Pelayanan Tuan Rumah Homestay dalam Mendukung Pengembangan Pariwisata Berbasis Masyarakat (Community Based-Tourism) di Desa Wisata Wates Jaya, Kabupaten Bogor

Rustini Rustini

Abstract


During pandemic, people still want to take some vacation. Desa wisata
is an alternative of tourism destinations to go without connecting to many
people simultaneously. Spending time by staying at homestay is an
alternative way for tourists to do their vacations. The purpose of this
study was to know how the service of homestay’s host gave its support to
the development of community based-tourism in Desa Wisata Wates Jaya,
Kabupaten Bogor. This study was conducted by using Purposive
Sampling sample technique and descriptive-qualitative method which
will result in findings without the assistance of statistical procedure or
form of calculations in its analysis. The primary data of this study was
carried out through interviews and observation. While secondary data
was taken from various written sources and documentation. The theory
used was according to Zithaml dan Bitner (1996), that service has 5 (five)
aspects, namely reliability, assurance, tangible, empathy and
responsiveness. The result of this study could be concluded that the
service of homestay’s host in supporting the development of community
based-tourism in Desa Wisata Wates Jaya, Kabupaten Bogor was
considered still had lacks of the 5 aspects mentioned-above

Keywords


Service; Homestay; Community based-tourism

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DOI: https://doi.org/10.31334/jd.v3i1.1805

DOI (PDF): https://doi.org/10.31334/jd.v3i1.1805.g873

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