Pengaruh Bukti Fisik terhadap Citra Merek pada Hotel Amaroossa Grande Bekasi
DOI:
https://doi.org/10.31334/jd.v4i1.2567Keywords:
Bukti Fisik, Citra MerekAbstract
Physical evidence is one of the important things that can improve customer impressions in using the services provided. Therefore, in running its business, the Amaroossa Grande Bekasi hotel must pay attention to the physical evidence of the hotel so that it is always in good condition, starting from the interior and furniture to the facilities available at the hotel. That way, the impression or perception of guests staying at the hotel will increase and will later create a brand image of the hotel. The purpose of this study is to find out whether physical evidence affects brand image at the Amaroossa Grande Bekasi Hotel, and the method used is a quantitative method with data collection techniques using questionnaires, observations, and literature studies. The number of samples in this study is 100 people who stayed at the Amaroossa Grande Bekasi Hotel. From the calculation of the coefficient of determination (R2), it is known that the effect of physical evidence on brand image is 42.6%. While the results of the t-test calculation obtained the value of tCount>tTable, namely 8,526>1,984 with a sig value of 0,000<0,05, meaning that H1 is received and H0 is rejected. Therefore, it can be concluded that the physical evidence variable has an effect significantly to the brand image at Amaroossa Grande Bekasi Hotel.
References
Buku:
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Jurnal:
Amalia, Neli Muna et al. 2020. Pengaruh Bukti Fisik, Keandalan, Daya Tanggap, Jaminan, dan Empati Terhadap Kepuasan BUMDES. Semarang: Universitas Negeri Semarang.
Apriliani, Ratna. 2017. Pengaruh Dan Harga Bukti Fisik Terhada Kepuasan Dan Dampaknya Pada Loyalitas Peserta Didik (Studi Kasus Terhadap Peserta Didik Yang Kursus Di EPLC Bandung ). Bandung: Universitas Pasundan.
Iffan, Muhammad et al. 2018. Pengaruh Proses Dan Bukti Fisik Terhadap Kepuasan Konsumen Di Hotel Santika Bandung. Bandung: Universitas Komputer Indonesia.
Saputra, Leri Hardian. 2017. Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Pelanggan (Studi Kasus Pada Hotel Ratu Mayang Garden Pekanbaru). Riau: Universitas Riau.
Sari, Venny Kartika. 2017. Pengaruh Harga, Promosi, Bukti Fisik, Dan Kualitas Layanan Terhadap Minat Berkunjung Ke Dynasty Water World Gresik. Gresik: Universitas Muhammadiyah Gresik.
Septayuda, Irwan. 2017. Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi-4X. Palembang: Universitas Bina Darma.
Silaningsih, Endang et al. 2021. Peningkatan Kepuasan Konsumen Melalui Kualitas Layanan. Bogor: Universitas Djuanda.
Thendeano, Christina Ribka et al. 2020. Analisa Pengaruh Citra Merek Dan Potongan Harga Terhadap Minat Menginap Di Hotel Shangri-La Surabaya. Surabaya: Universitas Kristen Petra.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in Destinesia : Jurnal Hospitaliti dan Pariwisata. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
Destinesia : Jurnal Hospitaliti dan Pariwisata, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, Destinesia : Jurnal Hospitaliti dan Pariwisata permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and Destinesia : Jurnal Hospitaliti dan Pariwisata on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. Destinesia : Jurnal Hospitaliti dan Pariwisata will not be held liable for anything that may arise due to the author(s) internal dispute. Destinesia : Jurnal Hospitaliti dan Pariwisata will only communicate with the corresponding author.
5.Miscellaneous
Destinesia : Jurnal Hospitaliti dan Pariwisata will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. Destinesia : Jurnal Hospitaliti dan Pariwisata editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.
