Efektifitas Promosi Staycation Hotel Menggunakan Digital Marketing dalam Mempertahankan Tingkat Hunian Kamar di Masa Pandemi Covid-19
DOI:
https://doi.org/10.31334/jd.v3i2.2078Keywords:
Digital Marketing, Purchase Decision, Marketing, Promotion,Abstract
Product promotion is one of the methods used by companies that aim to break the sales of products that have been produced. Promotion is a way to inform, refer, and remind consumers directly or indirectly about a product or brand being sold (Fitri, 2016). In addition to increasing product sales, promotions also have certain objectives, namely to convey information, position the product, and provide added value from the product.
Hotel Santika Indonesia makes staycation promotions as one of the superior products at all Santika Hotels in Indonesia. This product is expected to increase marketability during the COVID-19 pandemic which has reduced the room occupancy rate. With a promotion through good digital marketing, it will be able to increase the income of all Santika Hotels. By using digital marketing, namely through websites, social media, online advertising and mobile applications. By maximizing the four digital marketing segments, it will be able to lift promotions from renewal companies from various aspects, including following the latest news can be one of the attractions in carrying out promotional strategies through digital marketing.References
Shinta, A. (2011). Manajemen pemasaran. Universitas Brawijaya Press.
Astuti, M., & Amanda, A. R. (2020). Pengantar ,anajemen pemasaran. CV. Budi Utama.
Firmanysah, M. A. (2018). Perilaku konsumen (Sikap dan pemasaran). CV. Budi Utama.
Chakti, A. G. (2019). The book of digital marketing. Celebes Media Perkasa.
Firmansyah, M. A. (2019). Pemasaran (Dasar dan konsep). Qiara Media.
Fitri, I. (2016). Analisis promosi penjualan online, harga, kepercayaan, dan kemudahan terhadap keputusan pembelian online ceker brontak (Studi pada ceker brontak kota bandar lampung). Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Bandar Lampung.
Mahalaxmi, K. R., dan Ranjith, P. (2016). A study on impact of digital marketing in customer purchase decision in trichy. International Journal for Innovative Research in Science, 2(10), 332-338.
Marendra, I. G. (2018). Pengaruh bauran pemasaran (Produk, harga, lokasi dan promosi) terhadap keputusan pembelian konsumen di minimarket (Alfamart atau indomaret) (Studi kasus di universitas pamulang). Jurnal Pemasaran Kompetitif, 1(3), 35-38. http://dx.doi.org/10.32493/jpkpk.v1i3.1142
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Destinesia : Jurnal Hospitaliti dan Pariwisata. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Destinesia : Jurnal Hospitaliti dan Pariwisata, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Destinesia : Jurnal Hospitaliti dan Pariwisata permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Destinesia : Jurnal Hospitaliti dan Pariwisata on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Destinesia : Jurnal Hospitaliti dan Pariwisata will not be held liable for anything that may arise due to the author(s) internal dispute. Destinesia : Jurnal Hospitaliti dan Pariwisata will only communicate with the corresponding author.
5.Miscellaneous
Destinesia : Jurnal Hospitaliti dan Pariwisata will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Destinesia : Jurnal Hospitaliti dan Pariwisata editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
