Penggunaan Status Whatsapp Sebagai Digital Marketing Warga Kecamatan Medan Satria Bekasi Di Era New Normal
DOI:
https://doi.org/10.31334/lugas.v5i1.1559Keywords:
WhatsApp Status, Social Media, Digital Marketing, New NormalAbstract
Social media can be used as one of the digital marketing media that is quite effective in business activities in all lines, including small home businesses during the Covid-19 pandemic and the PSBB policy that changes new lives (new normal). It is important to note that each social media has its own characteristics. For this reason, digital marketing efforts through social media need to be designed and adapted to the characteristics of each social media first. This study aims to analyze the advantages and disadvantages of using WhatsApp status as a digital marketing medium. Using a qualitative approach with a phenomenological approach. The subjects of this research are residents of Medan Satria Bekasi District, while the object of this research is WhatsApp status which has various supporting features as a digital marketing media. The results of the study conclude that although there are many conveniences and advantages that residents of Medan Satria District can take advantage of using WhatsApp Status as a digital marketing medium, also has drawbacks that need special attention if you want your business to develop and achieve greater profits. Thus, if you want to do massive marketing activities, then WhatsApp Status is not the right choice.
References
. Arianto, Bambang. (2020). Pengembangan UMKM Digital di Masa Pandemi Covid-19, Jurnal Administrasi Bisnis, Vol 6 No 2.
. Arikunto, Suharsimi. (2013). Prosedur Penelitian Suatu Pendekatan Praktik, Edisi Revisi. Jakarta: Rineka Cipta.
. Augustinah, Fedianty dan Widayati. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong di Kabupaten Sampang. DIALEKTIKA Jurnal Ekonomi dan Ilmu Sosial, Vol. 4, No. 2.
. Chaffey, D., & Ellis-Chadwick, F. (2016). Digital Marketing: Strategy, Implementation and Practice (6th ed.), Pearson
. Dijk, Van. (2013). The Network Society, London, SAGE Publications.
. Hartono. (2012). PAIKEM; Pembelajaran Aktif, Inovatif, Kreatif, Efektif, dan Menyenangkan. Pekanbaru: Zanaf.
. Hendriyani, Chandra dkk. (2020). Analisis Penggunaan WhatsApp Business untuk Meningkatkan Penjualan dan Kedekatan dengan Pelanggan di PT. Saung Angklung Ujo. Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, Vol. 5 No. 2.
. Hootsuite (We are Social), 2019, Indonesian Digital Report 2019
. Kaplan, Andreas dan Michael HaenLein. (2010). User Of the World, Unite! The Challenges and Opportunities Of Social Media, Kelley School of Business, Business Horizon, Vol. 53, No. 1.
. Mujib, Abdul. (2015). Pendekatan Fenomenologi dalam Studi Islam, Al-Tadzkiyyah. Jurnal Pendidikan Islam, Vol. 6.
. Pakuningjati, Anindita Lintang. (2015). Pengelolaan Media Sosial dalam Mewujudkan Good Governance. Yogyakarta, Universitas Gadjah Mada.
. Pranajaya & Hendra Wicaksono. (2017). Pemanfaatan Aplikasi WhatsApp (WA) Di Kalangan Pelajar (Studi kasus Di MTs Al Muddatsiriyah dan MTs Jakarta Pusat. Prosiding SNaPP2017 Sosial, Ekonomi, Dan Humaniora, Vol 7, No.1.
. Sasongko, Dimas dkk. (2020). Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung, Jurnal Ilmiah Pangabdhi, Vol. 6. No. 2.
. Septiningrum, Liana Dwi. (2021). Manajemen Strategi Untuk Meningkatkan Penjualan Food And Beverage Di Era Pandemi Covid 19. JURNAL ILMIAH MANAJEMEN BISNIS DAN INOVASI UNIVERSITAS SAM RATULANGI, Vol.8, No.1.
. Susanto, GM. (2017). The Power of Digital Marketing. Jakarta: Elex Media Komputindo.
. Trisnani. (2017). Pemanfaatan WhatsApp sebagai Media Komunikasi dan Kepuasan Dalam Penyampaian Pesan. Jurnal Komunikasi, Media Dan Informatika, Vol.6.
. Wati, Andy Prasetyo, Jefry Aulia Martha dan Aniek Indrawati. (2020). Peningkatan Keterampilan Pemasaran Melalui Pelatihan Whatsapp Business Pada UMKM. Dedication: Jurnal Pengabdian Masyarakat, Vol. 4, No. 2.
. Zebua, Damara Dinda Nirmalasari dan Lasmono Tri Sunaryanto. (2021). Platform Digital sebagai Alternatif Bertahan di Era Pandemi Covid-19 bagi Pelaku Usaha Pertanian, Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, Vol.7, No.1.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in LUGAS Jurnal Komunikasi, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, LUGAS Jurnal Komunikasi permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and LUGAS Jurnal Komunikasion distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. LUGAS Jurnal Komunikasi will not be held liable for anything that may arise due to the author(s) internal dispute. LUGAS Jurnal Komunikasi will only communicate with the corresponding author.
5.Miscellaneous
LUGAS Jurnal Komunikasi will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. LUGAS Jurnal Komunikasi editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.