Komodifikasi Sharenting Sebagai Dampak Perkembangan Teknologi: Studi Akun YouTube Chelzea Nail

Adi Utomo


The practice of sharenting is quite common carried out by parents in almost all countries. While this trend is thought to help improve children's information and representation, sharenting can be problematic. Unfortunately, many parents still don't take it as a concern. Other ethical issues related to sharing are also greatly strengthened when the self-representation process is commodified into a business. Using a descriptive-qualitative method with reference to commodification theory, this study explores the process of commodifying sharenting on Chelzea Nail's YouTube account. The results of the study show that the practice of sharenting commodification is found on Chelzea Nail's YouTube account, where almost all of the videos shown are videos of Chelzea Verhoeven and Nail Fadhly (account owners) with a child named Kiano. The form of commodification proposed by Vincent Mosco—namely the commodification of content, audiences, and workers—is also seen in the account activity.


Sharenting; Commodification; Representation; Social Media; Technology

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DOI: https://doi.org/10.31334/lugas.v6i1.2157


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