Vol. 21 No. 2: September 2024

Articles

• Supervisor Support on Job Satisfaction and Employee Turnover Intention

  Siti Mariam, Samuel J. Sinaga

  207-220

  • PDF

• The Influence of Social Media Instagram @Coummuterline on Sales of Multi Trip Cards (KMT) at PT. Indonesian Commuterline Train

  Yuli Evitha, Cindy Maulindra Hidayat

  221-237

  • PDF

• The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement

  Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes

  238-251

  • PDF

• Improving Employee Performance Through the Role of Employee Trust by Considering Employee Engagement and Organizational Culture

  Rahmad Hartono, Soerjanto Soerjanto

  252-259

  • PDF

• Impact of Sales Force and Training Hours on Sales Performance: A Case Study of PT. X's Retail Department

  Igor Yotapditya, Mentiana Sibarani

  260-272

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• Personal Selling Communication Strategy of Oemah Tahu Purwokerto for Increasing Brand Awareness Through Entrepreneurial Tourism Program

  Hanifah Nur Aliyyah, Ade Tuti Turistiati, Rida Purnama Sari

  273-285

  • PDF

• Strategy of Building Teamwork Toward an Adaptive Organization in The Vuca Era

  Dingot Hamonangan Ismail, Joko Nugroho

  286-294

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• Analysis of A Government – Owned Airline’s Organizational Culture in Improving Flight Services

  Diana Prihandini, Ricky Marjuan, Krishantoro Krishantoro

  295-302

  • PDF

• Effect of Gender in MGA (Multi Group Analysis) on Nano Influencer Relationship on Buying Decisions

  Tedy Ardiansyah, Nurjanah Nurjanah, Dewi Purwaningsih, Rahmawati Hasan

  303-314

  • PDF

• Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City

  Riky Gilang Prayoga

  315-321

  • PDF

• Assesstment of Working Capital in the Plantation Sector Based on ROI, ROA and ROE Management Analysis

  Lenawati Haryanto, Fransiska Rosa Mastina

  322-334

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• The Influence of Organizational Culture and Motivation on Teacher Performance at SMK Nusa Bangsa, Jampang Parung, Kemang, Bogor Regency

  Mulyana Gustira Putra

  335-344

  • PDF

• Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services

  Salsa Dwi Fortuna, Sry Wahyuny Mustafa, Mustafa Muhani

  345-355

  • PDF

• Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Badan Pendapatan Daerah (Bapenda) Kabupaten Toraja Utara

  Seltiyana Payung, Rati Pundissing, Chrismesi Pagiu

  356-368

  • PDF

• Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District

  Tri Wahyu Lestari, Nurjaya Nurjaya, Wentri Merdiani, Aditya Nova Putra, Nur Ainiyah Dini Rizky

  369-380

  • PDF

• Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method

  Yelita Anggiane Iskandar, Muhammad Fajar Ikhlas, Werdaningtyas Evivani Hartono, Hafidz Al Afdiyan, Alfi Mubarak

  381-389

  • PDF

• The Effect of Compensation and Work Discipline on Employee Performance at PT. Langgeng Baja Pratama in Bekasi Regency

  Mohamad Razab Iryadana

  390-398

  • PDF

• The Dominant Indicator in The Model of Strengthening the "Akhlak" Culture Through Servant Leadership: The Case of Indonesian State-Owned Enterprises (SOEs)

  Yusuf Arifin

  399-407

  • PDF

• Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang

  Urika Urika, Lona Novian

  408-415

  • PDF

• The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry

  Dodi Ria Atmaja, Achmad Zaidan Atsir

  416-423

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• Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia

  Heri Erlangga, Tita Setiawati, Farid Riadi, Ida Hindarsah, Dini Riani

  424-432

  • PDF

• Digital Marketing Strategies in the Era of Industry 4.0 in Leveraging Data to Enhance Customer Engagement

  Yossy Wahyu Indrawan

  433-440

  • PDF

• Impact of Motivation and Tenure on Lecturer Competence and Performance

  Hamsinah Hamsinah

  441-457

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• Ikhtiar: Fostering Youth Entrepreneurship Through Empowering Student Ventures

  Antoni Ludfi Arifin, Joko Nugroho, Warcito Warcito

  458-467

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• Financial Performance Assessment of A Bank: An Analysis of Financial Ratio at PT Bank Pembangunan Daerah Papua Period 2018-2022

  Pendison Murib, Heri Susanto, Eha Hasni Wahidhani

  468-475

  • PDF