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Home > Vol 21, No 2

Vol 21, No 2: September 2024

Table of Contents

Articles

Supervisor Support on Job Satisfaction and Employee Turnover Intention Siti Mariam, Samuel J. Sinaga

PDF 207-220

The Influence of Social Media Instagram @Coummuterline on Sales of Multi Trip Cards (KMT) at PT. Indonesian Commuterline Train Yuli Evitha, Cindy Maulindra Hidayat

PDF 221-237

The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement Lalu Aswadi Jaya, Parlagutan Silitonga, Sigit Dani Nugroho, Victor T. Reyes

PDF 238-251

Improving Employee Performance Through the Role of Employee Trust by Considering Employee Engagement and Organizational Culture Rahmad Hartono, Soerjanto Soerjanto

PDF 252-259

Impact of Sales Force and Training Hours on Sales Performance: A Case Study of PT. X's Retail Department Igor Yotapditya, Mentiana Sibarani

PDF 260-272

Personal Selling Communication Strategy of Oemah Tahu Purwokerto for Increasing Brand Awareness Through Entrepreneurial Tourism Program Hanifah Nur Aliyyah, Ade Tuti Turistiati, Rida Purnama Sari

PDF 273-285

Strategy of Building Teamwork Toward an Adaptive Organization in The Vuca Era Dingot Hamonangan Ismail, Joko Nugroho

PDF 286-294

Analysis of A Government – Owned Airline’s Organizational Culture in Improving Flight Services Diana Prihandini, Ricky Marjuan, Krishantoro Krishantoro

PDF 295-302

Effect of Gender in MGA (Multi Group Analysis) on Nano Influencer Relationship on Buying Decisions Tedy Ardiansyah, Nurjanah Nurjanah, Dewi Purwaningsih, Rahmawati Hasan

PDF 303-314

Influence of Brand Image, Price and Product Quality on Honda Product Purchasing Decisions Vario motorbike in Tangerang City Riky Gilang Prayoga

PDF 315-321

Assesstment of Working Capital in the Plantation Sector Based on ROI, ROA and ROE Management Analysis Lenawati Haryanto, Fransiska Rosa Mastina

PDF 322-334

The Influence of Organizational Culture and Motivation on Teacher Performance at SMK Nusa Bangsa, Jampang Parung, Kemang, Bogor Regency Mulyana Gustira Putra

PDF 335-344

Factors Influencing Customer Satisfaction With Demand for Make Up Artist (MUA) Services Salsa Dwi Fortuna, Sry Wahyuny Mustafa, Mustafa Muhani

PDF 345-355

Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Badan Pendapatan Daerah (Bapenda) Kabupaten Toraja Utara Seltiyana Payung, Rati Pundissing, Chrismesi Pagiu

PDF 356-368

Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District Tri Wahyu Lestari, Nurjaya Nurjaya, Wentri Merdiani, Aditya Nova Putra, Nur Ainiyah Dini Rizky

PDF 369-380

Logistics Cost Analysis in Fish Supply Chain in West Sumatra Using Activity-based Costing Method Yelita Anggiane Iskandar, Muhammad Fajar Ikhlas, Werdaningtyas Evivani Hartono, Hafidz Al Afdiyan, Alfi Mubarak

PDF 381-389

The Effect of Compensation and Work Discipline on Employee Performance at PT. Langgeng Baja Pratama in Bekasi Regency Mohamad Razab Iryadana

PDF 390-398

The Dominant Indicator in The Model of Strengthening the "Akhlak" Culture Through Servant Leadership: The Case of Indonesian State-Owned Enterprises (SOEs) Yusuf Arifin

PDF 399-407

Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang Urika Urika, Lona Novian

PDF 408-415

The Impact of Brand Attitude on Brand Image and Equity in The Indonesian Outdoor Industry Dodi Ria Atmaja, Achmad Zaidan Atsir

PDF 416-423

Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia Heri Erlangga, Tita Setiawati, Farid Riadi, Ida Hindarsah, Dini Riani

PDF 424-432

Digital Marketing Strategies in the Era of Industry 4.0 in Leveraging Data to Enhance Customer Engagement Yossy Wahyu Indrawan

PDF 433-440

Impact of Motivation and Tenure on Lecturer Competence and Performance Hamsinah Hamsinah

PDF 441-457

Ikhtiar: Fostering Youth Entrepreneurship Through Empowering Student Ventures Antoni Ludfi Arifin, Joko Nugroho, Warcito Warcito

PDF 458-467