ANALISIS STRATEGI PEMASARAN INDOVISION PADA PT MNC SKY VISION JAKARTA BARAT

Authors

  • Ophie Ophie Alumni Program Studi Administrasi Bisnis, Institut Ilmu Sosial dan Manajemen STIAMI.
  • Euis Komalawati Institut Ilmu Sosial dan Manajemen STIAMI.
  • R Parianom Institut Ilmu Sosial dan Manajemen STIAMI.

DOI:

https://doi.org/10.31334/jambis.v1i3.1562

Abstract

This study aims to determine the right and competitive marketing strategy by first identifying and assessing the company's internal and external factors that affect the company. This is done using the SWOT Analysis method and the 7P Strategy. This research was conducted using survey methods (interviews and observations) on Indovision marketing, Indovision sales, Indovision customers, marketing strategy academics. The results are then analyzed which is used to evaluate the opportunities and threats in the business environment as well as the internal strengths and weaknesses of the company. Companies can use the company's previous strategy by improving some of the company's weaknesses and avoiding or defending against company threats by creating a more competitive strategy.

References

Alma, Buchari. 2011. Manajemen Pemasaran Jasa. Bandung: Penerbit Alfabeta.

Darsono dan Rivai. 2015. Manajemenstrategis. Jakarta: Raja Gravindo

Daryanto. 2011. ManajemenPemasaran: sari kuliah. Bandung: Satu Nusa.

Emzir. 2010. MetodologiPenelitian Pendidikan Kuantitatif dan Kualitatif. Jakarta: Rajawali Pers.

Echdar, S. 2013. ManajemenEnterpreneurshipKiatSuksesMenjadiWirausaha. Jogyakarta: Penerbit Andi.

FandyTjiptono. 2006. Manajemen Jasa, EdisiPertama. Yogyakarta: Andi

Haryadi, Hendi. 2009. AdministrasiPerkantoranUntukManajemen&Staf. Jakarta Selatan: Transmedia Pustaka.

Higgins. 2006. Analysis For Financial Management. Seven Edition. Singapore: McGraw-Hill

Hasan. 2013. Marketing, CetakanPertama. Yogyakarta: Media Pressdindo

Ing Sukamdiyo. 2006. ManajemenKoperasi. Jakarta: Erlangga

Kotler, Phillip. 2009. Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga.

Poerwanto. (2014) Ilmu Administrasi Bisnis dan Sumber Daya Manusia.

Jakarta: Graha Ilmu.

Downloads

Published

2021-06-30

Issue

Section

Articles