Atmaja, Dodi Ria, Universitas Esa Unggul, Jakarta, Indonesia

• Vol 20, No 2: September 2023 - Articles
  The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop
  Abstract  PDF
• Vol 21, No 2: September 2024 - Articles
  The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry
  Abstract  PDF