Vol 21, No 2

September 2024

Table of Contents

Articles

Supervisor Support on Job Satisfaction and Employee Turnover Intention
Siti Mariam, Samuel J. Sinaga
PDF
207-220
The Influence of Social Media Instagram @Coummuterline on Sales of Multi Trip Cards (KMT) at PT. Indonesian Commuterline Train
Yuli Evitha, Cindy Maulindra Hidayat
PDF
221-237
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement
Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes
PDF
238-251
Improving Employee Performance Through the Role of Employee Trust by Considering Employee Engagement and Organizational Culture
Rahmad Hartono, Soerjanto Soerjanto
PDF
252-259
Impact of Sales Force and Training Hours on Sales Performance: A Case Study of PT. X's Retail Department
Igor Yotapditya, Mentiana Sibarani
PDF
260-272
Personal Selling Communication Strategy of Oemah Tahu Purwokerto for Increasing Brand Awareness Through Entrepreneurial Tourism Program
Hanifah Nur Aliyyah, Ade Tuti Turistiati, Rida Purnama Sari
PDF
273-285
Strategy of Building Teamwork Toward an Adaptive Organization in The Vuca Era
Dingot Hamonangan Ismail, Joko Nugroho
PDF
286-294
Analysis of A Government – Owned Airline’s Organizational Culture in Improving Flight Services
Diana Prihandini, Ricky Marjuan, Krishantoro Krishantoro
PDF
295-302
Effect of Gender in MGA (Multi Group Analysis) on Nano Influencer Relationship on Buying Decisions
Tedy Ardiansyah, Nurjanah Nurjanah, Dewi Purwaningsih, Rahmawati Hasan
PDF
303-314
Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City
Riky Gilang Prayoga
PDF
315-321
Assesstment of Working Capital in the Plantation Sector Based on ROI, ROA and ROE Management Analysis
Lenawati Haryanto, Fransiska Rosa Mastina
PDF
322-334
The Influence of Organizational Culture and Motivation on Teacher Performance at SMK Nusa Bangsa, Jampang Parung, Kemang, Bogor Regency
Mulyana Gustira Putra
PDF
335-344
Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services
Salsa Dwi Fortuna, Sry Wahyuny Mustafa, Mustafa Muhani
PDF
345-355
Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Badan Pendapatan Daerah (Bapenda) Kabupaten Toraja Utara
Seltiyana Payung, Rati Pundissing, Chrismesi Pagiu
PDF
356-368
Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District
Tri Wahyu Lestari, Nurjaya Nurjaya, Wentri Merdiani, Aditya Nova Putra, Nur Ainiyah Dini Rizky
PDF
369-380
Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method
Yelita Anggiane Iskandar, Muhammad Fajar Ikhlas, Werdaningtyas Evivani Hartono, Hafidz Al Afdiyan, Alfi Mubarak
PDF
381-389
The Effect of Compensation and Work Discipline on Employee Performance at PT. Langgeng Baja Pratama in Bekasi Regency
Mohamad Razab Iryadana
PDF
390-398
The Dominant Indicator in The Model of Strengthening the "Akhlak" Culture Through Servant Leadership: The Case of Indonesian State-Owned Enterprises (SOEs)
Yusuf Arifin
PDF
399-407
Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang
Urika Urika, Lona Novian
PDF
408-415
The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry
Dodi Ria Atmaja, Achmad Zaidan Atsir
PDF
416-423
Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia
Heri Erlangga, Tita Setiawati, Farid Riadi, Ida Hindarsah, Dini Riani
PDF
424-432
Digital Marketing Strategies in the Era of Industry 4.0 in Leveraging Data to Enhance Customer Engagement
Yossy Wahyu Indrawan
PDF
433-440
Impact of Motivation and Tenure on Lecturer Competence and Performance
Hamsinah Hamsinah
PDF
441-457
Ikhtiar: Fostering Youth Entrepreneurship Through Empowering Student Ventures
Antoni Ludfi Arifin, Joko Nugroho, Warcito Warcito
PDF
458-467