Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Nilai Nasabah Terhadap Kepuasan Nasabah Pada PT. Bank Mandiri Kantor Cabang Kemang Pratama Bekasi
DOI:
https://doi.org/10.31334/qc0qbe46Abstrak
This study aims to test and analyze the effect of Service Quality, Product Quality and Customer Value on Customer Satisfaction. The sample in this study was taken by using probability sampling data collection methods. technique of determining the sample using Associative, which means that it is a technique of determining the sample with certain considerations. The number of samples used was 100 respondents. The data obtained was analyzed using multiple linear regression analysis techniques (multiple linear regression) through the Statistical Package for the Social Science (SPSS) software version 23. The results showed that: Service Quality, Product Quality and Customer Value have a significant partial and simultaneous effect on Customer Satisfaction.
Keywords: Service Quality; Product Quality; Customer Value; Customer Satisfaction.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Abiwara : Jurnal Vokasi Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Abiwara : Jurnal Vokasi Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Abiwara : Jurnal Vokasi Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Abiwara : Jurnal Vokasi Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Abiwara : Jurnal Vokasi Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. Abiwara : Jurnal Vokasi Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
Abiwara : Jurnal Vokasi Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Abiwara : Jurnal Vokasi Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
