Pascasarjana Universitas Sahid, Jakarta.

Setiasih, Y. 2003. Strategi Bauran Produk (Product Mix) dalam Upaya Meningkatkan Kepuasan Pengunjung di Dunia Fantasi – Ancol. Tesis pada Program Pascasarjana Universitas Sahid, Jakarta.

Sihombing, C.M. (2002). Analisis SWOT Strategi Pemasaran Museum Kebangkitan Nasional dalam Usaha Meningkatkan Jumlah Pengunjung Museum. Tesis pada Program Pascasarjana Universitas Sahid, Jakarta.

Sulistyowati, R. (2008). Analisis Pengaruh Destinasi Heritage Terhadap Kepuasan Wisatawan Di Taman Fatahillah Kawasan Cagar Budaya Kotatua Jakarta. Tesis pada Program Pascasarjana Universitas Sahid, Jakarta.

Dokumen Internal

Badan Pusat Statistik Propinsi DKI Jakarta. (2008). Diolah oleh Dinas Pariwisata Jakarta.

Departemen Kebudayaan dan Pariwisata RI. (2006). Pengolahan Data Pusat Data dan Informasi Departemen Kebudayaan dan Pariwisata, Jakarta.

Dinas Kebudayaan dan Permuseuman Propinsi DKI Jakarta. (2007). Materi Komunikasi, Informasi, Edukasi Tentang Museum Tekstil. UPT Museum Tekstil, Jakarta.

Pemerintah Daerah Khusus Ibukota Jakarta. (1976). Museum Tekstil Indonesia. Perpustakaan Museum Tekstil, Jakarta.

Brosur

Dinas Kebudayaan dan Permuseuman Propinsi DKI Jakarta. 2004. Museum Tekstil. Jakarta.




DOI: https://doi.org/10.31334/bijak.v13i1.49

DOI (PDF): https://doi.org/10.31334/bijak.v13i1.49.g43

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Majalah Ilmiah Bijak

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

MAJALAH ILMIAH BIJAK

ISSN 1411-0830 (Media Cetak) 2621-749X (Media Online)
Email :  bijakjournal@gmail.com / jurnal.bijak@stiami.ac.id
Website: http://ojs.stiami.ac.id/index.php/bijak/index

 

View My Stats

 

 

INDEKS BY: