PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI HEDONIC SHOPPING VALUE PT. TRANS RETAIL INDONESIA (TRANSMART CAREFOUR) DI JAKARTA
DOI:
https://doi.org/10.31334/jambis.v1i2.1476Abstract
The purpose of this research is to explain the influence of Store Atmosphere againts Impluse Buying through Hedonic Shopping Value at PT Trans Retail Indonesia (Transmart Carefour) in Jakarta. The type of research is explanatory survey with a quantitative approach. The population of this research is unlimited Transmart consumers. The most samples, 180 respondents, were selected using accidental sampling technique and data was colected using questionnaires. The data was analyzed through Path Analysis using SPSS 25. the result of this research shows that Store Atmosphere has a greater influence through Hedonic Shopping Value in creating Impulse Buying than direct Store Atmosphere without Hedonic Shopping Value. Therefore, the variable of Hedonic Shopping Value is required to reinforce the existence of Store Atmosphere and Impulse Buying at PT Trans Retail Indonesia (Transmart Carefour) in Jakarta.
References
Amstrong, Gary et al (Diterjemahkan oleh Alexander Sindoro dan Benyamin Molan). 2012. Dasar-Dasar Pemasaran.Jakarta: Prenhalindo.
Arnold, M. J. et al. 2011. Hedonic Shopping Values. New Jersey: Prentice Hall.
Barry, Berman et al. 2010. Retail Management. New Jersey: Prentice Hall.
a. Retail Management. Jakarta: Pearson.
Retail Management. New Jersey: Pearson.
Blythe, J. 2005. Essentials of Marketing. England: Pearson Education Limited.
Dharmmesta, Basu Swastha. 2012. Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta: BPFE
Dwiastuti, R. et al. 2012. Ilmu Perilaku Konsumen. Malang: Universitas Brawijaya Press.
Fahmi, Irham. 2015. Pengantar Ilmu Administrasi Bisnis. Bandung: Alfabeta
Grewal, Dhruv et al. 2014. Marketing, Fourth Edition. New York: The McGraw-Hill.
Ghozali, Imam. 2016. Aplikasi Analisis Multivariete dengan Program IBM SPSS 25. Semarang:
Badan Penerbit universitas diponegoro.
Gilbert, David. 2013. Retail Marketing Management. Second Edition, England: Prentice Hall
Hasan, Ali. 2013. Marketing. (Cetakan Pertama). Yogyakarta: Media Pressdindo.
Hair, J.F., et al., 2010. Multivariate data analysis, Seventh Edition. New Jersey: Pearson Education Inc.
Hartono. 2010. SPSS 16.0 Analisis Data Statistika dan Penilitian. Yogyakarta: Pustaka Pelajar.
Hawkins,DelI et al. 2007. Consumer Behavior. NewYork: TheMcGraw–HillCompanies, Inc.
Kiswati, 2010. Study Tentang Sikap Konsumen Atas Merek Tolak Angin Pada Mahasiswa FE
Undip Semarang. Semarang: Program PascaSarjana Universitas Diponegoro.
Kotler, et al ( Diterjemahkan oleh Bob Sabran). 2011. Manajemen Pemasaran Jilid 1, Edisi 13.
Jakarta: Erlangga.
Marketing Management. Jakarta : Indek.
a. Manajemen Pemasaran Perspektif Asia. Yogyakarta: Andy
(Diterjemahkan oleh Benyamin Molan). 2013. Manajemen pemasaan. (edisi 12 jilid 2). Jakarta: Indek
Marketing Management. New Jersey: Pearson Pretice Hall, Inc.
Lamb et al. (Diterjemahkan oleh Bob Sabran). 2012. Manajemen Pemasaran. Jakarta: Erlangga.
Levy, et al. 2015. Retailing Management. New York: McGraw Hill Education.
Nielsen, A.C. 2009. Survey of Consumer Behaviour and Perceptions toward Modern and Traditional Trade Channels. Jakarta: Departemen Perdagangan Republik Indonesia
Peraturan Presiden Nomor 112. 2007. Penataan dan Pembinaan Pasar Tradisional, Pusat Perbelanjaan dan Toko Modern. Jakarta: (t.p)
Poerwanto. 2006. New Business Administration. Yogyakarta: Pustaka Pelajar.
Silaen, Sofar dan Widiyono. 2013. Metodelogi Penilitian Sosial untuk Penulisan Skripsi dan Tesis. Jakarta: In Media
Sugiyono. 2010. Metode penilitian kualitatif kuantitatif dan R&D. Bandung: Alfabeta.
Metode penilitian manajemen . Bandung: Alfabeta.
Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sujarweni, V . 2015. Statistik untuk Bisnis dan Ekonomi. Yogyakarta: Pustaka Baru Press.
Suparyanto, Rosad. 2015. Manajemen Pemasaran. Bogor: In Media
Tjiptono, Fandy. 2011. Pemasaran Strategik. Yogyakarta : Andi Publisher
Utami, Christina Widya. 2010. Manajemen ritel. Jakarta : salemba empat
a. Manajemen Ritel (edisi 2). Jakarta:Salemba Empat
Manajemen ritel. Jakarta : salemba empat
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright Notice
Please find the rights and licenses in JAMBIS : Jurnal Administrasi Bisnis. By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
1.License
The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
2.Author(s)' Warranties
The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
3.User Rights
JAMBIS : Jurnal Administrasi Bisnis, spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JAMBIS : Jurnal Administrasi Bisnis permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JAMBIS : Jurnal Administrasi Bisnis on distributing works in the journal and other media of publications.
4.Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. JAMBIS : Jurnal Administrasi Bisnis will not be held liable for anything that may arise due to the author(s) internal dispute. JAMBIS : Jurnal Administrasi Bisnis will only communicate with the corresponding author.
5.Miscellaneous
JAMBIS : Jurnal Administrasi Bisnis will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed. JJAMBIS : Jurnal Administrasi Bisnis editors may modify the article to a style of punctuation, spelling, capitalization, referencing and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers as mentioned in point 3.
Every accepted manuscript should be accompanied by "Copyright Transfer Agreement" prior to the article publication.