Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Menginap di Park Hotel Jakarta
DOI:
https://doi.org/10.31334/jd.v2i2.1412Keywords:
Product Quality, Price, Customer`s Stay Decision, Park Hotel,Abstract
This research was aimed to analyze the influence of product quality and price on the costumer’s stay decision. The population in this research was Park Hotel’s Jakarta customer. The samples were determined based on accidental sampling method technique. Data were collected by using questionnaires, there were 100 questionnaires distributed in Park Hotel’s Jakarta customer who stay between December 2019 – January 2020. Data were processed using multiple regression analysis supported by SPSS v.22 for windows. The result of this research showed that in costumer stay decision and simultaneously product quality and price have effect on Costumer Stay Decision, with the statistic of product quality (X1) affect the decision to stay (Y) at Park Hotel Jakarta, with the ability of the variable quality of the product to explain the stay decision of 6.03%. Price (X2) affects the stay decision (Y) at Park Hotel Jakarta, with the variable price ability to explain the stay decision of 6.62%. Product Quality (X1) and Price (X2) combined simultaneously found that there was a real influence of the three variables simultaneously to determine the decision to stay (Y) at Park Hotel Jakarta with a contribution of 24.01%.References
Amstrong, Kottler. 1997. Prinsip-Prinsip Pemasaran, Erlangga, Jakarta.
Buchari Alma., 2016. Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta.
Ghozali, Imam. 2016. Aplikasi Analisis Multivariete Dengan Program IBM SPSS 22. (Edisi 8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, Philip; Armstrong, Garry, 2008. Prinsip-prinsip Pemasaran. Jilid 1, Erlangga. Jakarta.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13 Jilid satu. Erlangga: Jakarta.
Lupiyoadi, Rambat. 2013. Manajemen Pemasaran Jasa Berbasis Kompetensi (Edisi 3). Jakarta: Salemba Empat.
Stanton, William J. 1989. Dasar-Dasar Pemasaran, terj.Y. Lamarto. Jakarta: Erlangga.
Sugiyono. 2013. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, CV.
Swastha, Basu dan Sukotjo, Ibnu. 2015. Pengantar Bisnis Modern. edisi 3. Liberty Yogyakarta. Yogyakarta.
Tjiptono, Fandy, 2008, Strategi Pemasaran, Edisi 3, ANDY: Yogyakarta.
Tjiptono, Fandy. 2014, Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian, Andi Offset, Yogyakarta.
William J. Shultz (dikutip dalam Alma, 2016: 2) Manajemen Pemasaran. Alfabeta. Bandung.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Destinesia : Jurnal Hospitaliti dan Pariwisata. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Destinesia : Jurnal Hospitaliti dan Pariwisata, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Destinesia : Jurnal Hospitaliti dan Pariwisata permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Destinesia : Jurnal Hospitaliti dan Pariwisata on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Destinesia : Jurnal Hospitaliti dan Pariwisata will not be held liable for anything that may arise due to the author(s) internal dispute. Destinesia : Jurnal Hospitaliti dan Pariwisata will only communicate with the corresponding author.
5.Miscellaneous
Destinesia : Jurnal Hospitaliti dan Pariwisata will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Destinesia : Jurnal Hospitaliti dan Pariwisata editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
