PENGARUH KOMUNIKASI INTERPERSONAL DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN PT MITRABARA ADIPERDANA TBK DI KALIMANTAN UTARA

Abstract

This study aims to determine the Effect of Interpersonal and Corporate Social Responsibility Communication on the Corporate Image of PT Mitrabara Adiperdana Tbk in Jakarta. This research is a quantitative study of a population of 2009 people, the sample used in this study was 50 people in the Malinau community. Data collection uses a questionnaire that has been tested for validity and reliability while data analysis is used with multiple regression analysis.The results of the calculation of the coefficient of determination indicate that the variables of Interpersonal Communication and CSR have an influence of 65.2% on the Corporate Image of PT Mitrabara Adiperdana Tbk in Jakarta, and the remaining 34.8% is influenced by other variables not included in this study. The results of partial and simultaneous hypothesis testing have a positive and significant effect of Interpersonal Communication and CSR on the Corporate Image of PT Mitrabara Adiperdana Tbk in Jakarta.Based on this, it is suggested that interpersonal and CSR communication can be carried out continuously and periodically by improving the quality of interpersonal communication in accordance with public understanding and increasing elements of the CSR dimension, so that people can more optimally accept CSR so that it will influence a positive company image.