Analisis Implementasi Program Corporate Social Responsibility PT Mesin Isuzu Indonesia Dalam Meningkatkan Kebermanfaatan Bagi Masyarakat Kota Bekasi
DOI:
https://doi.org/10.31334/d40rae64Abstrak
Corporate Social Responsibility (CSR) merupakan bagian penting dari tata kelola perusahaan yang bertanggung jawab secara sosial. PT Mesin Isuzu Indonesia, sebagai perusahaan manufaktur otomotif, telah mengimplementasikan berbagai program CSR yang menyasar bidang pendidikan, kesehatan, ekonomi, dan lingkungan di Kota Bekasi. Penelitian ini bertujuan untuk mengevaluasi implementasi program CSR perusahaan dan menilai sejauh mana kebermanfaatan yang dihasilkan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teori implementasi Van Meter dan Van Horn serta teori keberlanjutan. Hasil penelitian menunjukkan bahwa program CSR telah memberikan kontribusi positif bagi masyarakat, namun masih terdapat tantangan dalam hal pelibatan masyarakat dan sistem evaluasi. Penelitian ini merekomendasikan penguatan koordinasi, digitalisasi sistem monitoring, serta pelibatan aktif pemangku kepentingan lokal untuk keberlanjutan program CSR.
Kata Kunci: CSR; Implementasi; Kebermanfaatan; Masyarakat; Isuzu; Bekasi
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